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BEYOND 
THE LEAN STARTUP 
Using Lean In Your Growing Business 
Linda Coussement 
www.fromstartuptogrowup.com
ABOUT... 
WHAT ABOUT YOU?
IT'S AWESOME, BUT... 
WHAT IF...YOU'RE GROWING UP?
GROWING PAINS... 
To become even more profitable 
To deal with quality issues and customer complaints 
To stay flexible 
To know what everybody's up to 
To have really great and happy employees 
To have fun 
To grow but still be innovative 
To not fight fires and/or tigers all the time 
Getting customers to come after you 
... 
... 
...ARE FRUSTRATING!
UNFORTUNATELY... 
...THERE ARE A LOT OF FACTORS THAT 
INFLUENCE A STRONG BUSINESS CORE
BUT LEAN... 
...CAN DEFINITELY SOLVE SOME OF 
YOUR BIGGEST ISSUES
With Lean, you attempt to cut out 
everything that does not add value to the 
customer. 
In other words, all wasteful steps that a 
customer is not willing to pay for should 
be eliminated. 
WHAT IS LEAN?
LEAN IS... 
Initially 'invented' at Toyota and mainly applied in 
manufacturing 
Nowadays applicable to all types of businesses 
An elaborate system that touches almost every 
part of a business 
All about making things visible and efficient 
A way of thinking 
... 
...A LOT OF THINGS
LEAN IS NOT... 
A method that tells you what a process (or any 
part of your business) should look like 
contentwise 
A marketing or salesmethod 
A quick fix to all your problems 
... 
...THE ANSWER TO ALL YOUR TROUBLES
A LEAN BUSINESS... 
Click the image to see the clip 
...GETS RID OF 3 TYPES OF WASTE
What happens when something is really 
hard to predict. 
For example when expertise levels are 
very different among colleagues. Or 
when there’s a peak in customer 
demand. 
WASTE TYPE 1: VARIATION OR UNEVENNESS
What is a Key Performance Indicator? 
How do you now use them in your 
business (if at all)? 
How to use them in your 
startup/smallbiz without it becoming too 
rigid? 
SOLUTION WASTE TYPE 1: KPI'S
SOLUTION WASTE TYPE 1: The KPI Board
When it’s simply 
too much to deal 
with. 
For example 
when budgets are 
cut or ambitions 
are set way too 
high. Click the image to see the clip 
WASTE TYPE 2: OVERBURDENING
Take 15 minutes every morning to ask 
yourself and your team the following: 
1. What goals am I going to achieve today? 
2. Are there any obstacles? 
3. What can be done/who can help? 
SOLUTION WASTE TYPE 2: Daily Standups
Everything that is 
'useless' in a process. 
For example waiting 
for an approval by a 
manager. Or fixing a 
mistake for a 
customer. 
WASTE TYPE 3: WASTE IN YOUR 
PROCESSES
Derived from your KPI's 
Sometimes it takes 15 
minutes to complete 
the cycle, other times 6 
weeks 
Solves the root cause 
and is measurable 
SOLUTION WASTE TYPE 3: 
CONTINUOUS IMPROVEMENT CYCLE
"Is the improvement 
worth it?" 
'What is the 
problem 
EXACTLY?" 
'What is causing 
the problem?" 
'Make the solution 
stick!" 
'Make the solution 
happen!" 
'What is the best 
solution?" 
SOLUTION WASTE TYPE 3: 
CONTINUOUS IMPROVEMENT CYCLE
LEARN MORE ABOUT LEAN 
IMPROVEMENT... 
http://fromstartuptogrowup.com/webinar-lean-improvement
OEFENING 
GEEF ANY PER QUESTIONS 
TYPE SPIN 
VRAAG ABOUT 5 STAGEMAX 
LEAN? 
VOORBEELDEN 
Situatie, Probleem, Implicatie, Nut- en Noodzaak
NEXT MEETUPS... 
How to get funded? 
How to get my team to take ownership (so it's not 
just me driving the business forward)? 
How to find motivated and capable employees? 
How to best meet customers and validate 
assumptions? 
How to get customer to chase us (instead of us 
chasing them)? 
... 
.... 
...HIGH QUALITY, EVERY 2 MONTHS
STAY IN TOUCH... 
