LBGF Concept Paper - Sport for Social Development - June 2014

“Our children are the rock on which our future will be
built, our greatest asset as a nation. They will be the
leaders of our country, the creators of our national
wealth, those who care for and protect our people.”
Nelson Mandela
©Copyright 2013 Lee Bromley Golf. All Rights Reserved. Design and Development by Lee Bromley

Table of Contents
1. Introduction to LBGF
2. LBGF Executive Summary
3. LBGF Mission Statement
4. Objectives of LBGF
5. Keys to Success
6. Situation Analysis
7. Hibiscus Coast Women’s Golf Academy Overview
8. Experience in Setting Up Similar Academies in the
Past 10 Years
9. Expertise with Proven Proof of Professional
Association Membership in the Sport
10. Methodology Used
11. LBGF Project and Marketing Plan
11.1. Organisation Summary
11.2. Marketing Strategy
11.3. Marketing Objectives
11.4 Awareness Campaign
11.5 Marketing & Fund-Raising Plan
12. Management Structure
12.1. Head Office
12.2. Project Management
12.3. Coach and Mentor Development
12.4. Expansion Plan
13. Monitoring and Evaluation Plan
14. Sustainability Plan
15. Corporate Development Process
16. Financial Stability
17. 2013/ 2014 Budget
18. Appendices
EnrichingtheLivesofDisadvantagedChildrenthroughGolf!

1. Introduction to LBGF
LEE BROMLEY GOLF FOUNDATION
Enriching the Lives of Disadvantaged Children through Golf!
Organisation Name: Lee Bromley Golf Foundation
Acronym: LBGF
Contact Address: P.O.Box 930, Howick, 3290, South Africa
Telephone: +27 (0) 72 249 2733
Email: lee@leebromleygolf.co.za
Website: www.leebromleygolf.co.za
LBGF Projects: LBGF Howick GC Project
LBGF Midlands GC Project
LBGF Sobantu Project
LBGF Spumelele Project
LBGF Mevana Project
Directors: Mr Lee Bromley
Mr Mlondi Mlotshwa
Mrs Lee-Anne Bromley
Coaches: Mr Lee Bromley
Mr Morgan Nzuza
Mr Bigboy Hlongwane
Mr Wiseman Bayeni
Mr Mlondi Mlotshwa
Mr Nelson Gande
Facebook Page: Lee Bromley Golf Foundation
https://www.facebook.com/pages/Lee-Bromley-Golf-Foundation
Twitter: @leebromleygolf
https://twitter.com/leebromleygolf
Linked In: Lee Bromley
http://za.linkedin.com/pub/lee-bromley/58/936/a77/
TogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/
You Tube Video Links: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw

2. Executive Summary
The Lee Bromley Golf Foundation (LBGF) is a “Grass Roots” initiative and “First Touch”
program that introduces golf to disadvantaged children from deprived areas, with the purpose of
providing them an opportunity to build character and learn important life skills, such as;
• Integrity
• Self-respect
• Courtesy
• Sportsmanship
• Confidence
• Perseverance
• Patience
• Social Integration
LBGF, a non-profit company (awaiting lodged company registration documents), is the vision of
Founder and Chief Executive Officer, Mr Lee Bromley, a professional golfer since 1994. Bromley
entered into an agreement with Howick Golf Club, KwaZulu-Natal, South Africa, in July 2013 as the
Head Professional Golfer, to offer professional golf services and develop golf. Upon
commencement, Bromley was astounded by the number of children living in poor conditions in
the informal settlement, Shiyabazali, which borders the golf course. After a meeting with the
uMngeni Mayor, the Honourable, Cllr Mbali Myeni, Bromley visited the settlement and presented
an opportunity to the Headman for the children to learn golf at Howick Golf Club. After a few
coaching sessions, Bromley realised that the children were learning more than just golf. A vision
for using golf as a tool to provide the children with the ability to better themselves and learn
important life skills was created. The Howick Golf Club Project soon proved very successful and
LBGF soon realised that the model created can, and should be implemented across KwaZulu-Natal
and beyond.
LBGF is a youth development organisation that uses the Long Term Athlete Development (LTAD)
model, with age appropriate skills activities to assist in the development stages that all individuals
go through, whether they are physical, emotional or social.
More than a golf learning centre, LBGF provides a positive impact on children, their families and
their communities through the great game of golf. It provides the perfect framework for optimal
growth, development and maturation through golf.
Every child is entitled to the opportunity to become the best they can be in their chosen career.
It is our social responsibility to ensure that they are provided with the tools and knowledge
to make their own informed choices. Lee Bromley, Founder of the Lee Bromley Golf Foundation (2013)

3. Mission Statement
4. Objectives of LBGF
LBGF’s main objective is to enrich the lives of disadvantaged children
through golf.
To enrol 2500 (two thousand five hundred) children in the first year of
operations, with the launch of projects throughout KwaZulu-Natal.
Ensure the coaching philosophy and structured levels of progression are
consistently managed and implemented at all LBGF Projects.
Create national and international awareness of the LBGF Projects and the
coaching model.
Implement a corporate development process to align with business partners
that share the same vision and looking to invest in their Corporate Social
Investment.
Raise enough funding to cover Project’s activities and strategic plan. The
primary financial objective is to ensure LBGF can break even, maximise
cash flow and reduce financial risk.
Training coaches, mentors and assistants for each individual project.
Ensure each LBGF Project has a LBGF certified coach, mentor and assistant.
Integrate non-athletic components into LBGF Projects, such as educational
assistance, counselling, medical evaluation and community service.
Engage with Local, Provincial and National Government to identify new project
areas, assistance in creating awareness and the development of corporate
alliances, enabling LBGF to achieve enrolment targets.
All LBGF children will become members of a golf club and affiliated to the
South Africa Golf Association, with official handicaps.
Produce Provincial golfers by the end of the 3rd (third) year
of operation.
Implement a state of the art training academy by the end
of the 5th (fifth) year of operation.
Develop and implement the LBGF specific, Long Term
Athlete Development Model in the first year of
operation.

5. Keys to Success
Expand into new areas within KwaZulu-Natal to provide access to all disadvantaged children
in the province through the implementation of the LBGF strategic plan.
Secure the support of Local, Provincial and National Government, Provincial, National and
International Golf Bodies.
Continue to develop the corporate alliance base and fundraising efforts to ensure financial
stability of the foundation.
Ensure coaching philosophy and methodology is consistently administered in all LBGF
Projects.
Implementation of a sound coaching accreditation program.
Procurement of state of the art coaching and training equipment, technology and
applications.
Utilise the school system to enrol children into the foundation and compliment current
schools sports curriculums.
Creation of partnerships with reputable tertiary education institutions and the set up of
scholarships for LBGF children with elite skills level in academics and/or sport.
6. Situation Analysis
The need for youth golf programs is validated and magnified by information that attributes
long-term value to children in these programs. Numerous studies document the direct value
of children participating in sports. These studies demonstrate that involvement in
development programs, such as LBGF, results in reducing the potential to become involved in
drugs, sex, crime and gang-related behaviours. Furthermore, it gives children the grounding to
build character and learn important life skills. The economic, social and personal value of
investing in the lives of children produces a positive impact on the communities and country.
LBGF provides opportunity that serves as a personal reference for children throughout their
lives. LBGF wants to empower the children to grow up to be successful citizens and leaders in
their community. Offering hope and opportunity for a better future is what drives us.

