1. What customers have said
(in their words!)………...
We the founders, former Shareholders and Directors of The Hanover Park
Group PLC, are grateful to Enigma and its Principal Leslie Woodcock with Enigma’s work with Greystoke
whom we shared an exciting road of recovery from the late 1990's. Enigma Legal Services Limited, to move our “The results of this
was able to offer assistance and guidance to both ourselves, our senior staff business and marketing planning approach led to product
and our various business units. process to a new level of sophistica- innovation in two niche
tion, demonstrated the areas of law; one of
Having initially been commissioned to advise on the marketing of our products importance of looking at our which achieved market
and services, we soon identified that there was a need for Enigma to facilitate market from the viewpoint of our
the production of a Group-wide Business Plan, top down and bottom up - not
leadership status within
specific market sectors. In
“rocket science” but nevertheless the perfect tool to target marketing opportu- the first year of launch”
mapping the results graphically (in a
nities to invigorate, empower and support our management team and manage Directional Policy Matrix) we were
a business through a phase of dramatic growth with all it's challenges. able to examine our competitive
performance, products and market penetration against our key
During the processes Enigma assisted us in assessing and choosing partners competitors and identify our genuine strengths.
in the area of PR, executive coaching and training to ensure and build on the
success. This analysis enabled us, for the first time, to specifically target our
business development strategy and marketing spend from a point of
“During this time we be- The result was that the business had a knowledge rather than perception. The results of this approach led to
structured and measurable way forward by
lieve that the senior man- product innovation in two niche areas of law; one of which achieved
linking corporate and personal aims through market leadership status within the first year of launch.
agement team achieved the Business Plan exercise of 1996; and the
more than perhaps they means to follow through the actions re-
believed was possible” quired to achieve the stated aims/goals of
Sally Dunscombe
the agreed Plans. During this time we be-
lieve that the senior management team
Former Managing Director
achieved more than perhaps they believed was possible. Greystoke Legal Services Limited
After three years the Group plans were reviewed and updated by Enigma to
acknowledge necessary change from both within the business itself and the
market place in which it operated. The Group's success depended, among other factors, on a group-wide “……...it is unlikely that we
commitment to a 'work hard' ethic required to deliver the sometimes “stretch” targets of the Plans.
would have reached such
This ultimately resulted in the business being sold in 2 phases during 2001 & 2002. heights without the
Our former business is now a significant part of a FTSE quoted company. professionalism and
The commitment of our team was admirable and a proud achievement but it is unlikely that we would enthusiasm of Enigma”
have reached such heights without the professionalism and enthusiasm of Enigma.
Keith Peraux
Former Chief Executive STS (Stapletons Tyre Services Ltd), a member of Itochu
The Hanover Park Group plc Europe plc, is a leading UK wholesaler and retailer of
passenger car tyres, employing around 700 staff. The
challenge the board faced was
to identify the likely direction of
“…..Leslie helped us the industry sector over a
Leslie and his team worked with us for about a year helping us to develop a holistic 5-year period and address
identify areas where we could improve performance. This included strategic plan” where STS stood in that future
interviewing key managers and staff, reviewing systems and scenario.
processes, introducing new
information capture and Leslie Woodcock, Principal of Enigma was engaged to
retrieval methods, etc. “…..the real value we gained work with the board and management team of around 15,
was a change in attitudes to conduct a detailed analysis of the situation, challenges
While the programme was throughout the business” and opportunities, utilising Enigma’s strategic planning
overtly about systems, the approach and methodology. The outcome was that Leslie
real value we gained was a helped us develop a holistic strategic plan which rein-
change in attitudes throughout the business. This is where I feel forced the core strategy of diversification from wholesale
Enigma have the edge over other consultants – combining Leslie’s distribution to retailing through a nationwide network.
experience and knowledge of top level management with a
thorough and efficient approach to the detail. With Leslie’s assistance we gained clear focus on the
strategic issues and we were able to rapidly execute an
We were delighted with the change Enigma were able to introduce, acquisition strategy in fulfilment of our core business
which heralded the beginning of a two year turnaround. objectives.
Richard Mott “With Leslie’s assistance
Richard Green
we gained clear focus on
Chairman Former Chairman
20|20 Limited STS the strategic issues…. ”