This document profiles an audience of 16-20 year old explorers/aspirers in social grades E/D. It explains that understanding the audience's limitations in terms of interests and finances is important for planning an effective advertisement. For example, many in this age range may not be able to afford a gym membership or home exercise equipment due to their social grade, so an advert suggesting joining a gym may not resonate with the target listeners. Identifying potential problems beforehand is essential for advertisement planning.

1. AUDIENCE PROFILE
Psychographics
Explorers/Aspirers
Social Grade
E/D
Age Range
16-20 Years Old

2. EXPLANATION
• The reason I have made this presentation on the
audience is to get a better understanding of what the
limitations could be for the audience in terms of
interest or financial implications. For instance, the most
common problems for people in this age range could
be that they cannot afford to get a gym membership or
buy appropriate equipment to use at home because of
their social grade. Identifying the possible problems
before running into them will be essential when
planning for the creation of an advertisement. For
example, if I were to say in my radio advert to get a
gym membership most listeners would not be able to
take that advice through no fault of their own.