Windlesham Golf Club Annual Review and Membership Update
1. A N N U A L R E V I E W A N D U P D AT E
T O T H E W I N D L E S H A M M E M B E R S H I P
2 8 T H S E P T E M B E R 2 0 1 5
2. 2
• O U R P R I N C I PA L A I M A N D C O R E VA L U E S
• R E V I E W C O U R S E I M P R O V E M E N T S
• I N T E R E S T I N G C L U B T R E N D S
• F U T U R E C O U R S E D E V E L O P M E N T S
• T H E W I N D L E S H A M E X P E R I E N C E
I N T R O D U C T I O N
3. 3
OUR PRINCIPAL AIM
‘ T O D E L I V E R
C O N T I N U O U S I M P R O V E M E N T
I N O U R D E S I R E F O R
O B S E S S I V E P E R F E C T I O N ’
4. 4
CORE VALUES AND FRAMEWORK
C O U R T E S Y
T R U S T A N D R E S P E C T
I N T E G R I T Y
C O N T I N U O U S I M P R O V E M E N T
P R I D E A N D A P P E A R A N C E
E N J O Y M E N T
5. 5
W E C O N T I N U E T O R E F I N E A N D D E V E L O P T H E S T R AT E G I C C O U R S E P O L I C Y D O C U M E N T
T O E N S U R E T H E L E A D E R S H I P A N D M A N A G E M E N T O F T H E C O U R S E I S A G R E E D A N D
C O N S I S T E N T. W E A R E K E E N T O C O N T I N U E A R E G I M E F O R H A N D M O W I N G T E E S , G R E E N S
A N D A P P R O A C H E S A N D E N S U R E W E D E V E L O P T H E G R E E N K E E P I N G T E A M T R O U G H
Q U A L I F I C AT I O N A N D T R A I N I N G . W E R E G U L A R LY R E V I E W :
• Roles and Responsibilities
• Course management objectives
• Course management policy and set up
• Environmental plan
• Resources
• Course development
• Course usage
• Health and safety
• Recording and monitoring
• Professional advice
• Communication and complaints procedure. To make sure we
can offer a consistent and quality golf course
T H E S T R AT E G I C P O L I C Y
F R A M E W O R K
6. 6
T H E S T R AT E G I C P O L I C Y
F R A M E W O R K
7. 7
T H E S T R AT E G I C P O L I C Y
F R A M E W O R K
8. 8
R E V I E W C O U R S E
I M P R O V E M E N T S
O U R G U I D I N G P R I N C I P L E O F C O N T I N U O U S I M P R O V E M E N T H A S O N C E A G A I N B E E N
E V I D E N T O N T H E C O U R S E A N D T H I S Y E A R H A S B E E N N O E X C E P T I O N W I T H I M P R O V E M E N T S
O N T H E :
• 18th white and red tee box
• 18th fairway and greenside bunkers
• 16th fairway bunkers
• Tree planting and shrub clearance
• Improved rough management – enjoyment
• Practice range area
• General improvements around the course
• New equipment
9. 9
R E V I E W C O U R S E
I M P R O V E M E N T S
1 8 T H W H I T E A N D R E D T E E B O X
10. 1 0
R E V I E W C O U R S E
I M P R O V E M E N T S
1 8 T H W H I T E A N D R E D T E E B O X
11. 1 1
R E V I E W C O U R S E
I M P R O V E M E N T S
1 8 T H W H I T E A N D R E D T E E B O X
12. 1 2
R E V I E W C O U R S E
I M P R O V E M E N T S
1 8 T H FA I R W AY B U N K E R S
13. 1 3
R E V I E W C O U R S E
I M P R O V E M E N T S
1 8 T H G R E E N S I D E B U N K E R S
14. 1 4
R E V I E W C O U R S E
I M P R O V E M E N T S
1 6 T H FA I R W AY B U N K E R S
15. Over 150 new trees planted in Spring 2015
1 5
R E V I E W C O U R S E
I M P R O V E M E N T S
T R E E P L A N T I N G A N D S H R U B C L E A R A N C E
16. Continue with the strategy of chemical control, together with
an increased cut and collect programme using our Amazone
Machine – Micro management of key areas where required and
further investment to over-seed rough with fescue grass will
accelerate this long-term strategy.
Constructive feedback has adjusted our cut and collect
programme for 2015 and we will adapt this accordingly going
forwards to enhance your enjoyment of the course.