7. Hibiscus Coast Women’s Golf Academy Overview
The Hibiscus Coast Municipality is establishing a women-focussed golf academy, to identify
young local talent with the intention of elevating such talent, to become key players in the
sport on the local, national and international platforms.
LBGF has the required expertise and coaching model to fulfil the Hibiscus Coast Municipality’s
objectives. In addition, LBGF has created a unique and innovative process to implement its
comprehensive program to coach and nurture beginner golfers through all the golfing stages
to elite professional golfers.
LBGF prescribes to the Long Term Athlete Development (LTAD) Model which uses appropriate
training aims at each stage of an athlete’s physical, cognitive and emotional development.
Producing elite level golfers is a long term process and LBGF has developed its own, effective
model, using LTAD principles and taking into consideration the life and cultural styles, that
makes South Africa, unique unto its own.
In order to utilise the limited seed funding, LBGF will adapt a unique approach of taking golf to
the children rather than taking the children to golf. LBGF will utilise the school system to
recruit students into the program and will conduct training session, initially, using the schools
premises. LBGF has identified age appropriate equipment that enables coaching golf in limited
space, such as school fields and school halls. This will also allow the coaching sessions to
continue, as scheduled, regardless of inclement weather.
The procurement of corporate partners and alliances will ensure LBGF fulfils all its short,
medium and long term goals. The implementation process of the program will be conducted
in meticulous phases, aligned to the short, medium and long term goals of LBGF, as outlined
below;
Phase 5
Practice & Playing Schedule
Regime
Training – Physical and Mental
Competing in Provincial and
National Tournaments
Phase 4
Practicing at Golf Driving
Range
Playing on Golf Course
Training – Physical and
Mental
Competing in Local
Competitions
Phase 3
Coaching at Golf Course Driving Range Playing on the Golf Course
Phase 2
Coaching at School Grounds Golf Course Driving Range
Phase 1
Coaching at School Grounds – Introduction to Golf

LBGF is best suited for the project of setting up the Hibiscus Coast Women’s Golf Academy
due to its superiority over other golf development organisations in South Africa in all aspects
of youth development, including, but not limited to;
• LBGF has reached out to over 150 (one hundred and fifty) children in just 4 (four) months
of operation.
• LBGF has a coaching model that is based on LTAD principles and yet simple enough for
children to understand and quickly grasp the fundamentals of golf.
• LBGF teaches children how to build character and learn important life skills through golf.
• LBGF’s sound financial and operational stability plan will ensure that it achieves
sustainability in a relatively short time.
• LBGF is not only prepared to develop from Grass Roots level, it is also prepared to teach in
the Grass Roots environment – Taking golf to the children, therefore creating a captive
audience and not expecting the children to incur additional costs to get to coaching
sessions.
• LBGF’s program introduces children to golf and assists them through all the different levels
and stages of their golf career, right through to professional / elite level.
8. Experience in Setting Up Similar Academies in the Past 10 Years
LBGF is the only organisation in the bidding process that has the necessary expertise and
commitment to creating an efficient and cost effective model, that will ensure the
development of golfers from “Grass Roots” and “First Touch” level, through to elite /
professional level. LBGF believes it is the only “genuine” grass roots golf development program
in South Africa and has proven success in reaching out to over 150 (one hundred and fifty)
children in just over 4 (four) months.
In addition, LBGF does not believe any other golf development organisation or bidders in this
tender process are prepared to initiate this project at grass root level in the disadvantaged
areas of the Hibiscus Coast which entails vast travelling and possible language barriers.
LBGF has vast experience and is currently operating in all these areas, with great success.
LBGF has set up and currently manages 3 (three) golf development projects in KwaZulu-Natal,
namely;
• LBGF Howick GC Project (Pilot Project) - Howick, KwaZulu-Natal
• LBGF Midlands GC Project - Pietermaritzburg, KwaZulu-Natal
• LBGF Sobantu Project - Pietermaritzburg, KwaZulu-Natal

LBGF is currently setting up 2 (two) more projects in the KwaZulu-Natal Midlands under the
guidance and assistance of the uMngeni Mayor, Honourable Cllr Mbali Myeni and the
uMngeni Municipality;
• LBGF Mevana Project
• LBGF Spumelele Project
Both these projects will be launched in 2013 and the projected number of children under the
LBGF banner is expected to surpass 250 (two hundred and fifty), after the successful launch of
these projects.
The LBGF Howick GC Project is the pilot and first project under the LBGF Portfolio. Launched
on Sunday 7 July 2013 after LBGF’s Founder, Mr Lee Bromley and his friend, Mr Mlondi
Mlotshwa invited children from the Shiyabazali Informal Settlement to attend free golf lessons
at Howick Golf Club. Please see attached newspaper article (Appendix 1).
The children of the LBGF Howick GC Project had never held a golf club before attending the
first session. There was also the language barrier to contend with. It was therefore, vital to
create a coaching model for beginner golfers which was easily translated into isiZulu.
The “Steps” coaching model was created and as soon as the children mastered the 10 (ten)
step process, the fundamentals were instilled and hitting a golf ball became a very easy task.
In a very short period of time, within the very first session, all the children were able to
consistently strike the golf ball. This, combined with enjoyable extra-curricular games made
the introductory experience, to golf, a memorable and enjoyable for all the participating
children.
The Howick GC Project soon became the highlight of the children’s week and at the request of
the children, coaching sessions were increased from 2 (two) hours on a Sunday to 3 (three)
hours on a Sunday and 2 (two) hours on a Tuesday. LBGF Directors, Mlondi Mlotshwa and Lee
Bromley soon realised that the children were learning more than just golf. The children were
learning valuable character building qualities and important life skills. It was decided to
combine life skills with the intended golf skills. The LBGF coaching model was created and
implemented.
In less than 2 (two) months, the children of the LBGF Howick Project, became very proficient
in the steps (fundamentals), with the majority of the children showing very good golf skills.
The children, again, requested an additional session and sessions are now held 3 (three) times
a week;
Sundays 09:00 – 12:00 (3 Hours)
Tuesdays 15:30 – 17:30 (2 Hours)
Thursdays 15:30 – 17:30 (2 Hours)

