2. INTRODUCTION
Neighbors’ Envy Interior Decorating is considering signing a contract
with Ryland Homes to be used as the exclusive interior decorating
company for their model homes
We Will Examine:
Company Histories
Benefits of an Alliance
SWOT Analysis
Costs/Profits Data
3. HISTORY OF RYLAND HOMES
Established 2010 In Frostburg, MD
Family Owned
Added Small Accessories Store- 2010
Added New Team Members To Account For
Growing Business- 2011
Added Storefront And Showroom- 2012
Most Popular Interior Decorating Service In Tri-
state Area
4. HISTORY OF NEIGHBORS’ ENVY INTERIOR
DECORATING
Established In 1967- 45 Years In Business
Started Small In Maryland And Northern Virginia
Design And Construction Of Condo’s, Townhouses, Single-family Homes, And
Buildings
Added Another Side To Their Business Which Consists Of The Selling Of Land And
Homes Along With Offering Mortgages, Escrow, And Insurance
Reputation As Being One Of The Best And Largest Home Builders In The United
States
16 Markets In 13 States
Annual Gross Income Over 900 Million Dollars
Have Built Over 275,000 Homes
5. WHY ALLIANCE WOULD BENEFIT NEIGHBORS’
ENVY INTERIOR DECORATING
Cut Costs By 50% Steady Jobs
Double Business New Clients
Double Profits Free Advertising
Expand Business Enhance Reputation
Add Branches
6. N E I G H B O R ’ S E N V Y I N T E R I O R D E C O R AT I N G
ALLIANCE WITH RYLAND HOMES
Strengths Weaknesses
o Work with a nationally known and o Insufficient number of team
successful company members to handle extra work load
o Free advertising o Costs of new hires
o Good company image o Travel costs
o Constant business o Possible relocation
o No extra costs to sign contract o Few interior decorators in area
o Team oriented
SWOT
Opportunities ANALYSIS
o Increase profits Threats
o Expand business o Lose local business
o Become nationally known o Lose our reputation as a home
o Enhance reputation
town family owned business
o Constant business
o Cut costs o Economy
o Add remodeling to services we offer o Finding new hires to trust and
o Add our own unique touch to model upkeep our values
homes
7. Costs of Current Business vs. Alliance
70000
60000
Cost in Thousands
50000
40000
30000
Alliance
20000 Current Business
10000
0
Overhead Advertising Vendors Supplies/
Costs Costs Equipment
Business Expenses
Profits/Salaries of
Current Business vs. Alliance
1600000
1400000
Money in Thousands
1200000
1000000
800000
600000 Alliance
400000 Current Business
DATA 200000
0
Profits Salaries
Profits/Salaries
8. WORK CITED
About Ryland. (2011). Retrieved from http://www.ryland.com/home/about-
ryland.html
Ryland group Inc. overview. (n.d.). Retrieved from
http://www.marketwatch.com/investing/stock/ryl (" Ryland group overview”)
Ryland group statistics. (2011, July 06). Retrieved from
http://www.businessinsider.com/blackboard/ryland-group
Ryland group direct competitor comparison. (n.d.). Retrieved from
http://finance.yahoo.com/q/co?s=RYL Competitors
The Ryland group inc. profile. (n.d.). Retrieved from
http://finance.yahoo.com/q/pr?s=ryl ("The Ryland group" )
