LINS INTRO

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Corporate Strategy
BA 4302 Business Strategy
CRN #20782
Day One
Introduction
Instructor
Lin Giralt, M. Arch; MBA

©2012CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.
Who am I?
 Lin Giralt
 Twenty years experience as a Top Level Management
Consultant
 ex-McKinsey, Booz Allen and Arthur D. Little
 Fifteen years partner in Lambda International Consultants
 Expertise in strategy, processes, organization and valuation of
companies
 Strong experience in Telecom , IT and Service Industries
 Focus on SME’s
 Other experience
 Architect and Construction Manager (6 years)
 Agribusiness – cattle ranch, hot pepper grower and meat packer (6 years)
 BA, Duke, 1977; M. Arch, Rice, 1982; MBA, Wharton, 1992
 Adjunct at Rice University, Lecturer at UoH/SBDC,

Who are YOU?
 Who are you and why are you here?
 What do you want from this course?
 What do you NOT want to have in this course?
 Where do you want to be in five years?
 What interesting fact should we know
about you?

Housekeeping
 OFFICE LOCATION AND OFFICE HOURS
 Saturday 830-11am; by appointment – ie. Please call
first to arrange
 Can meet in main Academic Building as needed, no fixed office
 CONTACT INFORMATION TELEPHONE, EMAIL
 Adjunct Professor Emilio (Lin) Giralt
 Primary email at Giralt@alumni.upenn.edu;
giralt@alumni.rice.edu; lingiralt@gmail.com;
 Cell phone 713-447-1443; Home phone 832-767-5468;
spouse 832-767-8735

Textbook
 REQUIRED TEXT
 Understanding Business Strategy Concepts plus, 3rd
Edition and access code for
CengageNow; by Ireland, Hoskisson and Hitt
 Cengage Now includes the e-book on CengageBrain.com
 ISBN# 9781111946166 )

Why is Strategy Important?
Mission and Vision
Strategy
Processes
Organization and
Corp. Culture
Resources
Control and
Change Mgmt

How are we going to organize the
course (1)?
Today Feb 11
Parts 1 & 2 of textParts 1 & 2 of text
Exam 1Exam 1
In class cases (4)In class cases (4)
Take home quizzes
(2)
Take home quizzes
(2)
March
10
Exam 2Exam 2
In class cases (5)In class cases (5)
Take home quizzes
(3)
Take home quizzes
(3)
Part 3 of textPart 3 of text
No
Class
March
17?
No
Class
March
17?

course (2)?
April
28
March
31
Written Case Analyses and In Class
Presentation (2)
Written Case Analyses and In Class
Presentation (2)
Case 1 & 2Case 1 & 2
March
24
Present
Project
Present
Project
In Class
Simulation
In Class
Simulation
ID
companie
s for Final
Project
Select CompanySelect Company
Work on
Project
Work on
Project
Present
Discussion of
Simulation
Present
Discussion of
Simulation

course (3)?
May 12May 4
Final ExamFinal Exam
Success
in Life!

Examinations, Cases and Quizzes
 Examinations
 Two short examinations are scheduled during the semester and
one Final Exam. They will constitute of both multiple-choice
questions and short case studies.
 Quizzes & In Class cases
 After each assigned reading and class, students are tested of
their knowledge and understanding by a quiz (CENGAGE).
Students are required to complete these assignments prior to
coming to the next class.
 We will do various in class cases from the textbook
 You are individually responsible for answering the questions
about the case and discussion topics that I will hand out before
each class
 It is fine to work together, but each person must hand in an
individual Assignment
Individualwork

Written Cases and Simulation
 Written Cases
 Two written cases will be presented by groups
 Class discussion of conclusions is important
 Simulation
 One class simulation with model
 Discussion and short paper for delivery by groups
Group
work

Final Project
 Final Project:
To take a REAL COMPANY in Houston and analyze
 MISSION/GOALS
 EXTERNAL ANALYSIS
 INTERNAL ANALYSIS.
 FINANCIALS
 BUSINESS LEVEL STRATEGY
 STRATEGIC ALTERNATIVES & CHOICE
 STRATEGY IMPLEMENTATION
 CONCLUSION
 Group presentation to the Class (15-20 min)
 Ten page write up at the end of the semester
Group
work

Weight of evaluations
Course Evaluations
Exams (5%+5%+10%) 20%
(if final exam is better than partials, it will replace those partials)
Quizzes and In Class Cases 20%
Simulation 10%
Report 10%
Final Project 20%
Written 10%
Presentation 10%
Written Cases 20%
Peer evaluations 10%
Total 100%
Grade Percentage
A 100-90%
B 89.99-80%
C 79.99-70%
D 69.99-60%
F <60%

Evaluations
 There are no extra credit projects
available on an individual basis.
 I do not grade on a curve: everyone is
entitled to a grade of A if your work was
Excellent. Of course, the reverse is also
true.
 Your performance will depend on your
individual performance and that of your
group, but will not be raised or lowered by
the overall class performance.

Integrity, please
 13. ACADEMIC INTEGRITY (PS 03.A.19 and page 24 UHD Student Handbook)
 The code states, “Students must be honest in all academic activities and must not
tolerate dishonesty.” Students are responsible for doing their own work and avoiding
all forms of academic dishonesty. The most common academic honesty violations are
cheating and plagiarism. Cheating includes, but is not limited to: Submitting material
that is not one's own, Using information or devices that are not allowed by the faculty
member, Obtaining and/or using unauthorized material, Fabricating information,
Violating procedures prescribed to protect the integrity of a test, or other evaluation
exercise, Collaborating with others on assignments without the faculty member's
consent, Cooperating with or helping another student to cheat, Having another person
take an examination in the student's place, Altering exam answers and requesting
that the exam be re-graded, Communicating with any person during an exam, other
than the faculty member or exam proctor;. Plagiarism includes, but is not limited to:
Directly quoting the words of others without using quotation marks or indented format
to identify them, using sources of information (published or unpublished) without
identifying them, Paraphrasing materials or ideas of others without identifying the
sources. Please visit this website http://www.uhd.edu/library/guides/plagiarism.html
for further information on plagiarism
 Be careful of “creative Google-ism”

Values and behaviors
 PLEASE ask any and all questions relevant to the topics covered. Remember all
questions are important. If you do not understand a concept, ASK!
 During class, PLEASE be respectful of others trying to pay attention. Do not disturb
class with pagers, phones or conversations. Also, do not make it a habit to come late
to class or leave early, as this can be disturbing to the class.
 While attendance per se does not count for points, you are responsible for what
happens in class (any and all announcements, discussions, and projects). If you
miss class, you are responsible for obtaining the information covered from a
classmate. You cannot make up any assignments and quizzes done in class. If you
are going to miss a class for a valid reason, please call me before – or as soon as
possible afterwards - to see what arrangements if any can be made.
 RESPECT FOR OTHERS: One of the purposes of this class is to prepare you for a
career in business or not for profit institutions. This includes behaving at all times in a
manner congruent with professional behavior at a corporation or institution: respect
for other’s opinions, tolerance of diversity, non-personalization of differences in
opinion and aspects of language, dress and comportment that reflect positively on
your future career potential and your status as a student at this prestigious institution.

Questions? Answers?
 The key take-away for all of you from this
course should be a basic understanding of
the issues that affect corporate strategy
and how to manage them in a modern
business or not-for profit organization

LINS INTRO

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