The LBGF Midlands GC Project was launched on Saturday, 5 October 2013 after Midlands Golf
Club approached LBGF to set up and implement a replica of the LBGF Howick GC Project at
Eddels Driving Range, in Pietermaritzburg. The implementation process was smooth and
efficient, due to the tried and tested model created at LBGF Howick GC Project, proving that
the LBGF model can be successfully implemented throughout KwaZulu-Natal and beyond.
LBGF’s expertise and experience in creating a suitable coaching model and successfully
launching a second project created a influx of interest in the program. Radio stations,
newspapers and golf governing bodies requested interviews and meetings to find out more
information on LBGF. In just 3 (three) months, LBGF had over 100 (one hundred) registered
children in its program; more than any other golf development program in South Africa had
previously achieved.
LBGF was contacted about the possibility of launching a third project, based on the successes
of the LBGF Howick GC Project and LBGF Midlands GC Project. The LBGF Sobantu Project was
launched on Thursday 14 November 2013 and is currently in the initial “Active Start” phase.
The LBGF Sobantu Project is third project in the LBGF portfolio and clearly defines LBGF as the
market leader and most successful golf development organisation in South Africa, with the
enrolment of over 150 (one hundred and fifty) children in 4 (four) months.
With the launch of the LBGF Sobantu Project, the LBGF Coach Development Program was also
launched to ensure that each project under the LBGF banner will carry out consistent
coaching ethics, techniques and LTAD principles, according to the LBGF Coaching Model.
The launch of the LBGF Mevana Project and LBGF Spumelele Project will ensure LBGF has over
250 children enrolled in the program by the end of 2013, more than any other provincial golf
development agency in the past 14 (fourteen) years. After a comprehensive SWOT analysis of
several golf organisations and golf development organisations, including those who may be
potential bid competitors, LBGF has realised that it has the necessary drive, expertise,
commitment and coaching model to produce South Africa’s next generation of golfing stars.
The Hibiscus Coast Women’s Golf Academy will benefit greatly from being part of the LBGF
and, in turn, LBGF is certainly the best suited organisation to initiate and launch the Hibiscus
Coast Women’s Golf Academy, in partnership with the Hibiscus Coast Municipality.
This partnership will not only ensure the Hibiscus Coast Women’s Golf Academy is successful
in achieving its objectives, but it will also provide the opportunity for future projects,
corporate alliance developments and instrumental in changing the lives of disadvantaged
children. The synergy between Hibiscus Coast Municipality’s objectives of unearthing young
talent to become top players and LBGF’s coaching model, and the implementation of LBGF’s
coaching model throughout KwaZulu-Natal, provides the perfect platform to create a unique
and successful breeding ground for future generations.

9. Expertise with Proven Proof of Professional Association Membership in the Sport
LBGF is headed up by its Founder, Lee Bromley who has a wealth of experience in all levels of
golf;
Junior Golf – National and International Level
Amateur Golf – Local, Regional and International Level
Professional Golf – Local, Regional, International Tour Level
Lee Bromley was introduced at a very early age in 1978 and has been actively been involved in
playing, coaching, mentoring and development at all levels of the sport since then.
Please see Lee Bromley’s Professional Golf Curriculum Vitae (Appendix 2) which clearly
outlines his wealth of knowledge and proven expertise, including;
President of the Zimbabwe Professional Golfers Association (ZPGA) which manages
professional golf and the interests of professional golfers; men, ladies and seniors, in
Zimbabwe. ZPGA is responsible for all aspects of Professional Golf in Zimbabwe,
including hosting the Zimbabwe Open, International Golf Tours and Associations, World
Cup of Golf and strengthening affiliation with the Sunshine Tour (South Africa).
Vice President of the ZPGA in 2000.
Executive Committee member (Head of Development) of the ZPGA in 1998 and 1999.
Zimbabwe Open Committee 2000 and 2001.
Tournament Director and Host of the Econet Island Hospice Invitational 2001 –
Professional golf tournament with local and international players.
Tournament Director and Host of the SAA Charity Classic 2006 – Professional golf
tournament with local and international players.
Successfully held the position of Tournament Director for various Pro-Am events with
touring Cricket sides such as England, South Africa, West Indies and India.
Hosting and co-ordinating several Charity events and celebrity guests.
Outstanding Junior and Amateur Golf Career.
Qualified as a professional Golfer in 1994.
Course Record Holder at Kwekwe Golf Club (65) at age 17 and The Brooke Golf & Country
Club (63).
Caddied on the European Tour 2004 – 2005.
Lee Bromley also possesses vast business expertise and experience in all facets of business, as
shown in his Curriculum Vitae (Appendix 3).

Lee Bromley and LBGF have affiliations with local and national golfing associations which can
be found, as follows;
The uMngeni Mayor, the Honourable Cllr Mbali Myeni has pledged the support of the
uMngeni Municipality and will be providing a letter of support to this effect. The Lee Bromley
Golf Academy has affiliate partners, through its partnership with Future Golfers, namely;
SuperSport Let’s Play
Ahead Tour
Spur Steak Ranches
The Pro Shop
US Kids Golf
Lee Bromley is also a member of the Zambezi Professional Golf Tour (Zimbabwe) and the IGT
Pro Tour (South Africa).
Affiliations with Local, Provincial and National Government will also strengthen LBGF’s
network in the private, public and corporate sector, allowing LBGF to further its golf
development reach.
10. Methodology Used
The Hibiscus Coast Municipality Women’s Golf Academy will be launched as a LBGF Project in
partnership with the Hibiscus Coast Municipality. As such, the methodology used will be the
same as any project launched under the LBGF Banner. The LBGF LTAD coaching model will be
implemented from the first session and progress will be made, monitored and evaluated, as it
would for any LBGF Project.
Organisation Name Appendix Reference
Zimbabwe Professional Golfers Association Appendix 4
Professional Golfers Association of South Africa Appendix 5
South Africa Golf Association, KwaZulu-Natal Golf Union Appendix 6
KwaZulu-Natal Ladies Golf Association Appendix 7
Midlands Golf Club Appendix 8
Howick Golf Club Appendix 9

LBGF LTAD Coaching Model
The Active Start and FUNdamentals phases are designed to build physical and movement skill
development and general foundation, leading to typical initiation of golf specific entry
programs. The next three phases (Learn to Play, Train to Play and Learn to Compete), focus on
the sport specific aspects of golf and initiate the importance of competition play. The Train to
Compete phase focuses on the high performance expectations, attention to detail and
comprehensive evaluation / review process. The following phases (Train to Excel and Excel)
focus on the process of ascent to the highest level of competitive play.

