Funky-Fish Company Presentation We are Looking for the next big thing to work with. Come and join us!

2. THE BRAND
AND
THE COMPANY

3. “
Invent
Your
Funky
Self...”
Funky
Fish
offers
Fashion
Accessories
and
Gi3s
for
Teens
&
Young
Women
around
the
world.
But…
…Funky Fish is not about fashion,
It is about how you want to see yourself.
Funky Fish is the way you express
individuality and freedom, as intensely as you
choose, by designing your own style.
Now is the time to celebrate youth. Say what
you think, and the world will listen.
Invent your funky self.”

4. Our Evolution
1996 a young couple selling out of a sidewalk stand in Palma de Mallorca,
Spain. The company started to grow mainly within the Spanish market, through
wholesale activity.
2003 the first Funky Fish Concept Shop opened its doors, in Spain. Tens of
shops open in Europe. It gradually developed and grew into new regions:
Middle East, Latin America and Africa.
2008 the POS Concept and the idea of Shop Corners were born and refined
along the way, providing another way for our products to reach our young
customers.
2010 our China office was established to support growing sourcing
operations and quality control.
2011 a new group of strategic investors joined the Funky Fish family,
enhancing its financial position and global activities
2012 launch of the new branding concept of Funky 5, rolling it out world-
wide, growing in new and existing markets.

5. Our Presence Worldwide
Today Funky Fish is present in
over 25 countries, across 4
continents, with 150 Concept
Stores and over 300 Points of
Sale, built in partnership with
an expanding network of
franchisees and distributors.
In view of our
accomplishments in such
diverse markets, we are
confident that this expansion
will continue into new regions
with the same success.
Aruba | Spain | Croatia | Portugal | Slovakia | Poland | Ecuador |
Peru | Colombia | Panama | Costa Rica | Guatemala |
Honduras | South Africa | Israel | Egypt |
UAE | Lebanon| Estonia | Lithuania | Latvia | Sweden
Dominican Republic | El Salvador | Belgium | Chile | Venezuela

6. Our Product Range
Our
Product
Range
10 collections delivered throughout the
year in the following main categories:
• Winter (Fall, Winter)
• Summer/Beachwear (Spring, Summer)
• Costume Jewelry (4 x yr.)
• Hair Accessories (3 x yr.)
• Bags and Wallets (4 x yr.)
• Belts and Fashion Scarves (3 x yr.)
• Watches (2 x yr.)
• Gifts and Pop Items (2 x yr.)
• Gadgets and Mobile Accessories (2 x yr.)
• Christmas
• Valentine’s Day
• Back to School
• Halloween

7. Our Consumers
8-­‐14
15-­‐20
20
+
They strive to be like the They want to stay
older ones… Our Main Funky Consumers looking young…

8. Introducing: The Funky 5
Glamorous
Hippies Fashionable
Sweet Hippies
Spiritual
Sophisticated Colorful Spiritual
Outsiders Trendy
Glamorous
Easygoing Rockers
Outsiders
Fashionable
Want to go
Retro Trendy Easygoing
Love
Freedom
to be
Want Trendy
Hipsters
SophisJcated
Fashionable
Sweet
Colorful
Rebels Rebels
Rockers
with the Flow
Different Emos
Emos
Enjoys
FlirJng
Artists
Retro
Trendy
Stylish Against
Cynical
Hipsters
ArJsts
Fashionable
Stylish
Against
ConvenJons,
convention,&
Parents
Vintage
Lover
Parents &
InsJtuJons
Cynical
Institutions

14. STORES &
POINTS OF
SALE

15. Funky Fish Model Store

16. Funky Fish Model Store

17. Funky Fish Model Store

18. Funky Fish Model Store

19. Funky Fish Model Store

20. Funky Fish Model Store

21. Funky Fish Model Store

22. Funky Fish Model Store

23. Funky Fish Model Store

24. The Funky Fish concept store
Average Store, in High Traffic Area
• 40-60 m2 net shopping area
• 3,000 - 4,000 stock keeping units
• Average annual turnover at US $ 6,000
per sqm
Costs and Expenses of Opening of an
average FF store
• Building (Interior adaptation and
furnishings) at US$ 25,000-30,000 +
(Depending on Country)
• Initial inventory Cost of Goods US$
20,000-25,000

25. The Funky Shop in Shop
• Shop Corners or permanent Displays within
Department Stores, Large Drugstores, Office
Supply Stores, etc.
• Seasonal Displays in high footfall areas of
shops (Multi-Brand Stores, Drugstores,
Resorts, etc.)
• Methodology allows us to easily tailor
Displays to Retailer’s space, style and
requirements
• Total solution: pre-selected product mix and
planograms
• 60 to 130 items per display
• Content can be by category, style or season.
Bestselling items only. “Funky-Spark”
• Collections can be specially adapted and
produced for a client
The Advantages:
• High profitability vs. typical FMCG’s
• Attractive displays create impulse demand
• Offering for teenage market

26. The Funky Shop in Shop

27. The Funky Shop in Shop
TECHNOLOGY &
SYSTEMS

28. Web-Based Management System and Logistics
Web
Management
System
• We have developed a Proprietary Web-
and Logistics Management System
based Information
• All Funky Fish franchisees use our
unique web-based business information
management system to facilitate and
optimize their operation. The easy-to-use
system can be customized to special needs
and demands, ensuring functionality,
security and speed.
Logistic Center in China
Funky-Fish operates its own front
and Logistics
office in China, thus facilitating
management of the entire supply
chain and logistics system, as well as
ensuring the highest level of product
quality control and timely delivery.

29. Design
of
Planogram
and
Shop
Displays
for
EnJre
Product
Range
–
Monthly

30. The Funky Shop in Shop
SPREADING
THE FUNKY
WORD…

31. New costumers, new fans every day!
A growing number of Facebook Fans, now over 250,000!

32. Posted
on
Facebook
fans every day!
New costumers, new

33. New costumers, new fans every day!
Seasonal
Campaign
and
AdverJsing

34. New costumers, new fans every day!
Seasonal
Campaign
and
AdverJsing

35. New costumers, new fans every day!
Seasonal
Campaign
and
AdverJsing

36. New costumers, new fans every day!
Seasonal
Campaign
and
AdverJsing

37. Funky Power – The Key
• A relatively untapped market, teenagers and
young women, whom we serve and
understand for over 15 years
• Performance in over 25 different and
geographically disperse markets, with
business models that can be easily repeated
and adapted
• Hundreds of fun and original designs in
collections launched almost every month
• Full control of supply chain, through fully
owned China based operation, serving the
global retail and distributor network