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How to increase the conversion rate of your web site

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How to increase the conversion rate of your web site

  1. 1. The challenge with marketing online:<br />companies spend a lot bringing<br />new visitors to their web site<br />
  2. 2. in fact:<br />the average small business spent USD$8,931 last year…<br />..just on adwords<br />Source www.webvisible.com. The WebVisible Report: State of Small Business Online Advertising, Q4 2010<br />
  3. 3. and that is before:<br />web design and site maintenance<br />Search Engine Optimization (SEO)<br />and<br />the big buzz word, Social Media<br />
  4. 4. All for driving traffic:<br />to your web site<br />
  5. 5. All for driving traffic:<br />Your web site visitors<br />Lost forever?<br />(often 999 of 1,000 visitors)<br />The sales call<br />(perhaps just 1 in 1,000 visitors)<br />
  6. 6. Visitors lost forever?<br />After all that money?<br />YIKES!<br />
  7. 7. There’s a solution..<br />..it’s called Big Net Big Fish<br />WTF?<br />
  8. 8. I know…<br />…they’ve got a<br />strange name<br />..anyhooo…<br />
  9. 9. They work out who of your visitors<br />are interested in you<br />You know, the ones who like your site<br />..and what you have to say<br />
  10. 10. No, not the ones “just browsing”<br />The ones who seriously like you<br />The ones who spend more time than most<br />And probably visit you more than once<br />and add them to your marketing lists<br />via a pop up!<br />
  11. 11. No, not the ones “just browsing”…<br />…they only ask the ones who seriously like you.<br />The ones who spend more time than most<br />on your site<br />..and probably visit more than once too<br />
  12. 12. So anyway, theyidentify these visitors<br />And then pop the question<br />once they know for sure<br />
  13. 13. Which is cool, because they<br />don’t annoy<br />your other visitors<br />By asking too soon<br />:(<br />and getting rejected<br />
  14. 14. so back to the marketing funnel…<br />
  15. 15. There’s a bit of a problem here:<br />Driving<br />Traffic<br />Your web site visitors<br />Lost forever?<br />(often 999 of 1,000 visitors)<br />The sales call<br />(perhaps just 1 in 1,000 visitors)<br />
  16. 16. too many lost opportunities…<br />
  17. 17. So this is what BigNetBigFish does<br />Opt-in engaged visitors<br />
  18. 18. So this is what BigNetBigFish does<br />Opt-in engaged visitors<br />then you can<br />Convert more<br />
  19. 19. So this is what BigNetBigFish does<br />Your web site visitors<br />Opt-in engaged visitors<br />Marketing Initiatives<br />Convert more<br />
  20. 20. So this is what BigNetBigFish does<br />Your web site visitors<br />Opt-in engaged visitors<br />Marketing Initiatives<br />Convert more<br />More sales calls!<br />
  21. 21. so the end result is<br />you can nurture<br />these new relationships<br />so over time<br />these relationships can bear fruit<br />
  22. 22. Because the visitor you never knewpreviously<br /> Has decided he or she<br />likes you even more<br />than they did when you first met<br />
  23. 23. Via that service called BigNetBigFish<br />(I know, they need a better name) <br />
  24. 24. So try it today<br />we like you already :)<br />xoxo<br />Will you like us?<br />Sign up for our beta at<br />www.bignetbigfish.com<br />

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