LBGF Coaching Plan – Hibiscus Coast Women’s Golf Academy
LBGF will utilise its comprehensive and meticulous coaching model to ensure all enrolled
students are given the best possible opportunity to excel in golf and in life.
The implementation of LBGF’s coaching plan for the Hibiscus Coast Women’s Golf Academy
does not require a highly technical golf coaching facility or the use of private golf facilities. It
will focus on getting as many girls into the program as possible, using the current school
infrastructure and providing a “fun” introduction to golf, in the children’s environment.
Agreements with private golf facilities will be negotiated and entered into, for future use, as
and when the girls have progressed to the required level of competence. A state of the art,
High Performance Golf Centre for the Hibiscus Coast Women’s Academy will be a medium to
long term goal and will form part of LBGF’s “Corporate Alignment Process.”
LBGF’s coaching plan is simple, but highly productive and certainly cost effective;
LBGF Coaching Curriculum Timeline:
Curriculum based on LBGF 5 Level Golf Specific LTAD Coaching Model
(Fundamental Movement Skills + Fundamental Sports Skills = Physical Literacy Level)
Individual assessments at each level
Phase 6:
Year 6 –
10
•Train to Excel
Phase 5:
Year 2 -
5
•Train to
Compete
Phase 4:
13 – 24
Months
• Train to Play &
Learn to
Compete
Phase 3:
7 – 12
Months
•Learn to Play
Phase 2:
4 – 6
Months
•Active Start &
FUNdamentals
with Level 1
Assessment
Phase 1:
1 – 3
Months
•Active Start &
FUNdamentals

LBGF Coaching Process:
Month 1 – 3 : Active Start / FUNdamentals
Coaching Sessions conducted at school premises on sports field or in school hall.
Objectives: Fundamental Movement Skills & Steps Fundamentals.
Coaching Session: one x 2 hour session per school per week.
Month 4 -6: Active Start / FUNdamentals
Coaching Sessions shared between school premises and golf course driving range.
Objectives: Fundamental Movement Skills & Steps Fundamentals.
Coaching Session: Two x 2 hour session per school per week.
Children allocated groups according to Level 1 Assessment
Month 7 - 12 : Learning to Play
Coaching Sessions and “Play it Forward” golf rounds at golf club facilities.
Objectives: Fundamental Sports Skills, Rules and Etiquette. Official Handicap &
Affiliation to KZNLGA. Level 2 & 3 Completion.
Coaching Sessions: one x 2 hour session and one x 9 Holes per week.
Month 13 – 24 : Training to Play / Learning to Compete
Coaching Sessions and golf rounds at golf club facilities.
Objectives: Competitive Training and local monthly competitions (18 Holes). Academy Level
Commences.
Coaching Session: two x 2 hour sessions, Individual practice session, one x 18 hole rounds per week.
Competition play (local) one per month.
Year 2 – 5 : Training to Compete
Coaching Sessions and golf rounds at golf club facilities. Biomechanics, Bio Kinetics and Gym Work.
Objectives: Competitive training, local, provincial and national tournaments.
Academy Level completion
Coaching Sessions: three x 2 hour sessions, Individual practice session, two x 18 hole rounds per week.
Tournament play as per set tournament schedule.
Year 6 – 10 : Training to Excel
Coaching Sessions and golf rounds at golf club facilities. Biomechanics, Bio Kinetics and Gym Work.
Objectives: Competitive Training , local , provincial and national tournaments, diet, nutrition,
biomechanics, bio kinetics and gym regime. Elite Level Commences.
Coaching Session: three x 2 hour sessions, Individual practice session, two x 18 hole rounds per week.
Tournament play as per set tournament schedule.

11. LBGF Project and Marketing Plan
11.1. Organisation Summary
LBGF is a non-profit, youth development program serving children from the age of 3
years old, in the KwaZulu-Natal Province of South Africa. The focus of the program is to
promote healthy development in children, by providing them with the opportunity to
build character and learn important life skills through golf.
LBGF is currently based at Howick Golf Club in the KwaZulu-Natal Midlands, South Africa
where the pilot project and coaching model was created and implemented. LBGF has
successfully implemented the coaching model in 3 (three) projects;
LBGF Howick GC Project
LBGF Midlands GC Project
LBGF Sobantu Project
11.2. Marketing Strategy
LBGF strives to be the premier “Grass Roots” initiative and “First Touch” program for
children in South Africa. The marketing strategy serves to successfully communicate the
unique value LBGF offers children and corporate partners. This strategy reflects the focus
of the benefits to, not only the children, but the communities in which these children
live. The marketing strategy will continue to identify the needs of the market and
communicate with this audience in the most effective and positive manner.
Continuous efforts will be made to understand how LBGF can maintain the quality and
integrity of our program within the financial resources provided by the community of
donors and supporters. The LBGF “Brand” will become globally synonymous with youth
development and enriching the lives of future generations.
The growth strategy is based on continued attention to the quality of the experiences
and opportunities for the children, in conjunction with identifying opportunities to
expand the participation of programs through KwaZulu-Natal and beyond.

11.3. Marketing Objectives
The objective is to enrich the lives of as many disadvantaged children as possible in a
positive and supportive manner. A positive, constructive and meaningful manner is the
sought-after result of the LBGF experience. This experience will assist children to better
understand the necessary skills that life demands and empower them to realise the
choices and attached commitment, available to them.
LBGF marketing objectives serve common purposes;
Enrich the lives of 2500 (two thousand five hundred) children in
KwaZulu-Natal by 31 August 2014 and enable their parent/guardian to
appreciate the value of the LBGF experience for their child.
Create awareness for LBGF on a national and international platform, allowing
corporate partners to enjoy numerous and unique benefits for their
corporate social investment.
Fund raising efforts to acquire the financial resources to meet the objectives
and ensure expansion of the projects reach.
Create strategic alliances within Government to provide the appropriate
platform to ensure LBGF becomes the premier and preferred youth
development organisation.
Promote the coach training accreditation program and attract individuals to
become coaches, mentors and assistants at one of the LBGF projects.
Education of all sectors of the community and promote LBGF’s strategy
pyramid.
Opportunity
to excel
in sports & Life
A broad variety of experiences to Self
Develop, Build Character and learn
important Life Skills
A wholesome, positive, safe and value-orientated
atmosphere where children learn LBGF core values
Equal opportunity to participate, regardless of skill level

11.4. Awareness Campaign and Marketing Plan
LBGF has already embarked on an extensive, strategic awareness campaign through
social media and promotion of the Howick GC Project and Midlands GC Project. Video
presentations of coaching sessions and regular interactive online presence is at the
forefront of the campaign. LBGF has also conducted radio interviews and has featured
in prominent newspapers.
LBGF’s social media and online presences, currently includes;
Twitter: https://twitter.com/leebromleygolf
Linked In: http://za.linkedin.com/pub/lee-bromley/58/936/a77/
Facebook: https://www.facebook.com/pages/Lee-Bromley-Golf-Foundation
You Tube: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw
TogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/
11.5. MARKETING AND FUND-RAISING PLAN:
The LBGF Marketing and Fund-Raising Plan includes fundamental elements that will
ensure LBGF is constantly planning, sourcing required funding and creating awareness.
These elements include;
Creating and constantly networking, allowing LBGF to keep informed about what is
going on within the corporate social investment sector and developing connections.
Ultimately, LBGF will form a partnership with a consultant or organisation who will
take on scouting and tracking opportunities that may be available to LBGF.
Create associations and partnerships with other like-minded non-profit organisations.
Ensuring LBGF is appropriately positioned to secure, or at least apply for funding and
assistance.
Build relationships with Local, Provincial and National Government.
Diversifying funding to ensure LBGF is not completely dependent on one form of
support.
Stick to the mission with consistency and create a local base of support.
Develop a plan for financial sustainability which is intricately linked with the idea of
institutionalising LBGF and its program as a whole.

