Outline of the Insight Innovation Platform
 Bridging the gap between brands, emerging technology solutions, marketing  organizations & the insights industry Establ...
Event Sponsors   Trade Orgs   Media   Advisors                    IIS
   50 years as the preeminent publisher of market research    related content   Home of the most trafficked websites in ...
   Rated as The Most Influential    source of information in the global    insights industry   25k bi-weekly newsletter ...
Vendor Knowledge                               Management System                                  (Global Vendor          ...
Sao Paulo, Brazil March 25-26Philadelphia, USA      June   Singapore    October
 Up to 350 Attendees Presentation, workshops, panels, competitions,  and unrivaled networking 60+ Speakers 12 Exhibit ...
„Going Beyond the Conference‟                                  Creating Immersive FuturesIIeX North America               ...
Sponsorship         Free           Speaking           ExhibitionSponsorship Package Selection                             ...
 “Kickstarter” like globally  crowdsourced competition Funnel to identify disruptive innovation Provides visibility, fe...
 IIC virtual event, December 2011: 500+  people voted on 15 submitted ideas Winning company was Decooda, a big  data tex...
PR: Being globally recognized as a supporter of innovation                 and emerging technology   Access: Early engagem...
Sponsorship fee                          SpeakingSponsorship Package Selection                                            ...
   “LinkedIn meets Angie‟s    List” for Insights    Professionals   SaaS Platform designed    for Corporate Insights    ...
Coming Soon: Regional Innovation          Incubators      Stakeholders from      Client, Supplier, Technology, Government,...
Insight Innovation                                Insight       Competition Entrants                            Innovation...
LATAM                                                MENA                                     Regional                    ...
Leonard MurphyExecutive Director & Producerlmurphy@greenbook.org7709854904
The Insight Innovation Platform Overview
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The Insight Innovation Platform Overview

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An overview of the Insight Innovation Global Platform.

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The Insight Innovation Platform Overview

