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The Low-Down on What’s Up
         with the Market
with Lisa Marie Brugman, RIA, CSFP, CEA
    Owner, Vice President Client Services
         AdvisorLisa@gmail.com
            562-708-7370 cell
Are you this investor?
Flashback Headlines!
• “The Market is Heading for a Crash…”
               • Published in Forbes, October 1, ????



• “Gambling at AIG!”
               • Published in Forbes, October 24, ????
1962
Let’s Get a Little Perspective.
• 1929 – Dow was up to 380 points
     • Federal Reserve misjudgments caused the money
       supply to fall by 1/3, combined with trade
       protectionism of the Smoot-Hawley Tariff Act created
       the largest stock market crash in US history.
     • Market dropped 89% in 34 months leading to the
       Depression with 25% unemployment.
     • Multinational trade agreements and WWI
       industrialization led the way to recovery.
• 1972 – Dow was at 1020 points
  – Arab oil embargo caused crude oil prices to triple
    to $12.60 per barrel.
  – US wallowed for several years in a recession
    economy until Paul Volcker was appointed Fed
    Chairman in 1979.
  – Volcker ended Stagflation (stagnant-inflation) by
    tightening the money supply.
• 1987 – Dow is up to 2663 points
  – Oct. 14th, US Treasury Secretary, James Baker,
    announced at trade deficit of $1.1 billion, much
    higher than expected by Wall Street.
  – The following Monday, the Dow dropped 22.6%.
  – Computer programs are blamed for the
    exacerbated crash (investors could get to the
    market to easily).
  – Authorities put in “circuit breakers” to freeze
    trading in a panic.
• June 1998 – Dow is up to 8952
  – Hedge fund long-term capital management blew
    up.
  – Dow drops 6% in 1 day.
  – Fed bails out several banks that would collapse
    due to their involvement with LTCM.
  – Dow bounces back within 6 months.
• 1999 – Dow is up to 11,497 points
  – Dot-Com companies went public at ludicrous
    valuation.
  – Large losses at WebVan, Priceline, and other
    DotCom’s ended the euphoria.
  – 9/11/2001 aggravated the damage.
  – Took 7 years to climb back up to Pre-DotCom
    levels.
• 2007 – Dow is at 13,930
  – Housing Bubble Burst
  – Fed bails out Freddie Mac & Fannie Mae
  – AIG Bailout
  – “Free Standing” investment bank ceases to exist.
  – Federalization or full take over of the majority of
    lending institutions in the country.
  – Largest Corporate bail out in history, being
    negotiated by Congress.
Media “Negative” hype causes
 emotional market frenzy!
513
Consumer Spending!
Real Perspective
What to Buy?
• What to Buy?
   – 1 out of 500 firms with a Moody’s rating of A or A- or worse will go out of
     business.
   – 1 out of 1,667 firms with a Moody’s rating of A+ or better will go out of
     business.
   – Mutually held insurance companies, such as
       •   New York Life,
       •   Mutual of Omaha
       •   MassMutual
       •   Guardian Life, etc. are the least likely to go bust.
   – Mutual Funds to look at
       •   American Funds – AmCap Fund                     American Funds – Growth Fund of America
       •   American Funds – Investment Co. of Amer.        American Funds – American Mutual
       •   Columbia Small-Cap Value                        Federated Kaufmann
       •   Fidelity Low-Priced stock                       Franklin Mutual
       •   Hartland Value                                  Northern Small-Cap Value
       •   Stratton Small-Cap Value                        T-Rowe Price Small-Cap Value
• Blue Chips (large-cap stocks) – consistent earnings
   –   Becton Dickinson
   –   BorgWarner
   –   Chevron
   –   Factset Research Systems
   –   General Dynamics
   –   Illinois Tool Works
   –   Johnson & Johnson
   –   Johnson Controls
   –   Nike
   –   TJX
What to sell NOW!
–High Yield/ Junk Bonds
–Anything with a rating of B+ or lower
Says Warren Buffett,
      the Oracle of Omaha
The Low-Down on What’s Up
         with the Market
with Lisa Marie Brugman, RIA, CSFP, CEA
    Owner, Vice President, Client Services
         AdvisorLisa@gmail.com
             562-708-7370 cell

