Using Instagram to build your brand involves several key strategies, including creating a high quality feed and engaging grid composition, and interacting consistently with your followers.

1. Lee Esposito
Associates
www.newsangle.com
Public Relations + Media
Outreach
We Get The Word Out
TM
One in a series of insight
presentations via slideshare.net
Using Instagram to build
your brand essence and
engage with customers
Slide 01 of 05

2. Lee Esposito
Associates
www.newsangle.com
Public Relations + Media
Outreach
We Get The Word Out
TM
Introduction
Using Instagram to build your brand
involves several key strategies,
including creating a high quality
feed and engaging grid composition,
and interacting consistently with
your followers.
Slide 02 of 05

3. Lee Esposito
Associates
www.newsangle.com
Public Relations + Media
Outreach
We Get The Word Out
TM
Some key strategies
Interact with your followers — two-
way communication is key.
Create a brand essence — images
connect with the story you’re trying
to convey, but abstract connections
are what stand out.
Slide 03 of 05
>
>

4. Lee Esposito
Associates
www.newsangle.com
Public Relations + Media
Outreach
We Get The Word Out
TM
Read the full article at
https://leeesposito.wordpress.com/
2016/04/14/using-instagram-to-
build-your-brand-essence-and-
engage-with-customers/
Slide 04 of 05

5. Lee Esposito
Associates
www.newsangle.com
Public Relations + Media
Outreach
We Get The Word Out
TM
Lee Esposito Associates
For more than two decades, we’ve
created public relations and media
outreach campaigns that have
helped our clients gain a better
foothold in the marketplace.
http://www.newsangle.com/
Slide 05 of 05

6. Lee Esposito
Associates
www.newsangle.com
Public Relations + Media
Outreach
We Get The Word Out
TM
Lee Esposito Associates
For more than two decades, we’ve
created public relations and media
outreach campaigns that have
helped our clients gain a better
foothold in the marketplace.
http://www.newsangle.com/
Slide 05 of 05