12. Management Structure
LBGF is administered and co-ordinated from the Head Office by Chief Executive Officer,
Mr Lee Bromley with the support of a small dedicated team. Each project will be responsible
for the implementation and management of the LBGF operations model and must meet
clearly defined time-based targets.
12.1. Head Office
The Board of Directors is currently made up of 3 (three) Directors:
Mr Lee John Bromley
Mr Mlondi Mlotshwa
Mrs Lee-Anne Bromley
Upon securing a “Presenting / Title Corporate Partner”, the corporate involved will be
invited to have a representative on the Board of Directors. Furthermore, a Government
Representative will be invited to also sit on the Board of Directors, ensuring all
concerned parties interests are represented and the appropriate governance of LBGF.
In order to create and maintain transparency and legitimacy in the operations of LBGF,
various consultants / affiliates will be appointed to take care of important aspects of the
foundation. LBGF will outsource the following;
LBGF Head Office Hierachy
Board of Directors
Administrator /
Personal Assistant
Fundraiser &
Marketing Manager
Book Keeper
Chief
Executive Officer

12.2. Project Management
While all the projects will be co-ordinated from Head Office, each project will
implement the LBGF coaching curriculum independently, according to the progress of
the children, but with time-based targets. Each project will have the following minimum
structure;
The Head Coach of each project is responsible for the operations of the project and will
be required to report weekly to Head Office. The Head Coach will be supported by a
Mentor and Assistant Coach, who in turn will be responsible for training an apprentice,
who is either a volunteer or an aspiring coach.
The Head Coach will be accredited as a
Level 3 LBGF Coach, being an individual who has completed the first 3 levels of LBGF
coaching curriculum.
The Mentor will be accredited to Level 1 LBGF coaching and will
have the added responsibility of the welfare of the children both at home and at school.
The mentor will have to submit individual reports for each child in the project on a
monthly basis.
The assistant coach will be an accredited Level 1 LBGF coach and will
assist the Head Coach with sessions and the LBGF coaching curriculum. The assistant
coach will also act as a translator for effective communication between the Head Coach
and the children.
Head Coach
Level 3 Coach Minimum
Apprentice
Mentor & Assistant Coach
Level 1 Coach
Assistant Coach
Level 1 Coach

12.3. Coach and Mentor Development
All project employees will be required to complete the LBGF Coaching and Mentoring
Accreditation Process.
Each coaching level is based on the progressive levels that
children will reach as they benefit from the LBGF experience. Each level is more
advanced and requires coaches to evolve with the children in their project. The
curriculum in each level, not only covers the golf coaching aspect, but also requires the
coach to be just as competent in the life aspect, including the emotional and mental
stage a child may be experiencing.
LBGF expects the coaches to consistently deliver LBGF’s coaching philosophy and, as
the children are expected to grasp the opportunity to be the best they can be, LBGF
expects coaches to also want to progress through all the levels of coaching accreditation
to become the best coach they can be.
From the volunteer or apprentice stage, an individual should share the vision of LBGF
and want to progress through all the levels and want to manage their own project.
Thereafter, the individual is expected to want to progress with the children in their
project and become an Elite Coach to take the children to the highest possible level of
golf and life skills growth.

12.4. Expansion Plan
LBGF’s vision has no boundaries and plans to launch as many projects as resources will
allow. The current expansion is based on the ability to recruit and accredit as many
coaches, mentors and assistants, as possible, in the shortest period of time. This will
provide LBGF with a workable implementation and expansion model.
Each LBGF Project will be launched under the guidance and direct instruction of the
Chief Executive Officer and Founder, Mr Lee Bromley. Initially, a project will conduct
sessions once a week with all children being coached in the “Active Start” level and
potential coaches will be given practical training before completing accreditation exams.
LBGF plans to expand throughout KwaZulu-Natal with the launch of twenty five new
projects in the first year of operation, ending 31 August 2014. The simple process in
Project Identification will ensure LBGF reaches this target;
• All Children are entitled to the opportunity to become the best they can be in their
chosen career. It is our social responsibility to ensure that they are provided with the
tools and knowledge to make their own informed choices.
Lee Bromley, Founder LBGF (2013)

LBGF has designed a simple but effective expansion process;
1. LBGF will engage with Municipalities and Local Government Youth Development Officials
to present the LBGF model and obtain the endorsement of the Municipality to set up a
LBGF Project.
2. Disadvantaged schools and communities will be identified and a meeting with the school
principal or community head will be set up.
3. A presentation of LBGF to the school principal and/or community head. A date and time
will be confirmed for the demonstration of LBGF to the disadvantaged children, to attract
them to participate in the project.
4. A demonstration is held at the school or in the community.
5. Registration for the LBGF Project is completed and a launch date and schedule is set for the
local LBGF Project.
Given the number of municipalities in the KwaZulu-Natal Province, LBGF expects to cover the 12
district municipal areas within a 5 (five) year period, dependent on LBGF’s
resources and fund raising efforts. In order to achieve this, LBGF has to ensure that each step in
the process is continuously maintained in conjunction with the Coach Development Program.
Launch Project with Day and
Time set for sessions
Conduct Demo at School or in
Community to recruit
Children
Presentation to School
Principal or Community Head.
Set Date and Time for Demo
Identification of
Disadvantaged Schools and
Communities
Meeting with Municipality
and Local Government Youth
Development Officials

13. Monitoring and Evaluation Plan
LBGF’s monitoring and evaluation plan will enable the organisation to learn
about its activities and results, as well as, support internal planning and
development. Monitoring and evaluation is extremely important in the
accountability of LBGF to its stakeholders, partners and corporate social
investors.
The four stages of monitoring and evaluation – planning, monitoring, evaluation, using the
findings – are represented as a continuous cycle. These stages will assist LBGF to:
 Specify program objectives in measurable terms
 Identify key indicators of success
 Outline data collection and analysis activities
 Develop a timeline to monitor the success of the program on an ongoing basis.
Planning
LBGF will continue to find and improve upon more efficient means of launching projects to
ensure that the maximum number of disadvantaged children are given the opportunity to
enrol in a project close to them. Planning will always be an important tool in developing each
LBGF Project in terms of equipment, coaching programs, community and governmental
involvement, to ensure that the highest level of professionalism, efficiency, proficiency,
mentorship and growth is achieved at all times.
Monitoring
Each LBGF project is required to submit standardised monthly reports directly to Chief
Executive Officer and Founder, Lee Bromley. The use of email and internet connectivity will
ensure this process is expedited in a timely and efficient manner. The continuous monitoring
of the children’s progress at each project and in comparison to all other projects will ensure
that complete project model is as efficient and effective as it can be. From a financial
standpoint, LBGF will meticulously monitor each project’s financials and find more effective
financial means of achieving objectives.
Evaluation
LBGF management have a mandate to continuously improve the service offering to the
children, stakeholders, government, corporate social investors and the team at LBGF. It is vital
that LBGF continues to evolve with the latest management, financial, training, sports science,
long term athlete development trends to ensure constant improvement in productivity. The
evaluation of reports and statistics from each project will play a vital role in the process.
Use the Findings
The Monitoring and Evaluation of the monthly data received from each project will be used to
enhance the program as a whole. Furthermore, individual needs for each project may vary in
certain aspects of the program, which can be implemented from the findings.
Planning
Monitoring
Evaluation
Use the
Findings