Sign up for weekly high quality updates on all things 
startup and growup: 
SIGN UP 
HERE 
And/or follow From Startup To Growup:

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Beyond The Lean Startup

  • 1. BEYOND THE LEAN STARTUP Using Lean In Your Growing Business Linda Coussement www.fromstartuptogrowup.com
  • 3. IT'S AWESOME, BUT... WHAT IF...YOU'RE GROWING UP?
  • 4. GROWING PAINS... To become even more profitable To deal with quality issues and customer complaints To stay flexible To know what everybody's up to To have really great and happy employees To have fun To grow but still be innovative To not fight fires and/or tigers all the time Getting customers to come after you ... ... ...ARE FRUSTRATING!
  • 5. UNFORTUNATELY... ...THERE ARE A LOT OF FACTORS THAT INFLUENCE A STRONG BUSINESS CORE
  • 6. BUT LEAN... ...CAN DEFINITELY SOLVE SOME OF YOUR BIGGEST ISSUES
  • 7. With Lean, you attempt to cut out everything that does not add value to the customer. In other words, all wasteful steps that a customer is not willing to pay for should be eliminated. WHAT IS LEAN?
  • 8. LEAN IS... Initially 'invented' at Toyota and mainly applied in manufacturing Nowadays applicable to all types of businesses An elaborate system that touches almost every part of a business All about making things visible and efficient A way of thinking ... ...A LOT OF THINGS
  • 9. LEAN IS NOT... A method that tells you what a process (or any part of your business) should look like contentwise A marketing or salesmethod A quick fix to all your problems ... ...THE ANSWER TO ALL YOUR TROUBLES
  • 10. A LEAN BUSINESS... Click the image to see the clip ...GETS RID OF 3 TYPES OF WASTE
  • 11. What happens when something is really hard to predict. For example when expertise levels are very different among colleagues. Or when there’s a peak in customer demand. WASTE TYPE 1: VARIATION OR UNEVENNESS
  • 12. What is a Key Performance Indicator? How do you now use them in your business (if at all)? How to use them in your startup/smallbiz without it becoming too rigid? SOLUTION WASTE TYPE 1: KPI'S
  • 13. SOLUTION WASTE TYPE 1: The KPI Board
  • 14. When it’s simply too much to deal with. For example when budgets are cut or ambitions are set way too high. Click the image to see the clip WASTE TYPE 2: OVERBURDENING
  • 15. Take 15 minutes every morning to ask yourself and your team the following: 1. What goals am I going to achieve today? 2. Are there any obstacles? 3. What can be done/who can help? SOLUTION WASTE TYPE 2: Daily Standups
  • 16. Everything that is 'useless' in a process. For example waiting for an approval by a manager. Or fixing a mistake for a customer. WASTE TYPE 3: WASTE IN YOUR PROCESSES
  • 17. Derived from your KPI's Sometimes it takes 15 minutes to complete the cycle, other times 6 weeks Solves the root cause and is measurable SOLUTION WASTE TYPE 3: CONTINUOUS IMPROVEMENT CYCLE
  • 18. "Is the improvement worth it?" 'What is the problem EXACTLY?" 'What is causing the problem?" 'Make the solution stick!" 'Make the solution happen!" 'What is the best solution?" SOLUTION WASTE TYPE 3: CONTINUOUS IMPROVEMENT CYCLE
  • 19. LEARN MORE ABOUT LEAN IMPROVEMENT... http://fromstartuptogrowup.com/webinar-lean-improvement
  • 20. OEFENING GEEF ANY PER QUESTIONS TYPE SPIN VRAAG ABOUT 5 STAGEMAX LEAN? VOORBEELDEN Situatie, Probleem, Implicatie, Nut- en Noodzaak
  • 21. NEXT MEETUPS... How to get funded? How to get my team to take ownership (so it's not just me driving the business forward)? How to find motivated and capable employees? How to best meet customers and validate assumptions? How to get customer to chase us (instead of us chasing them)? ... .... ...HIGH QUALITY, EVERY 2 MONTHS
  • 22. STAY IN TOUCH... Sign up for weekly high quality updates on all things startup and growup: SIGN UP HERE And/or follow From Startup To Growup: