1. EE Franchise Training
April 2015
Objective:
• To attend a 30 minute slot allocated to us in a EE managers meeting with Ryan Rose and
deliver M9 KSP training to Franchise owner and 6 store managers.
• To introduce an incentive that would run for the following 3 weeks across the 6 stores in
the franchise to boost HTC sales in the small stores.
• To give all the managers the opportunity to get hands on the M9.
• To gather opinions and feedback from the staff on M9 and HTC in general.
Our Approach:
• The training session was conducted over 20 minute period, with Ryan talking about one
KSP then me another until we had covered the sound, imaging, design and customisation.
We fielded any questions in the remaining 10 minutes.
• We utilised the extra 5 M9 devices Ryan was holding from a previous event to allow for a
more effective hands-on interactive demonstration.
• I introduced the competition which involved gaining entries into a draw by selling HTC
devices. The top prize was a M8 and the second prize a RE Camera.
The Results:
• Clear, concise and fun training on the M9 delivered to 6 Store Managers and the EE
Franchise owner.
• Overall the session was well received by the staff, with lots of positive feedback
from them on the M9, particularly around the Dolby speakers
• Having the extra devices was useful when delivering the hands-on training as it
made the training more engaging.
• The competition was a success. All the managers fed back results via a WhatsApp
group and I collated the results. Over the 3 weeks 36 HTC sales were made by 17
store staff. 14 of these sales were M9s.
15
2 1
14
3
0
5
10
15
20
510 620 M8 M9 Mini 2
HTC Phones Sold During
Competition
Managers Quotes:
“I thought the team work between you and Ryan was excellent and going back and forth
to tell us facts about the new devices kept us engaged. I thought you were both very
knowledgeable about the products and loved that you had the answers to all the questions
I asked (I asked a lot I know).”
“I loved the positive attitude you and Ryan brought into the room.”
“It was a great, concise presentation and great to have lots of demo handsets around the
table. You guys did a really good job. Thanks for coming! ”