14. Sustainability Plan
LBGF’s innovative and strategic sustainability plan will ensure that innovative and efficient
measurable elements are implemented , to produce the longevity and success of the
organisation. The 7 (seven) key elements of the sustainability plan are:
Organisational Identity
LBGF has distinguished and will market its organisational identity and brand. The
organisation’s identity is made up of its vision, mission, and values. It tells the “story” of the
LBGF and why it exists. LBGF will by identified with its leadership. Branding is the
organization’s look. LBGF will become identifiable to the public through its logo and the look
of its publications and other communications.
A Long-Range Strategic Plan
The LBGF strategic plan speaks to the mission, vision, goals and niche of the organisation.
LBGF uses this strategic plan to create an annual operational plan. The strategic plan includes
the following steps:
 An assessment of the external environment : What are the trends in the field? What are the
opportunities and threats for LBGF and its work? How LBGF can situate itself to take
advantage of the opportunities and avoid the threats? How LBGF can be poised to respond
to/benefit from trends in the field?
 An assessment of the internal environment to analyse the strengths and weaknesses of LBGF,
including staffing, budget, morale, management, perception of LBGF from colleagues and
funders and any other issues that may affect LBGF’s ability to take advantage of the
opportunities or ward off the threats in the environment.
 The revisiting of the organization’s mission, vision and niche to assess whether they are still
relevant.
 The creation of long- term goals. LBGF goals are far-reaching but attainable, and will help
LBGF move towards fulfilling its mission in accordance with its values and vision.
 The development of quantifiable, time-lined objectives to reach each goal.
 The creation of benchmarks to measure progress toward accomplishing an objective.
Organisational Identity &
Brand
•Vision, Mission, Values,
Branding, Messaging, Strong
Leadership
Financial & Systems
Administration
•Budget, Cash Flow Analysis,
Audit, SARS Reporting
Long-Range Strategic
Plan
•Goals, Objectives, Benchmarks
Long-Range Fund Raising
Plan
•Needs and Resources
Assessment, Donor
Culitvation, Grant Writing,
Corporate Social Investment
Annual Operational Plan
•Objectives, Activities and
Timelines, Staffing, Program
Needs, Committed Resources
Board Development Plan
•Needs Assessment, Evaluation
Recruitment, Orientation
Maintenance/Team Building
Staff Development &
Organisational Culture
•Needs Assessment, Evaluation
and Review, Training, Team
Building

Annual Operational Plan
The annual operational plan identifies the work LBGF will undertake in the coming year,
including objectives, activities and timelines. It is intimately tied to the strategic plan in that
any activity LBGF will undertake in the year ahead will move LBGF towards meeting its goals
and objectives identified in the strategic plan. An annual operational plan is created for each
project and combined in an overall organisational operational plan. This organisational plan is
used to create LBGF’s budget and funding proposals.
Financial & Systems Administration Plan
The annual financial plan is LBGF’s fiscal plan of action. It includes the LBGF budget as well the
conduct of a number of processes to monitor the financial health and well-being of LBGF.
The Annual Budget
LBGF will be a financial sustainable organisation by spending more than 75% (seventy five
percent) of its revenue on program activities and less than 25% (twenty five percent) on
administration. Management will identify sources of revenue to meet the budgetary needs.
The funding gap (the amount needed to fully fund the operational budget) drives the fund-
raising plan.
The Cash Flow Analysis
It is essential to know if the funds will come into LBGF in a timely manner to pay the bills and
to meet the payroll as it comes due. It identifies what funds are expected to come in each
month and measure that by the anticipated expenditures for each month. The analysis
anticipates the cash flow for a year and will be updated every month to reflect at least a year
from that time point, and will be used to identify if a cash flow shortage will arise and when.
Only through this process will management be able to anticipate a cash flow problem and
take steps to fix it in time.
Annual Audit
The annual audit is an important part of the annual financial plan and will be conducted by an
independent certified public accountant (CPA). Every audit will help identify and repair any
important record-keeping errors and can help build confidence among funders of LBGF’s
financial health.
SARS Reporting
All charitable, non-profit organizations have to file certain forms with the South African
Revenue Service. The annual financial plan will ensure that this is completed in an efficient
and timely manner.
Long-Range Fund-Raising Plan
LBGF needs a long-range fund-raising plan to maintain its sustainability. The long-range fund-
raising plan helps the staff and the board to ensure that the organization will have the funding
necessary to conduct its annual operational plan and to fulfil its long-range strategic plan.
The long-range fund-raising plan includes steps to identify the funding needs of the LBGF,
through the creation of the annual budget and the growth trajectory of LBGF. LBGF will
identify and cultivate potential donors, apply/ask for funding (write grants and/or solicit
individual donors) and report LBGF’s accomplishments on an on-going basis.

Annual Board Development Plan
To ensure LBGF is a strong and sustainable organisation, it has a Board of Directors that is
engaged in LBGF’s strategic vision and whose members are willing to help LBGF meet its
programmatic and fund-raising goals. The annual board development plan will help LBGF keep
its current board members engaged while cultivating new board members to fit the ever-
changing needs of LBGF.
Staff Development and Organisational Culture
LBGF’s staff are competent and well respected in the field. Staff development is an on-going
process of investing in the individuals that make up LBGF, ensuring that each individual has
the confidence and skills necessary to excel at his/her work. Staff development also means
building an LBGF culture that values each staff member and creates cohesion and a feeling of
team among staff members. LBGF invests in its employees, rewards initiative and
competence, and provides transparency and flexibility. The staff development program
includes the conduct of a needs assessment, an annual employee evaluation and review, staff
training, and team- building.
15. Corporate Development Process
LBGF is currently undergoing a corporate development process which will see it align with
partners who are looking to enjoy numerous benefits for their corporate social investment
while assisting LBGF in its quest.
LBGF has created a unique offering to the corporate sector and will continue to source and
customise mutually beneficial partnerships within this sector, in its quest to fulfil its goals and
objectives.
Corporate Partners are provided excellent marketing and creative leverage. It is also an
exciting opportunity to align their organisation with a genuine “grass roots” youth
development program that enriches the lives of the next generation.
Every tier of the corporate partner offering can be customised to suit the specific needs of a
corporate organisation in the following aspects;
CORPORATE PARTNER BENEFITS:
Licence and Endorsements
Licence to use LBGF and LBGA logo(s), images and/or trademark(s)
for sponsor’s promotion, advertising, or other leverage activities.
Merchandising rights (the right to create co-branded merchandise to sell).
Product Endorsement – LBGF and LBGA will endorse sponsor and its products.
Online
Provision of content for sponsor social media activities and website.
Appropriate promotion of sponsor through Lee Bromley Golf website and
social media activities.
Ability for sponsor to add value to LBGF fans/friends via LBGF-controlled
social media.
“Signage” and links to sponsor website on Lee Bromley Golf website.
Endorsement – LBGF and LBGA will endorse sponsor and its products.
Appropriate promotion through events created and managed by LBGF, such as LBGF Golf
Classic, and the online activities thereof.
Advertising space allocated on the Lee Bromley Golf website www.leebromleygolf.co.za

