In this ppt slides we've gonna see about seo and it working method. Learn SEO beginner level using this ppt

1. SEO
Seminar
By
-Jai Kumar

2. • What is SEO
• Search Engine’s
• How it Works
• Search Console’s /
Webmaster Tools
• SEO Process
• Types of SEO
• Page Optimization
• Advantages
• Disadvantages
• Conclusion
Agenda

3. What is SEO?
SEO – Search Engine Optimization
It is the process of improving a website’s
ranking in Search Engine Results Page
(SERPs).

5. Some Search Engine’s
Search engine helps people to find the information they
are looking for online using keyword or phrases.

6. Keywords or Phrases in Search Engine
User who use a particular keyword to search like “Hyderabadi Biryani Recipe”.

7. How Search Engine Works?

8. Search Console’s and Webmaster Tools

9. SEO Process

10. Types of SEO
WHITE HAT SEO
Useful & Relevant Content
Keyword Research
Earning Links from High Authority Sites
BLACK HAT SEO
Keyword stuffing
Spammy or Paid Link Building, Cloaking
GREY HAT SEO
Clickbait Content
Paid Reviews
Link Exchange Between Sites
NEGATIVE SEO
Negative Reviews on Online Forums
Low Quality Links
ON PAGE SEO
High Quality Content Proper
URL Structure
Image ALT Tags
OFF PAGE SEO
Link Building
Social Media Marketing
Positive Reviews on Online Forums
TECHNICAL SEO
XML sitemap Crawling & Indexing

11. Page Optimization
On Page Off page
• Local Seo
• Backlinks
• Social Bookmarking
• Domain Authority
• Guest Posting
• Content Marketing
• Social Media
• Link Building

12. Thank You...