1 6
R E V I E W C O U R S E
I M P R O V E M E N T S
I M P R O V E D R O U G H M A N A G E M E N T – E N J O Y M E N T
17. 1 7
R E V I E W C O U R S E
I M P R O V E M E N T S
P R A C T I C E R A N G E A R E A
18. 1 8
G E N E R A L I M P R O V E M E N T S A R O U N D T H E C O U R S E
R E V I E W C O U R S E
I M P R O V E M E N T S
19. 1 9
N E W E Q U I P M E N T
Our commitment to invest in the best equipment resources has
continued with improvements to our irrigation system and the purchase
of aeration equipment and state of the art greens mowers in 2015.
R E V I E W C O U R S E
I M P R O V E M E N T S
22. 2 2
O V E R 100
D O W N L O A D S
P E R M O N T H
1,806 L I K E S
G R O W I N G D I G I TA L A W A R E N E S S
3,241 F O L L O W E R S 46,254 V I E W S
101,231 PA G E V I S I T S
23. 2 3
2010 2011 2012 2013 2014 2015
Visitors 41,737 56,172 67,571 77,490 95,331 101,231
Pages Visited 149,737 188,528 191,819 212,323 225,925 218,304
Mobile 1,308 4,733 11,372 26,148 34,681 48,292
(48% of visits now mobile driven)
Online Bookings Nil 1,071
(3% online
bookings)
4,584
(15% online
bookings)
9,601
(30% online
bookings)
14,892
(46% online
bookings)
19,084
(63% of bookings now
completed online)
Number of Pages 103 272 Over 350 45 (+Blog) 180 (+Blog) 50 + 760 new posts
Twitter WGC 223 592 1,066 1,270 2,041 2,389
Twitter Greenkeeping 116 403 852
Facebook Likes 30 545 1,078 1,753 1,806
Newsletter Recipients 500 680 768 836 1,753 2,000+
YouTube Views 4,000+ 12,000+ 27,863 46,254
A D A P T C O M M U N I C AT I O N S Y S T E M S
T O M E E T C H A N G I N G N E E D S
24. 500
1000
1500
2000
2500
3000
3500
4000
JUN 15MAY 15APR 15MAR 15FEB 15JAN 15DEC 14NOV 14OCT 14SEP 14AUG 14JUL 14
W I N D L E S H A M G O L F N AT I O N A L A V E R A G E 2 0 1 4 / 2 0 1 5
2 4
Y E A R LY R O U N D S O F G O L F AT W I N D L E S H A M
C O M PA R E D T O N AT I O N A L AV E R A G E
2012 2013 2014 2015
4,243 of
which
3,078 are
members
golf days
3,841 of
which
2380 are
members
golf days
3,615 of
which
1684 are
members
golf day
3,015 of which 1,040 are
members golf days. (A
conscious effort to reduce
the golf day impact on
our members).
• 30,202 rounds of golf at Windlesham Golf Club -
in line with national average.
• Down 4% on last year.
• 90% of rounds played are member related.
(79% member, 7% member guests and 4%
member golf day).
6% is visiting golf days and 4% visitor green fee
(only 1% of which are played at the weekend).
G O L F D AY R O U N D S
25. 2 5
R A I N FA L L
0
JAN MAR APR JUL AUG SEPT
20
40
60
80
100
120
FEB MAY JUN OCT NOV DEC
140
160
180
200
“ W h e n I ’ m o n a g o l f c o u r s e a n d i t s t a r t s t o r a i n a n d l i g h t n i n g ,
I h o l d u p m y o n e i r o n , ‘ c a u s I k n o w e v e n G o d c a n ’ t h i t a o n e i r o n . ”
L e e Tr e v i n o
2014 20152013
LONG TERM AVERAGE
26. 4 T E E O P T I O N S
Our long-term vision is to develop a four tee system to provide a fair test of golf for the varying golfing ability within our
membership. This will include additional teeing options to shorten some of our carries/holes and longer-term a number of new
teeing positions will be added to lengthen the course in certain areas.
For this autumn and following the trial in the spring; a number of new tee locations will be constructed and this will see new forward
tees on holes 5, 6, 7 & 9. These works will go some way to provide a number of shorter options that will enhance the course for the
ladies and some of our shorter hitters, especially during the winter months. These works will commence shortly and will finish by
the end of September with the intention to bring them in to play ready for this winter. This is clearly weather dependent and we will
keep you updated on progress.
