Findability: Design Comp to Code

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Presented at The New Riders Voices That Matter: Web Design conference in Nashville, TN June 11, 2008.

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Findability: Design Comp to Code

  1. 1. What is Findability?
  2. 2. Three Simple Goals Help more people find your site Help people find content within your site Encourage return visits
  3. 3. More Than Just SEO
  4. 4. content information architecture design competitions microformats ping services publish on other sites tell a friend speed optimization email marketing link directories RSS mod_rewrite copywriting social networking analog marketing INSIDE / OUTSIDE open licensing: attribution link building mailing lists sitemap.xml web analytics search utilities robots.txt design register with search engines semantic markup copywriting contribute to a community progressive enhancement event sponsoring accessibility search advertising SEO
  5. 5. Designing for Findability
  6. 6. “This is where you want to look”
  7. 7. The Power of Contrast
  8. 8. One of these kids is doing his own thing
  9. 9. Color
  10. 10. rydercup.com
  11. 11. Size
  12. 12. andyrutledge.com
  13. 13. Shape
  14. 14. webjetiva.com
  15. 15. Orientation
  16. 16. escapecrate.co.uk
  17. 17. juctinteractive.com
  18. 18. Designing to Direct Traffic
  19. 19. happycog.com
  20. 20. expressionengine.com
  21. 21. adobe.com
  22. 22. Designing to Create Repeat Traffic
  23. 23. bartelme.at
  24. 24. boagworld.com
  25. 25. danielrichards.biz
  26. 26. fray.com
  27. 27. Putting Users Back On Track
  28. 28. mailchimp.com
  29. 29. garrettdimon.com
  30. 30. The Case Study Soup Studios
  31. 31. web standards foundation
  32. 32. Giving the Design Meaning
  33. 33. image replacement
  34. 34. image replacement
  35. 35. Give Your Design Meaning emphasize keywords
  36. 36. Giving the Funneling Traffic Design Meaning
  37. 37. progressively enhanced
  38. 38. texture & orientation
  39. 39. Giving the Increasing Design Meaning Attendance
  40. 40. portable content
  41. 41. learn more at microformats.org
  42. 42. Giving the Still Haven’t Found WhatDesign Meaning I’m Looking For
  43. 43. include search
  44. 44. Giving the Findability Through Design Meaning Aggregation
  45. 45. straight outa Flickr
  46. 46. Increasing the Odds
  47. 47. Your Questions http://buildingfindablewebsites.com

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