Venue / On-site
Name recognition and prominent advertising space at all the LBGF Projects.
Social media activities on-site (live Twitter feeds, You-tube, Ubersense, etc).
Demonstration / Display opportunities.
Merchandising (selling dual-branded products).
Signage
Venue signage.
Inclusion in on-site event signage.
Name recognition on promotional banners / posters, marketing material, mail blasts,
stationery and correspondence.
Name recognition on all public relations material.
Vehicle Signage.
Name recognition on LBGF and LBGA uniforms and equipment.
Database Marketing
Unlimited access to event-generated database(s) for direct marketing.
Opportunity to provide inserts in LBGF and LBGA mailings and newsletters.
Opportunity to run database(s)-generating activities on-site.
Employees / Shareholders
Participation in events by employees or shareholders.
Access to discounts, merchandise and other sponsorship-oriented perks.
Creation of an event, day or program specifically for employees
A corporate golf clinic at LBGA.
Public Relations
Inclusion in all press releases and other media activities.
Inclusion in sponsor-related and media activities.
Public Relations campaign designed for sponsor’s market (consumer or trade).
Featured article in LBGF Newsletter.

Ancillary or Supporting Events
Invitations to ancillary parties, receptions, shows, launches etc.
Signage, sampling and other benefits at ancillary parties, receptions, shows, launches etc.
Advertising and media opportunities at ancillary parties, receptions, shows, launches etc.
Opportunity for sponsor to address audience at ancillary functions.
Opportunity for sponsor to provide prizes for media or event promotions.
Other Promotional Opportunities
Custom-design of a new event, program, award or other activity that meets the sponsor’s
specific needs.
Securing and administration of entertainment, celebrity appearances, costumed character,
etc, to appear on sponsor’s behalf.
Provision by sponsor of spokesperson / people, celebrity appearances, costumed character
for event.
Couponing / advertising on invitations.
Opportunity to provide prizes for media or event promotions.
Media Profile
Inclusion in all print, outdoor and/or broadcast advertising (logo or name).
Inclusion on event promotional pieces (posters, flyers, brochures, apparel etc-logo or name).
Event-driven outdoor advertising.
Advertising space in event programs (Printed and Digital), catalogues and online articles.
Pass-through Rights
Right for sponsor to on-sell sponsorship benefits to another organisation, pending LBGF
approval.
Right for retailer sponsor to on-sell sponsorship benefits to vendors in specific product
categories.
Contra
Opportunity for sponsor to provide equipment, services, technology, expertise or personnel
useful to the success of LBGF in trade for part of the sponsorship investment.
Opportunity for sponsor to provide media value, in-store/in-house promotion in trade for part
of the sponsorship investment.
Opportunity for sponsor to provide access to discounted media, travel, printing, or other
products or services for part of the sponsorship investment.
Cause Tie-in
Opportunity to involve sponsor’s preferred charitable organisation or cause.
Donation of a percentage of funds raised at the LBGF Golf Classic, to charity annually.
Contracts
Discounts for multi-year contracts.
Right of first refusal for renewal at conclusion of the contract.
Customised payment schedules.

CORPORATE PARTNER TIERED OPPORTUNITIES:
PRESENTING PARTNER / PATRON
Principal sponsor of LBGF and generally valued at over R250 000.00 (two hundred and fifty
thousand South African rand) per annum in cash and/or contra. As a Premium Partner, the
organisation is assured of the highest level of visibility in all of the LBGF’s operational and
marketing activities.
OFFICIAL / AFFILIATE PARTNER
Major partners using the partnership opportunity to achieve a wide range of marketing and
business objectives. Generally falling in the range of R 150 000.00 (one hundred and fifty
thousand South African rand) – R 200 000.00 (two hundred thousand South African rand) per
annum in cash and/or contra.
SUPPORTING PARTNER
Lower level of partnership whereby companies usually use the sponsorship for community
development and to achieve a more limited number of marketing and business objectives,
Generally valued at between R 50 000.00 (fifty thousand South African rand) - R 99 000.00
(ninety nine thousand South African Rand) per annum in cash and/or contra.
ASSOCIATE PARTNER
Companies looking to invest in corporate social investment through the provision of services
and products, rather than financial contribution.
16. Financial Stability
LBGF has identified fundamental components for its financial stability;

Financial and Strategic Planning
Although LBGF is in the similar situation to most non-profit organisations, whereby it
needs to raise “as much as possible, as soon as possible”, it also understands the
minimum it must raise to achieve its proposed objectives, related to fulfilling its
respective missions and covering administrative costs.
As LBGF grows, it will maintain focus on long range objectives while dealing with day to
day management issues. Effective planning is the prerequisite for accessing available
local and international funds. LBGF focuses on the carefully prepared budget rather
than implementing a projected financial plan for the first year.
A financial plan operates in the basis of scenarios, ranging from the minimum feasible
to the ideal and basically, consists of projected expenditures, with the organisation’s
potential to generate the income to cover such expenditure. Therefore, LBGF will focus
on the financial requirements for each project individually on a minimum basis, based
on the pilot project. Funding for each project will be sourced from within the project’s
relevant, local corporate community initially, before exploring provincially and
nationally.
Income Diversification
At least 60% (sixty percent) of LBGF’s overall budget must come from at least five
different sources, to ensure that a large portion of the budget does not depend on one
partner. In a scenario such as this, LBGF becomes seriously jeopardised if there are any
changes in the partner’s decision and it can induce a major crisis.
Sound Administration and Finance
The management of resources is as essential to achieving financial sustainability, as
knowing how to generate income. LBGF has efficient procedures for administration
and finances, which are governed by a series of institutional policies, to ensure
transparency in fiscal management. Moreover, these procedures allow LBGF to
anticipate the organisations financial standing and, ultimately, make appropriate
decisions in a timely manner.
Accounting and administrative procedures fit into LBGF’s needs. Regardless of their
scope and structure, these procedures record LBGF’s transactions, ensuring the ability
to visualise the organisation a whole.