2 6
A U T U M N / W I N T E R
W O R K S 2 0 1 5 / 1 6
27. 2 7
A U T U M N / W I N T E R
W O R K S 2 0 1 5 / 1 6
1 7 T H H O L E I M P R O V E M E N T S
Fill in the first ditch - The 17th hole is probably one of the most
challenging holes on the course and the current ditch location
only penalises the shorter hitters. We will be filling the first cross
ditch, which currently forces some golfers to lay-up and therefore
unnecessarily lengthens the hole. This will be maintained as fairway
and it will improve the maintenance with the removal of the two pinch
points at the current bridge locations.
Improve Drainage - Works have already started to tackle the low
spot on the left hand side of the 2nd part of the fairway. This new
drainage network runs into the new open ditch to the left of the
fairway which will then provide a quick exit route for the water from
this troublesome area.
This new ditch will be developed to improve the visual impact and an upright sleeper wall facing the tee will be constructed with a
sloping gradient in to the ditch. The aim is to have this water hazard visible from the tee and it will narrow the landing area for the
longer hitters, adding to the strategy of the hole. The ditch will then turn in to a lateral hazard from the rough moving towards the
tee and in to the existing waterway and out to New Road. Some remedial works have already taken place, however we will improve
the aesthetics so that the new ditch provides an enhanced visual impact.
Existing level New
Ditch
Existing level
New level
New level
Sleeper Wall
Line of Play Tee
28. 2 8
A U T U M N / W I N T E R
W O R K S 2 0 1 5 / 1 6
A N U M B E R O F I M P R O V E M E N T S W I L L A L S O B E TA K I N G P L A C E O V E R T H E W I N T E R W I T H A
V I E W T O I M P R O V I N G A N D E N H A N C I N G T H E C O U R S E A S F O L L O W S :
• 3rd Green and Right Hand Swale – Works will be taking place to improve
the drainage at the back of the 3rd green and at the same time we will
making some remedial works to improve the quality and presentation of the
swale to the right of the green. This will not only improve the winter drainage
but at the same time will enable us to present the swale in the same hand-
mown style as the approach to the 18th green during the summer months.
• 12th Swale to the right of the green – Due to a lack of irrigation and some
remnants of the previous greenside bunker, the swale on the right of the
12th green always suffers during the summer months and a lack of grass
coverage makes it difficult to maintain this area as we would ordinarily like.
This winter we will address these issues and we will re-mound, irrigate and
re-turf this area so that we can maintain this swale with an improved grass coverage and a hand-mown finish in-keeping with other
high profile areas of the course.
• Woodland Management and Tree Planting – Our continued management of the shrub clearance to promote the growth of our
prominent tree species will be recommencing this winter together with our commitment plant more trees following last winter’s
successful addition of over 150 new trees around the 11th, 12th, 16th and 17th holes.
A full communication regarding the woodland management and tree planting will come out ahead of any commencement and this
will follow in due course.
29. HOLE FRONT SIDE GREEN
DEPTH HOLE FRONT SIDE GREEN
DEPTH
HOLE FRONT SIDE GREEN
DEPTH HOLE FRONT SIDE GREEN
DEPTH
HOLE FRONT SIDE GREEN
DEPTH HOLE FRONT SIDE GREEN
DEPTH
HOLE FRONT SIDE GREEN
DEPTH HOLE
Provided by pinpointgolf.co.uk
Captains' Drive In - Sunday
Windlesham
YARDS
Fri 27 September 2013
Provided by pinpointgolf.co.uk
Captains' Drive In - Sunday
Windlesham
YARDS
Fri 27 September 2013
Windlesham
YARDS
Fri 27 September 2013
Windlesham
YARDS
Fri 27 September 2013
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10
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5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
5L
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5L
5L
5L
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5L
5L
5L
5L
5L
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5L
5L
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5L
5L
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6th October 2013
6th October 2013P I N P O SI T ION S
2 9
T H E W I N D L E S H A M G O L F C L U B
E X P E R I E N C E
30. 3 0
A C H I E V E M E N T S D U R I N G
T H E PA S T 1 2 M O N T H S
Windlesham Golf Club in April won
the top England Golf award GolfMark
for recognition for its outstanding
contribution to developing the game
through a range of activities and great
work to get juniors and beginners into
the game. This prestigious GolfMark
Club of the Year award was presented
at the England Golf 7th Annual Awards dinner.
