hi

1. SECTION A, 1B – Media Language
“Medialanguage referstothe waysin whichmediaproducersmake meaninginwaysthatare
specifictothe meaninginwhichtheyare workingandhow audiencescome tobe literate in‘reading’
such meaningwithinthe medium
 For example,whatdowe expecttosee inamusic videoandhow are audiences
knowledgeable tothis= (performance/narrative/conceptandGoodwin)
 These mediaspecificlanguageswill oftenbe closelyconnectedtoothermediaconceptssuch
as genre or narrative andcandidatesare at libertytomake such connectionstoa greateror
lesserextentintheiranswers
Technical Elements
 Mise en scene
 Camera
 Sound
 Editing
In media,the word‘text’isusedto describe anymediaproductsuchas televisionprogrammes,
photographs,adverts,film,newspaperadverts,radioprogrammes,webpagesect
In mostcases,the textwill use a varietyof codes – visual,audioandwritten –that ‘fit’togetherina
certainwayto create a particularmeaning
Mise en scene
- Setting
- Performance/expression
- Costume/makeup
- Colourprobs
- Lighting
- Composition/framing/blocking
Camera
- Framing:Definesthe positionfromwhichthe image wascreated
- Angle:The angle of visionreferstothe camera’sangle inrelationtothe vertical
- Type:Thisrefersto the shottype = long/medium/close
- Movement:Thisreferstothe movementof the camera= pan/track

2. SECTION A, 1B – Media Language
Sound
- Usedto tell the audiences how toreactat differentpointsinafilmortelevisionprogramme
- Distinctive sounddevicesare usedforparticulargenre.Itisimportantdevice inestablishing
the genre for an audience andgettingtheminthe moodforwatching
Editing
- Referstothe joinbetweenshots
- The purpose of conventional editingistomake thisjoinas smoothas possible –invisible
- The needfora narrative flow,atell astory,ledto developmentof the continuitysystemof
editing
Semiotics – Study of Signs
- Ferdinandde Saussure (1857-1913) – He createdthe studyof sign
SIGNIFIER + SIGNIFIED = SIGN
The form whichthe signtakes the conceptitrepresents
‘Open’ ‘Closed
But inorder to workhere mustbe a sharedreference orexperience
Charles Peirce (1839-1914) createda categorisationof signs:
- Symbol (Triangle)–A signthat representsanobjectsolelybythe
agreementof the people whouse it.Therefore,symbolicsigns
have no obviousconnectionsbetweenthe signandthe object
- Iconic(rocks) – Alwaysresemblewhattheysignify.There isa
physical similaritybetweenaphotographora gooddrawing,of a
dog andmost people’sexperiencesof these animals
- Index (all) –Lie betwee3nsymbolicandiconicsigns.Indexical signshave some sortof direct
connectionwiththatisbeing‘signified’.Forexample,smoke isoftensuedasan indexical
signfor fire anda rear runningdowna cheekcan be an indexical signforsorrow