The document discusses strategies for creating a successful website through blogging. It recommends starting a blog to drive organic and direct traffic to a website, and to convert that traffic into sales and revenue. Specific blogging tactics mentioned include developing authority and relevance, building a fan base, increasing social sharing and backlinks, and leveraging keywords and marketing strategies. The document promotes attending a blogging conference to learn more about implementing these tactics and strategies.

1. Level Up
boost your
website
start a
BLOG

2. Level Up
boost your
website
start a
BLOG
#SearchHOU
#BlogElevated

3. Lisa Stauber
lisa@blogelevated.com
@lisa_stauber
BlogElevated.com HoustonBloggers.org

4. What is a
Successful
Website?

5. Successful Websites:

6. Successful Websites:
● Drive Traffic

7. Successful Websites:
● Drive Traffic
→ organic
→ direct

8. Successful Websites:
● Drive Traffic
→ organic
→ direct
● Convert

9. Successful Websites:
● Drive Traffic
→ organic
→ direct
● Convert
→ $$$$$

10. Successful Sites Make
MONEY

11. Successful Websites
turn clicks into dollars

12. Successful Websites
turn clicks into dollars
Directly

13. Successful Websites
turn clicks into dollars
Directly
→ ecommerce

14. Successful Websites
turn clicks into dollars
Directly
→ ecommerce
→ sales funnels

15. Successful Websites
turn clicks into dollars
Directly
→ ecommerce
→ sales funnels
→ advertising

16. Successful Websites
turn clicks into dollars
Directly
→ ecommerce
→ sales funnels
→ advertising
Indirectly

17. Successful Websites
turn clicks into dollars
Directly
→ ecommerce
→ sales funnels
→ advertising
Indirectly
→ lead generation

18. Successful Websites
turn clicks into dollars
Directly
→ ecommerce
→ sales funnels
→ advertising
Indirectly
→ lead generation
→ platform

19. Successful Websites
turn clicks into dollars
Directly
→ ecommerce
→ sales funnels
→ advertising
Indirectly
→ lead generation
→ platform
→ services

20. BLOgging
for success

21. BLOgging
for success
● Authority

22. BLOgging
for success
● Authority
● Relevancy

23. BLOgging
for success
● Authority
● Relevancy
● Super Fans

24. BLOgging
for success
● Authority
● Relevancy
● Super Fans
● Sticky Traffic

25. BLOgging
for success
● Authority
● Relevancy
● Super Fans
● Sticky Traffic
● Social Shares

26. BLOgging
for success
● Authority
● Relevancy
● Super Fans
● Sticky Traffic
● Social Shares
● Backlinks

27. BLOgging
for success
● Authority
● Relevancy
● Super Fans
● Sticky Traffic
● Social Shares
● Backlinks
Monetization

28. Leverage

29. Leverage
● keywords

30. Leverage
● keywords
● sales process

31. Leverage
● keywords
● sales process
● email marketing

32. 7 basics of blogging
success

33. 7 basics of blogging
success
people

34. 7 basics of blogging
success
people
purpose

35. 7 basics of blogging
success
people
purpose
search

36. 7 basics of blogging
success
people
purpose
search
navigation

37. 7 basics of blogging
success
people
purpose
search
navigation
social

38. 7 basics of blogging
success
people
purpose
search
navigation
social
you

39. Want to learn more
About blogging?

40. Want to learn more
About blogging?
Blog Elevated Conference
Oct. 21-23 Houston

41. Want to learn more
About blogging?
#BlogElevated
twitter chat
Mondays at 9 PM

42. Want to learn more
About blogging?
Houston Bloggers
houstonbloggers.org

43. blogelevated.com/tickets
code: SearchHOU