Below are the types of financial statements that LBGF management will review
periodically;
Other financial reports that LBGF accountants will produce include;
Financial Statement Review Comments
Balance Sheet Bi-Annually
Income / Expenditure
Statement
Monthly
Cash Flow Monthly
Audit Reports When conducted
Ideally at the end of each
fiscal year.
Financial Statement Entries With the balance sheet
Inventory Control Bi-Annually
Financing
Depending on the amount,
significance, risk incurred.
Budget
Presented to the Board of
Directors three months prior
to the end of the fiscal year.
Approval minimum 30 days
prior to the end of the fiscal
year.
Budget Verification
Quarterly reviews, at
minimum.
Essential for a non-profit
organisation since it
depends on contributions. If
they fail to material, the
budget could be seriously
comprimised.
Grant Reports Trust Fund
Income Generated
through Business Activities
of the Academy.
Financial Reports to
Partners / Donors.
Project Audits

Own Income Generation
LBGF will diversify its sources of revenue through the generation of its own income.
This unrestricted income will be generated through innovative means, such as;
Contributions to a trust or endowment fund – The objective of the trust fund is to
benefit from the interest generated by the capital. The capital remains untouched and
its value maintained or increased over time.
Fundraising for institution building or operations – Donations from individuals,
corporates or agencies willing to make contributions in support of the institutional
development of LBGF. Theses donations may be given in the following ways;
Helping LBGF to increase its income generation capacity whether by hiring new
staff, acquiring computer systems or the initial investment necessary to
implement an income-generation project, etc.
increase equity, whether by building infrastructure or building up an
endowment fund.
contributing unrestricted funds for a specific time period. Such funds are
usually provided to an organisation when it starts up operations to allow it to
achieve a degree of financial stability until such time as its project volume
increases.
Income Generation through Public Contribution – Solicit public support for LBGF.
There are many ways to approach the public, including;
Offer membership in the Lee Bromley Golf Academy to support the LBGF.
Organise golf events and other events on which the public attend and/or
participate.
Solicit donations in public campaigns.
Solicit corporate contributions in exchange for tax deductions, image, group
membership of the LBGA or a combination of these.
Income Generation through the Sale of Goods and / or Services - This income-
generating strategy exists in many forms. It can be as simple as the sale of
promotional products, or as complex as offering professional consulting services in a
particular field. Online services is another method of soliciting these products and
services.
Income Generation through Financial Management – LBGF will implement this
income-generation technique by the appropriate, strategic management of LBGF’s
assets, in order to maximise their financial potential. For instance, property that is not
being used can be rented, bank accounts can be transferred to interest-bearing
accounts until the funds are needed, or unused assets which retain some market value
can be sold.
Income Generation through Corporate Alliances – Cause-related marketing alliances
with corporates. Commercial activities where LBGF partner with corporations to
market an image, product, or service with the purpose of obtaining a mutual benefit.
The corporate achieves a good public image, sells more products or services and LBGF
raises funds to carry out its mission. Funds received could be a percentage of sales
and / or a specific amount.

Equipment Actual Estimated
SNAG® Equipment R 25 000.00
US Kids Golf Equipment R 25 000.00
Swing Analysis & Launch R 12 500.00
Accessories & Games R 12 000.00
Total R 0.00 R 74 500.00
Membership & Affiliation Actual Estimated
LBGA Membership R 120 000.00
LBGA Membership Cards R 2500.00
LBGA Level Booklets R 3000.00
LBGF Shirts & Level Caps R 22 500.00
Total R 0.00 R 148 000.00
Coaching Fees Actual Estimated
Head Coach R 195 000.00
Mentor R 104 000.00
Assistant Coach R 52 000.00
Coaching Development R 18 000.00
Total R 0.00 R 369 000.00
Operating Expenses Actual Estimated
Website & Advertising R 5500.00
Rentals R 18 000.00
Transportation R 150 000.00
Utilities R 9600.00
Uniforms R 23 850.00
Other R 6000.00
Total R 0.00 R 212 950.00
Project Sessions Actual Estimated
Food R 12 500.00
Drinks R 15 000.00
Miscellaneous R 2500.00
Total R 0.00 R 30 000.00
Competitions & League Actual Estimated
Green Fees R 75 000.00
Food R 12 500.00
Drinks R 15 000.00
Prizes & Trophies R 5000.00
Administration R 16 000.00
Total R 0.00 R 3 087 500.00
Corporate Expenses Actual Estimated
Audit & Accounting Fees R 10 000.00
Legal Fees R 5 000.00
Total R 0.00 R 15 000.00
Total Expenses Actual Estimated
R 0.00 R 972 950.00
Lee Bromley Golf Foundation 2013/2014
Project Operating Budget for the period 01 Sep 13 - 31 Aug 14
Annual Budget : EXPENSES (Target - 150 children)
Estimated Cost Breakdown
8%
27%
29%
21%3%
12%0%
Equipment
Membership & Affiliation
Coaching Fees
Operating Expenses
Clinic Sessions
Competitions & League
Corporate Expenses
Assumptions
1. Enrolment of only 150 children into LBGF
Project between 01 Dec 13 and 31 Aug 14.
2. Annual Membership at each Golf Club will
not exceed R 500.00 per annum per child.
3. Affiliation Fees to the KZNGU and KZNLGA
will not exceed R 300.00 per annum per
child.
4. Coaching Fees for Head Coaches
(Professional Golfers) will be R 15 000.00
per month per Head Coach.
5. Coaching Fees for Mentors will be R 8000.00
per month per Mentor.
6. Coaching Fees for Assistant Coaches will be
R 4000.00 per month per Assistant Coach.
7. Rentals for space at each Golf Club will not
exceed R 1500.00 per month.
8. Transportation is based on the discounted
purchase of an 18-seater minibus.
9. Utilities (Telephone, Electricity & Water) will
not exceed R 800.00 per month.
10. Uniforms and kit for children will not exceed
R 450.00 per child.
11. Food, Drink and Caddy Fees will not exceed
R 55.00 per child per session.
12. Green Fees per child will
not exceed R 55.00.

18. Appendices
Please find attached documents in the following order;
Should you require any further information, please do not hesitate to contact the Lee
Bromley Golf Foundation on the following contact details:
Lee Bromley Golf Foundation
Howick Golf Club, 1 Main Street, Howick, 3290
P.O.Box 930, Howick, 3290
South Africa
Mobile Number: +27 (0) 72 249 2733 Email: lee@leebromleygolf.co.za
www.leebromleygolf.co.za Join us on Twitter, Facebook, Linked In and TogetherSA
Order Reference Description
1. Appendix 1. LBGF Newspaper Article – The Witness.
2. Appendix 2. Lee Bromley – Professional Golfer Curriculum Vitae.
3. Appendix 3. Lee Bromley – Business Curriculum Vitae.
4. Appendix 4.
Zimbabwe Professional Golfers Association – Letter
confirming Lee Bromley’s Membership and
Mentorship of Several Professional Golfers and Golf
Development.
5. Appendix 5.
Proof of Association with Professional Golfers
Association of South Africa.
6. Appendix 6.
Proof of Affiliation to the KwaZulu-Natal Golf Union
and South Africa Golf Association.
7. Appendix 7.
Letter of Support from KwaZulu-Natal Ladies Golf
Association.
8. Appendix 8. Letter of Support from Midlands Golf Club.
9. Appendix 9. Letter of Support from Howick Golf Club.
10. Appendix 10. LBGF Newspaper Article – PMB Fever.
11. Appendix 11. Enclosed LBGF Presentation Video.

LBGF Concept Paper - Sport for Social Development - June 2014

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LBGF Concept Paper - Sport for Social Development - June 2014