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10 Min Market Conditions Talk

  • 1. The Low-Down on What’s Up with the Market with Lisa Marie Brugman, RIA, CSFP, CEA Owner, Vice President Client Services AdvisorLisa@gmail.com 562-708-7370 cell
  • 2. Are you this investor?
  • 3. Flashback Headlines! • “The Market is Heading for a Crash…” • Published in Forbes, October 1, ???? • “Gambling at AIG!” • Published in Forbes, October 24, ????
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  • 7. Let’s Get a Little Perspective. • 1929 – Dow was up to 380 points • Federal Reserve misjudgments caused the money supply to fall by 1/3, combined with trade protectionism of the Smoot-Hawley Tariff Act created the largest stock market crash in US history. • Market dropped 89% in 34 months leading to the Depression with 25% unemployment. • Multinational trade agreements and WWI industrialization led the way to recovery.
  • 8. • 1972 – Dow was at 1020 points – Arab oil embargo caused crude oil prices to triple to $12.60 per barrel. – US wallowed for several years in a recession economy until Paul Volcker was appointed Fed Chairman in 1979. – Volcker ended Stagflation (stagnant-inflation) by tightening the money supply.
  • 9. • 1987 – Dow is up to 2663 points – Oct. 14th, US Treasury Secretary, James Baker, announced at trade deficit of $1.1 billion, much higher than expected by Wall Street. – The following Monday, the Dow dropped 22.6%. – Computer programs are blamed for the exacerbated crash (investors could get to the market to easily). – Authorities put in “circuit breakers” to freeze trading in a panic.
  • 10. • June 1998 – Dow is up to 8952 – Hedge fund long-term capital management blew up. – Dow drops 6% in 1 day. – Fed bails out several banks that would collapse due to their involvement with LTCM. – Dow bounces back within 6 months.
  • 11. • 1999 – Dow is up to 11,497 points – Dot-Com companies went public at ludicrous valuation. – Large losses at WebVan, Priceline, and other DotCom’s ended the euphoria. – 9/11/2001 aggravated the damage. – Took 7 years to climb back up to Pre-DotCom levels.
  • 12. • 2007 – Dow is at 13,930 – Housing Bubble Burst – Fed bails out Freddie Mac & Fannie Mae – AIG Bailout – “Free Standing” investment bank ceases to exist. – Federalization or full take over of the majority of lending institutions in the country. – Largest Corporate bail out in history, being negotiated by Congress.
  • 13. Media “Negative” hype causes emotional market frenzy!
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  • 22. What to Buy? • What to Buy? – 1 out of 500 firms with a Moody’s rating of A or A- or worse will go out of business. – 1 out of 1,667 firms with a Moody’s rating of A+ or better will go out of business. – Mutually held insurance companies, such as • New York Life, • Mutual of Omaha • MassMutual • Guardian Life, etc. are the least likely to go bust. – Mutual Funds to look at • American Funds – AmCap Fund American Funds – Growth Fund of America • American Funds – Investment Co. of Amer. American Funds – American Mutual • Columbia Small-Cap Value Federated Kaufmann • Fidelity Low-Priced stock Franklin Mutual • Hartland Value Northern Small-Cap Value • Stratton Small-Cap Value T-Rowe Price Small-Cap Value
  • 23. • Blue Chips (large-cap stocks) – consistent earnings – Becton Dickinson – BorgWarner – Chevron – Factset Research Systems – General Dynamics – Illinois Tool Works – Johnson & Johnson – Johnson Controls – Nike – TJX
  • 24. What to sell NOW! –High Yield/ Junk Bonds –Anything with a rating of B+ or lower
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  • 26. Says Warren Buffett, the Oracle of Omaha
  • 27. The Low-Down on What’s Up with the Market with Lisa Marie Brugman, RIA, CSFP, CEA Owner, Vice President, Client Services AdvisorLisa@gmail.com 562-708-7370 cell