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Google analytics measurement protocol grant kemp

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Google Analytics Measurement Protocol is the latest tech that Google have released that allow you to measure anything, including business refunds, Internet of Things (IOT), Stores or even fridge door opens. I use X-factor as the example to show how your can bend Google Analytics to your will.

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Google analytics measurement protocol grant kemp

  1. 1. Grant Kemp / @UKandroid E V E N X - FA C T O R H O W T O U S E G O O G L E ’ S M E A S U R E M E N T P R O T O C O L T O M E A S U R E A N Y T H I N G 1 T H A N K S
  2. 2. Grant Kemp / @UKandroid " T H E P R I C E O F L I G H T I S L E S S T H A N T H E C O S T O F D A R K N E S S . " A R T H U R C . N I E L S E N 2Grant Kemp / @UKandroid
  3. 3. G R A N T K E M P @ U K A N D R O I D
  4. 4. TA K E A WAY S F R O M T H I S S E S S I O N • Understand a bit more about how to use Google Analytics to measure offsite behaviour, Coffee Machines or just about anything. • Learn the concepts and terms behind it • Mould GA to your will • Break some rules
  5. 5. Grant Kemp / @UKandroidGrant Kemp / @UKandroid W H O I S T H E M O S T P O W E R F U L P E R S O N I N T H E S TA D I U M ?
  6. 6. W H AT I S G O O G L E A N A LY T I C S R E A L LY ? Grant Kemp / @UKandroid
  7. 7. Grant Kemp / @UKandroid W H AT I S G O O G L E A N A LY T I C S It is a phenomenally powerful and flexible data collection, mining, presentation tool that has the unique property of being created by some of the best minds in the business, but given the mandate to make it accessible to everyone.
  8. 8. Grant Kemp / @UKandroidGrant Kemp / @UKandroid
  9. 9. Perfect for Websites
  10. 10. Grant Kemp / @UKandroid Perfect for Coffee Machines too!
  11. 11. Grant Kemp / @UKandroid Perfect for Stores
  12. 12. Grant Kemp / @UKandroid Perfect for ???
  13. 13. A N Y T H I N G !
  14. 14. T R A C K I N G M Y W E E K S A C T I V I T Y I N M P N U M B E R O F T I M E WA R P S : 4 G Y M V I S I T S : 0 F R I D G E D O O R O P E N S : 3 7
  15. 15. S O I F A L L T H AT S F R E E ? W H Y A R E Y O U O N LY T R A C K I N G 2 0 % O F Y O U R B U S I N E S S I N G A ? ? ?
  16. 16. Grant Kemp / @UKandroid S O W H AT D O W E N E E D T O K N O W T O M A K E G A M E A S U R E X - FA C T O R ?
  17. 17. H O W D O W E D O T H E C O L L E C T I O N Classic GA Analytics Universal Analytics Analytics SDKs for Apps Measurement Protocol
  18. 18. M E A S U R E M E N T P R O T O C O L I S D E S I G N E D F O R T H I S I T S N O T H A C K I N G O N G O O G L E A N A LY T I C S …
  19. 19. W H AT I S T H E M E A S U R E M E N T P R O T O C O L ? ( M P )
  20. 20. Grant Kemp / @UKandroid L E T ’ S C O L L E C T T H E D ATA
  21. 21. M O U L D I N G T H E G O O G L E A N A LY T I C S P L AT F O R M T O Y O U R Q U E S T I O N
  22. 22. H O W T O B U I L D A M P C A L L Sent via Http POST to the Google analytics Endpoint: P O S T / C O L L E C T H T T P / 1 . 1 H O S T: W W W. G O O G L E - A N A LY T I C S . C O M + PAY L O A D Grant Kemp / @UKandroid
  23. 23. Y O U N E E D A H I T F O R Y O U R PAY L O A D Purchase Event Tracking Page Tracking Social Refund User Timing PAY L O A D Grant Kemp / @UKandroid
  24. 24. W H AT S I N T H E PAY L O A D ? Sent via Http POST to the Google analytics Endpoint: + R E Q U I R E D PAY L O A D Page Tracking &v=1 &tid=UA-1234-5 &cid=555 &t=pageview + E X T R A S U T F - 8 A N D U R L E N C O D E D Grant Kemp / @UKandroid
  25. 25. T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( M Y F R I D G E : E X A M P L E ) E X T R A S & C D = G R O U P N A M E & C D = F R I D G E D O O R O P E N S PAY L O A D Grant Kemp / @UKandroid
  26. 26. T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( U S I N G M Y F R I D G E E X A M P L E ) E X T R A S & C D = G R O U P N A M E & C D = F R I D G E D O O R O P E N S PAY L O A D Grant Kemp / @UKandroid
  27. 27. D O N ’ T F O R G E T T H E C O D E ( T H I S I S T H E F U N B I T T H A T I L I K E T H E M O S T )
  28. 28. Are we Ready to Collect?
  29. 29. Grant Kemp / @UKandroid Awesome Demo would be here if you were in the talk. what’s not awesome about presenting pictures of Google Analytics?
  30. 30. It’s Alive! and Working!
  31. 31. Grant Kemp / @UKandroid W O W T H AT WA S A N A M A Z I N G D E M O . . S O R RY Y O U M I S S E D I T I F Y O U W E R E N ’ T T H E R E . H E R E A R E S O M E S C R E E N S H O T S F R O M I T.
  32. 32. S O W H AT D O R E S U LT S L O O K L I K E ?
  33. 33. Grant Kemp / @UKandroid S E G M E N T S W O R K !
  34. 34. U S E S E G M E N T S A N D R E P O R T S T O D R I V E I N S I G H T I F Y O U R B A N D N A M E S TA R T S W I T H A N “ A ” Y O U WA N T C H E RY L A S Y O U R M E N T O R
  35. 35. Grant Kemp / @UKandroid 36
  36. 36. Grant Kemp / @UKandroid W H O I S T H E R E A L W I N N E R ? 37
  37. 37. Grant Kemp / @UKandroid W H O I S T H E R E A L W I N N E R ? 38
  38. 38. Hopefully from learning what it takes to win, you can join us fellow X-factor Winners
  39. 39. U S E F U L L I N K S Measurement Protocol Resources Easy for learners https://github.com/analytics-pros/universal-analytics-php Popular on Github theiconic/php-ga-measurement-protocol Blog Post with data and links will follow on ConnectedWindow.com Grant Kemp / @UKandroid

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