3. ENERGY AND ENVIRONMENT
PROJECT N° 33
GARDEN IN THE AIR
By Michele ARDILLO e Angela Vita PARADISO - Bari
PREMIO 2014-2015 organizzato da
Associazione LIFEBILITY
per la diffusione dell’ETICA sociale LIONS presso i giovani
e per favorire l’ingresso nel mondo del lavoro
4. THE
COMPANY
GARDEN IN THE
AIR
It’s a craft company
Promotes ecosostenibility
It’s the first item of a series of
products for street furniture
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033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
5. THE PRODUCT
GARDEN
IN THE AIR
Improves the appearance of our
cities
Highlights the plants
of our territory
Lowers the environmental impact of
heating plants
Harmonizes our
needs with the ones
of the environment
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033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
6. A PRODUCT, TWO BENEFITS
Functional
aspect:
The plant will clean the
fumes of the heating
system, by linking it to a
small hole in the
chimney with a pipe
Aesthetic aspect:
With its unique design,
the product hides the
vertical extent and the
discordant materials of
the chimney
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033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
10. KEY SUCCESS FACTORS
USER KEY SUCCESS
FACTORS
IMPORTANCE ECONOMIC
POTENTIAL
Nursery Quality constancy 4 736125,00
€/month
Low price 3
Product uniqueness 4
Ironmongery Fast shipping 4 552240,00
€/month
Low price 4
Product uniqueness 4
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033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
11. MARKETING
MIX
Product
GARDEN IN THE AIR is a DIY kit
which contains everything
necessary to assembly a plexiglass
case to be put near the chimney.
Price
SMALL case BIG case
130,00 € 215,00 €
Place
Firstly, the selling channel will be
the nurseries in Puglia; then, the
product will be sold also in apulian
ironmongeries.
Promotion
The product will be show to
customers by the company
founders themselves; the
customer will be provided with
brochures, posters and scale
models of the product.
GARDEN IN THE AIR
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033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
12. STRENGHTNESSES/WEAKNESSES
Description Benefit/solution
Strenghtness Uniqueness and
originality
There are no competitors
in the current market
Weakness The user doesn’t achieve
any economic benefit
Improve the functional
aspect and innovate the
product
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033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
13. ECONOMIC COUNT
Costs Revenues BALANCE
Company establishment 56285,00 € 0,00 € -56285,00 €
Start 74142,00 € 47000,00 € -83427,00 €
Consolidation (year 1) 93444,00 € 76750,00 € -100121,00 €
Consolidation (year 2) 109519,00 € 103000,00 € -106640,00 €
Consolidation (year 3) 169064,00 € 200000,00 € -75704,00 €
Consolidation (year 4) 205873,00 € 260000,00 € -21577,00 €
Consolidation (year 5) 220846,00 € 284500,00 € +42077,00 €
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The first 5 years of running are not so profit-making, beacuse of the craftness
of the company; more profitability will be achieved only once the company
will have enlarged the product catalogue.
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
14. PERSPECTIVES
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We will develop a
new version of the
product that will
emply photovoltaic
glass in spite of
plexiglass
Towards future
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
