Welcome to Tomorrowland:
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Presentation to the Mid-Atlantic MRA on how emerging technologies will change the insights function over the next 10 years.
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Welcome to Tomorrowland:
- 2. • Economic • Technology • Competitors • Clients • Staff skills • Consumers UNDER PRESSURE
- 4. Subhead A LOOK OVER THE HORIZON
- 5. Subhead
- 6. Subhead “THINGS” CONNECTED TO THE INTERNET
- 7. Subhead IT’S REALLY BIG DATA
- 10. 3D PRINTING
- 12. OPEN RATINGS
- 18. THANK YOU! Feel free to contact me if you have any questions or comments: Leonard Murphy Senior Partner, Gen2 Advisors Editor-in-Chief, GreenBook Blog gen2advisors.com P: 770-985-4904 M: 678-232-7691 lmurphy@gen2advisors.com S: lennymurphyrhr T: @lennyism GreenBook Blog | GRIT
Editor's Notes
- Economics: Cheaper, Faster, BetterTechnology: SM, Mobile, Converged Lifestyle, Quantified SelfNew competitors: Consultancies, Data giants, Marketing Agencies, DIY, SMClient demands: Holistic, emotional, ROI, multi-focusHuman Capital: Changing skill setsConsumers: Engagement, Socialization, Fun, Rewards
- Attitudinal – what do you think, what choice would you make, what do you like, what do you not like.Behavioral – what did you do, what would you do, product usage, lifestyle, transactional data such as IRI, loyalty data, CRM dataIntrinsic – values, motivations, emotions, personality traits
- The data is moving through networks. These are just a few of the companies that are able to catch HORIZONTAL information.Network providers – all the data runs through there.Platform providers – the data is structured through there.Access points – the data runs through there.Aggregators and resellers are keen to develop data from these providers.