Learn how to manage the translation and localization of your global product information for local markets, ensuring a faster time-to-market as well as an increased brand loyalty and awareness.

1. S e l l M o r e , F a s t e r, b y L o c a l i z i n g y o u r G l o b a l P r o d u c t I n f o r m a t i o n
R a s m u s C a r l s s o n
S o l u t i o n A r c h i t e c t
i n R i v e r
J o a k i m L a n d g å r d
E - C o m M a n a g e r
S k i s t a r
M a t s S ö d e r b e r g
C h a n n e l M a n a g e r W W
L i o n b r i d g e

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M Y F I R S T T R A N S L AT I O N G I G

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S A M E B U T D I F F E R E N T

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E R P V S M A R K E T I N G I N F O R M AT I O N
Field Value.
Item number 12345-22
Item name SHOE RUN
16
Price 1399.00
In stock 188 pcs
Shelf no 12A
No per pallet 122
Pallet weight 166 kg
Suppl. itno 3476-3

5. ©inRiver6/20/2017

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C R E AT I N G S I L O S M E A N S I N F O R M AT I O N I N C O N S I S T E N C Y

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C O N T E N T S PA G H E T T I

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9. Actual time spent
• 3000 SKU’s
• 20% assortment renewal/year
• 6 languages

10. Default PIM Process with translations
Default: ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿
⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿
Improved: ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿

11. Translation process
• Managing language versions and translation is one of the most time consuming processes.
• The number of process steps increases exponentially with the number of languages.
⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿
⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿
⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿
⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿
⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿ ⦿

12. Actual time spent
• 3000 SKU’s
• 20% assortment renewal/year
• 6 languages

13. Skistar – Joakim Landgård, E-Commerce Manager

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C O N TA C T D E TA I L S
inRiver – Rasmus Carlsson, Solution Architect
rasmus.carlsson@inriver.com
Lionbridge – Matz Söderberg, Channel Manager WW
matz.Soderberg@lionbridge.com

16. ©2016inRiver
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