To be recognised by our contemporaries for the strategic importance that
we place on developing new golfers by creating initiatives to encourage
an inclusive approach include academy memberships, Tuesday coffee
mornings for ladies, a structured programme for under-10s, school links
and a junior order of merit competition with a scholarship for the winner is
a great tribute to the whole club and most heartening.
Cobra Puma Golf presented the award and told us: “They were delighted
to recognise Windlesham Golf Club for their work to bring juniors and new
players into the game and to make it both fun and enjoyable.”
J U N I O R C A P TA I N B E C O M E S
T H E M E N ’ S C L U B C H A M P I O N
A sign of how the club is developing the next
generation of golfers was demonstrated at this
year’s club Championship weekend in July when
the Junior Captain, Sam Storey took the Men’s
Gold Medal with a gross score of 153 over the
two days just 4 shots ahead of Dan Ryan. It was a
great weekend which had a genuine happy and
inclusive feel.
31. 3 1
A C H I E V E M E N T S D U R I N G
T H E PA S T 1 2 M O N T H S
S C H O L A R S H I P P R O G R A M M E
D E V E L O P M E N T S
The vision for the Scholarship Junior is to ensure
we have a structured coaching for all levels
enabling the keenest golfer the means to go
on to play at County and National level. This is
being achieved through the commitment of the
whole club with Lee Mucklow leading this as
Junior Organiser with a team of Peter Millham,
Lee Wood, Andrew Rudkin and Jo Pitkin to
assist.
The year culminated for the Juniors when Paul
McGinley presented the 2015 Scholarships
winners with their awards and certificates at the
clubhouse, an evening that was inspirational for
all who were lucky enough to be present. Paul
unexpectedly came with the Ryder Cup which
gave everyone a tremendous opportunity for
photos and happy pictures for family albums,
Facebook et al. He also gave a very encouraging
talk of support and leadership to the juniors.
We now have 9 Juniors representing the County in 2015 which is only possible because of the Junior Organisers Team and the
Fund raising by all members of the club. We thank everyone on behalf of the juniors who are benefiting from this commitment of
time and money.
32. 3 2
A C H I E V E M E N T S D U R I N G
T H E PA S T 1 2 M O N T H S
We are currently piloting England Golf Women’s Golf Study which
is being carried out to understand the difference approaches
learning and what are the drivers to encourage more woman into
golf at all levels. We are endeavouring to demonstrate that golf is
inclusive, and offers a good exercise option for all and can be for
the whole family and ages.
Windlesham Golf Club was chosen by Surrey Union and England
Golf as they see us as progressive, inclusive and innovative and
part of the future of Golf direction for golf clubs.
WEBSITE OF THE YEAR
AND R E F U R B I S H M E N T
C L U B
At the 23rd annual Club Awards
in front of 400 fellow industry
professionals Windlesham Golf
Club won two prestigious Club
Awards Website of the Year and
Refurbishment Club in November.
This was not only recognition for
colleagues and members but also
shows the professionalism relative
to our peers in the industry. We
will continue to extend both
the website and
clubhouse activities
to ensure we remain
in the top quartile of
clubs in the UK.
W I N D L E S H A M
T R U S T F U N D
A U G U S TA R A F F L E
The excitedly awaited
Augusta Draw took
place on New Year’s Eve
following the gala dinner.
The lucky winner for the
trip for two to Augusta
was Dalene Ashworth.
The first prize was very
generously donated by
Henry & Sheena Lumley
therefore enabling us
to raise over £11,000
for Disability Initiative
our Captains charity &
the Junior Scholarship
fund. Total Funds Raised
by Club in 2014 was
£50,000.
P R O G R E S S W I T H L A D I E S
C O M M I T T E E
Under Hillary Ashby’s Leadership this year,
for the first time, the quest to discover
the Men’s Club Champion and the Ladies’
Club Champion was held over the same
weekend. It was a thrilling last day, with a fluctuating leaderboard
in all competitions offering a challenging but fair test for the 140
golfers involved. A great turnout of over 100 people were in
attendance for the announcement of winners and the presentation
of trophies and prizes. The ceremony was followed by a hog roast
buffet. Congratulations for everyone involved.
33. 3 3
T H A N K Y O U C A P TA I N S
left to right:
L A D I E S C A P TA I N
Hilary Ashby
C A P TA I N
Andy Fielding
J U N I O R S C A P TA I N
Sam Storey with Paul McGinley
