Grant Kemp / @UKandroid
E V E N X - FA C T O R
H O W T O U S E G O O G L E ’ S M E A S U R E M E N T P R O T O C O L T O M E A S U R E A N Y T H I N G
1
T H A N K S

Grant Kemp / @UKandroid
" T H E P R I C E O F L I G H T I S L E S S T H A N T H E C O S T
O F D A R K N E S S . "
A R T H U R C . N I E L S E N
2Grant Kemp / @UKandroid

G R A N T K E M P
@ U K A N D R O I D

TA K E A WAY S F R O M T H I S S E S S I O N
• Understand a bit more about how to use Google
Analytics to measure offsite behaviour, Coffee
Machines or just about anything.
• Learn the concepts and terms behind it
• Mould GA to your will
• Break some rules

Grant Kemp / @UKandroidGrant Kemp / @UKandroid
W H O I S T H E M O S T P O W E R F U L P E R S O N
I N T H E S TA D I U M ?

W H AT I S G O O G L E
A N A LY T I C S R E A L LY ?
Grant Kemp / @UKandroid

Grant Kemp / @UKandroid
W H AT I S G O O G L E
A N A LY T I C S
It is a phenomenally
powerful and flexible data
collection, mining,
presentation tool that has
the unique property of
being created by some of
the best minds in the
business, but given the
mandate to make it
accessible to everyone.

Grant Kemp / @UKandroidGrant Kemp / @UKandroid

Perfect for Websites

Grant Kemp / @UKandroid
Perfect for Coffee Machines too!

Grant Kemp / @UKandroid
Perfect for Stores

Grant Kemp / @UKandroid
Perfect for ???

A N Y T H I N G !

T R A C K I N G M Y W E E K S A C T I V I T Y I N M P
N U M B E R O F
T I M E WA R P S : 4
G Y M V I S I T S : 0 F R I D G E D O O R
O P E N S : 3 7

S O I F A L L T H AT S F R E E ?
W H Y A R E Y O U O N LY T R A C K I N G 2 0 % O F Y O U R
B U S I N E S S I N G A ? ? ?

Grant Kemp / @UKandroid
S O W H AT D O W E N E E D T O K N O W
T O M A K E G A M E A S U R E X - FA C T O R ?

H O W D O W E D O T H E C O L L E C T I O N
Classic GA Analytics
Universal Analytics
Analytics SDKs for Apps
Measurement Protocol

M E A S U R E M E N T P R O T O C O L I S
D E S I G N E D F O R T H I S
I T S N O T H A C K I N G O N G O O G L E A N A LY T I C S …

W H AT I S T H E M E A S U R E M E N T
P R O T O C O L ? ( M P )

Grant Kemp / @UKandroid
L E T ’ S
C O L L E C T
T H E D ATA

M O U L D I N G T H E G O O G L E A N A LY T I C S
P L AT F O R M T O Y O U R Q U E S T I O N

H O W T O B U I L D A M P C A L L
Sent via Http POST to the Google analytics Endpoint:
P O S T / C O L L E C T H T T P / 1 . 1
H O S T: W W W. G O O G L E -
A N A LY T I C S . C O M
+
PAY L O A D
Grant Kemp / @UKandroid

Y O U N E E D A H I T F O R Y O U R PAY L O A D
Purchase
Event
Tracking
Page
Tracking
Social
Refund
User Timing
PAY L O A D
Grant Kemp / @UKandroid

W H AT S I N T H E PAY L O A D ?
Sent via Http POST to the Google analytics Endpoint:
+
R E Q U I R E D PAY L O A D
Page Tracking
&v=1
&tid=UA-1234-5
&cid=555
&t=pageview
+
E X T R A S
U T F - 8 A N D
U R L
E N C O D E D
Grant Kemp / @UKandroid

T R A C K I N G A C U S T O M D I M E N S I O N I N
M P ( M Y F R I D G E : E X A M P L E )
E X T R A S
& C D = G R O U P N A M E
& C D = F R I D G E D O O R O P E N S
PAY L O A D
Grant Kemp / @UKandroid

T R A C K I N G A C U S T O M D I M E N S I O N I N
M P ( U S I N G M Y F R I D G E E X A M P L E )
E X T R A S
& C D = G R O U P N A M E
& C D = F R I D G E D O O R O P E N S
PAY L O A D
Grant Kemp / @UKandroid

D O N ’ T F O R G E T T H E C O D E
( T H I S I S T H E F U N B I T T H A T I L I K E T H E M O S T )

Are we Ready to Collect?

Grant Kemp / @UKandroid
Awesome Demo would be here if you were in the talk.
what’s not awesome about presenting pictures of Google Analytics?

It’s Alive! and Working!

Grant Kemp / @UKandroid
W O W T H AT WA S A N A M A Z I N G D E M O . . S O R RY Y O U M I S S E D I T I F
Y O U W E R E N ’ T T H E R E . H E R E A R E S O M E S C R E E N S H O T S F R O M I T.

S O W H AT D O R E S U LT S L O O K L I K E ?

Grant Kemp / @UKandroid
S E G M E N T S W O R K !

U S E S E G M E N T S A N D
R E P O R T S T O D R I V E I N S I G H T
I F Y O U R B A N D N A M E S TA R T S W I T H
A N “ A ” Y O U WA N T C H E RY L A S Y O U R
M E N T O R

Grant Kemp / @UKandroid 36

Grant Kemp / @UKandroid
W H O I S T H E R E A L W I N N E R ?
37

Grant Kemp / @UKandroid
W H O I S T H E R E A L W I N N E R ?
38

Hopefully from learning what it takes to win, you can join us fellow X-factor
Winners

U S E F U L L I N K S
Measurement Protocol Resources
Easy for learners
https://github.com/analytics-pros/universal-analytics-php
Popular on Github
theiconic/php-ga-measurement-protocol
Blog Post with data and links will follow on ConnectedWindow.com
Grant Kemp / @UKandroid