  1. 1. Outline of the Insight Innovation Platform
  2. 2.  Bridging the gap between brands, emerging technology solutions, marketing organizations & the insights industry Establishing a platform for global knowledge sharing & collaboration Supporting global innovation of the insight function Generating ROI for all stakeholders Building long term value
  3. 3. Event Sponsors Trade Orgs Media Advisors IIS
  4. 4.  50 years as the preeminent publisher of market research related content Home of the most trafficked websites in global market research: Over 70k visitors a month Successful track record of partnering to develop and produce virtual and traditional events:  Market Research in the Mobile World North America & Europe 2012, 2011 (300+ attendees)  Technology Driven Market Research 2011 (200+ Attendees)  The Technology Market Research Event 2012 (250+ Attendees)  Insight Innovation Competition 2011 (500+ participants)  NewMR Virtual Festival 2010, 2011, 2012 (500+ participants)
  5. 5.  Rated as The Most Influential source of information in the global insights industry 25k bi-weekly newsletter circulation GreenBook Blog: 36k views a Month Media Partners: Reach over 40k prospects Gen2 List: 125k Social Media Direct Research: 18k A combination of daily, weekly, bi- weekly, and monthly campaigns across all channels to drive brand awareness for the events and all speakers, sponsors & partners
  6. 6. Vendor Knowledge Management System (Global Vendor Knowledge Management) Insight Innovation Insight Innovation Competition Forum (Start-up Funnel) (Social Media Pages) InsightInsight Innovation Innovation Insight Innovation Exchange (Global Group (Regional Content (Funding Entity) Conferences) Library)
  7. 7. Sao Paulo, Brazil March 25-26Philadelphia, USA June Singapore October
  8. 8.  Up to 350 Attendees Presentation, workshops, panels, competitions, and unrivaled networking 60+ Speakers 12 Exhibit Spaces 13 Media Partners Global Presence, Regional Focus
  9. 9. „Going Beyond the Conference‟ Creating Immersive FuturesIIeX North America To enhance the experience of IIE attendees by creating an immersive futuristic space to illustrate the extreme potential of the times by showcasing emerging technologies in a creative and inspiring manner.
  10. 10. Sponsorship Free Speaking ExhibitionSponsorship Package Selection space (table top) fee (USD) passes opportunity1. Premium Sponsor $ 9,900 3 yes yes1. Gold Sponsor $ 7,900 2 yes yes1. Silver Sponsor $ 5,500 2 no yes1. Welcome Coffee & Networking Break $ 3,900 1 no no Sponsor (1 day)1. Networking Lunch Sponsor (1 day) $ 4,500 1 no no1. Brochure and Leaflet Distribution $ 1,900 1 no no1. Name Badge & Bag Sponsor $ 4,200 1 no no1. Title Sponsor SOLD $ 12,000 3 yes yes„* Sponsorship fees do not include applicable taxes. No tax is charged if payment is made directly to GreenBook (in the United States) via wire transfer, check, or credit card.Volume discounts are available for sponsorship of multiple IIeX events: IIeX Sao Paulo + IIeX Philadelphia (June 2013) / IIeX Sao Paulo + IIeX Singapore (Fall 2013) - 10% discount IIeX Sao Paulo + IIeX Philadelphia (June 2013) + IIeX Singapore (Fall 2013) - 15% discount
  11. 11.  “Kickstarter” like globally crowdsourced competition Funnel to identify disruptive innovation Provides visibility, feedback & seed capital to competitors  Connection point for ongoing engagement for investors, clients, and business partners
  12. 12.  IIC virtual event, December 2011: 500+ people voted on 15 submitted ideas Winning company was Decooda, a big data text analytics platform which has gone on to close significant additional investment funding and developed relationships with many F100 companies as a result of their participation Pollbob was acquired by one of the sponsors Insightpool has secured private equity funding Research Through Gaming has emerged as a leader in the Insights gamification space.
  13. 13. PR: Being globally recognized as a supporter of innovation and emerging technology Access: Early engagement with firms offering gamechanging approaches to the insight function for competitive advantagePricing: Participating companies know they will be asked to offer discounts to all sponsor organizationsEquity: We are evauating models to give sponsors an equity stake in the winning companies. The mechanics are “TBD”
  14. 14. Sponsorship fee SpeakingSponsorship Package Selection Free passes Advisory Role (USD) opportunity1. Global Sponsor $ 25,000 5 yes yes1. Premiere Sponsor $ 15,000 3 yes yes1. Gold Sponsor $ 10,000 2 no no1. Silver Sponsor $ 5,000 1 no no„* Sponsorship fees do not include applicable taxes. No tax is charged if payment is made directly to GreenBook (in the United States) via wire transfer, check, or credit card.All Amounts Are Per Event Contributions
  15. 15.  “LinkedIn meets Angie‟s List” for Insights Professionals SaaS Platform designed for Corporate Insights Organizations Search for vendors across multiple categories Share information & Ratings Manage the vendor selection process & engagement process IIeX funnels new vendors into platform In use by multiple large global brands
  16. 16. Coming Soon: Regional Innovation Incubators Stakeholders from Client, Supplier, Technology, Government, VC • Equity Position in firms • Align with regional resources for corporate development Funded by contributing partners • Local Corporations established as franchises
  17. 17. Insight Innovation Insight Competition Entrants Innovation Incubator• Unlimited entrants share their vision • All Competition Entrants are reviewed• Top 5 present at conference by Group• Remainders are in Incubator selection • Those judged with best ideas are pool invited to participate in the Incubator• All are given a free pass to the • Incubator firms give equity note to conference Incubator • Incubator gives strategy guidance • Acts as funnel for investors
  18. 18. LATAM MENA Regional Asia Pac Blogs Europe North AmericaPowered by GreenBook Revenue Share with Global Partners Directory Advertiser Supported Whitepapers Content Videos Repository Presentations Articles Competition Events Marketing Reports Hub Special Offers
  19. 19. Leonard MurphyExecutive Director & Producerlmurphy@greenbook.org7709854904

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