Building relationships on Twitter is an effective way to network and establish a stronger customer connection. Businesses who recognize the power of Twitter in their social media mix can drive meaningful results when applying these tactics to their engagement strategy.

1. 14 WAYS TO BUILD
MEANINGFUL
RELATIONSHIPS
LeadSift
www.leadsift.com

2. One of the first things I did
when I joined Twitter was follow
a couple thousand people…

3. …respond to about
100 celebrities…

4. …and then reply to
anyone who mentioned
marketing.

6. I strongly suggest that you read the
Twitter Guidelines and spend your
time focusing on long-term results
instead of short-term gains.

7. You need to build a reputation that is both a
credible & trustworthy source.

8. 14 WAYS TO BUILD MEANINGFUL
RELATIONSHIPS WITH CUSTOMERS ON TWITTER
1. Ask Questions. This or That. True or False.
2. Show Different Sides of Your Personality.
3. Don’t Focus on The Twitter-Celebs.
4. Build a Trustworthy Reputation.
5. Give Thanks. Give Responses. Give Thanks Again.
6. Take Your Convo to the DM.
7. Retweet Content They Want Shared.
8. Attend Conferences & Ask Who’s Attending.
9. Start Your Own #TweetUp.
10. Connect on Other Channels for Intel.
11. Be Seen Elsewhere. Not Just Twitter.
12. Give Help Whenever Possible.
13. Listen More Than You Tweet.
14. Remember. You Are What You Tweet.

9. 1.
ASK QUESTIONS.
THIS OR THAT. TRUE OR FALSE. ?
THEORY
One of the simplest and most tried and tested methods for
cutting through the noise, is asking your followers questions
that are aligned with your customer’s interests.
They should stir up conversation and possibly even a bit of
debate depending on the sensitivity of the topic.

10. 1.
ASK QUESTIONS.
THIS OR THAT. TRUE OR FALSE. ?
IN ACTION
Leadsift is committed to delivering our clients with potential
engagement opportunities on social media.
Tired. Coffee or RedBull?
Tweets. Scheduled or Not Scheduled?
Auto-Direct Messages. For or Against?
Presentations. Powerpoint, Keynote or Prezi?
While not all of these are specific to the LeadSift product
offering, each of them drive engagement with followers.

11. 2.
SHOW DIFFERENT
SIDES OF YOUR PERSONALITY.
THEORY
While it’s important to build your personal brand or establish your
credibility in your space, it’s also important to lighten up and
showcase the human-side of your business or brand.
It’s the only way to truly connect with your customers on a level
deeper than the business transaction.

12. 2.
SHOW DIFFERENT
SIDES OF YOUR PERSONALITY.
IN ACTION
“Harlem Shake” - It’s light-hearted. It’s fun. It’s entertaining.
It’s human.
That’s what Twitter is all about. Instead of spending hours on top
of hours chatting about how great your product or service is,
spend some time having a conversation about things happening
in the world around you.

13. 3.
DON'T FOCUS ON
THE TWITTER CELEBS.
THEORY
Getting the attention of someone you admire on Twitter is
awesome, but instead of spending time focusing on getting in
their good books – focus on your existing brand advocates
and customers.
Find lists of people within your industry niche and focus on
them. A quick Google search will help you find the most
influential twitterers in your industry.

14. 3.
DON'T FOCUS ON
THE TWITTER CELEBS.
IN ACTION
Think about whom your target audience is following and strive
to build a relationship with them. Building a relationship with a
user who’s known as an up and comer in the Twitter world is
easier than building a relationship with someone who’s already a
Twitter Elite.
Show these users you care and ultimately promote them and
strive to add value to their stream as much as possible.

15. 4.
BUILD A
TRUSTWORTHY REPUTATION.
THEORY
It’s the small things that count. The reply that you send out 30
seconds after a user mentions you or the #FollowFriday shout
out you give them combine to formulate a sense of trust.
Build trust by sharing quality content on a regular basis. When
you start to build a sense of trust with your followers and have
positioned yourself as a leader in a specific niche, you’ll start
getting blind Retweets.

16. 4.
BUILD A
TRUSTWORTHY REPUTATION.
IN ACTION
A blind retweet is when someone who follows you retweets a
link that you’ve shared to their followers without even clicking it.
It’s the reality of how Twitter can work for you if you can
establish a sense of trust with your connections.

17. 5.
“”
GIVE THANKS.
GIVE RESPONSES. GIVE THANKS AGAIN.
THEORY
While there’s definitely a time and a place to simply press
“favorite” on a Tweet where someone is giving you a shout out or
a bit of love, the best approach is a meaningful response.
When you respond to a user on Twitter, it’s very easy to simply
write: “@Username Thanks!” But instead of taking the easy
route, sometimes you will want to go above and beyond their
expectations and make it a bit more personal.

18. 5.
“”
GIVE THANKS.
GIVE RESPONSES. GIVE THANKS AGAIN.
IN ACTION
Take a look at their bio to see if a first name is listed, if a first
name is there, use that in your response. It’s a little touch that
goes a long way!

19. 6.
TAKE YOUR
CONVO TO THE DM.
THEORY
When you’re communicating with someone through DM, it’s
about a 2-way conversation that no one else needs to see.
This is your chance to really take off your “brand-mask” and
show the user who you are.
Share your personal information with the user and you
automatically are able to earn a bit of trust through good old
fashioned human interaction. People trust people. Act like a
person and it will be appreciated.

20. 6.
TAKE YOUR
CONVO TO THE DM.
IN ACTION
If you’re a brand, you want to communicate as the person behind
the keyboard. For example, instead of acting as if you’re XYZ
Real Estate company, you will want to act like James Kemp who
works for XYZ Real Estate company and is currently managing
their Twitter account.

21. 7.
RETWEET
CONTENT THEY WANT SHARED.
THEORY
“If you scratch my back, I’ll scratch yours.” It’s a saying that has
become an unwritten rule on Twitter. There’s always situations
that can occur where your brand could help a customer looking
to spread the word about something.
When you help your customers they help you by telling everyone
they can about how you helped them.

22. 7.
RETWEET
CONTENT THEY WANT SHARED.
IN ACTION
You can help your customers with things that aren’t necessarily
within your industry’s bag of tricks but are a part of human
nature.
If one of your existing customers tweeted out that they’ve lost
their dog and need some help finding him, you retweeting that
post will help them and give you additional credibility with them
because you had their back when they needed you.

23. 8.
ATTEND CONFERENCES
& ASK WHO’S ATTENDING.
THEORY
When you can actually put a face to an avatar in real life, your
relationships go from being “online friends” to true connections.
This can be applied to not just individuals with personal brands
but organizations with a series of community managers as well.
Conferences are a great place to meet people especially when
the conference is about a topic within your target audiences
interest.

24. 8.
ATTEND CONFERENCES
& ASK WHO’S ATTENDING.
IN ACTION
Send out a tweet to your followers prior to the conference, ask
who’s attending, and take your relationship a step further.
You’re likely to receive a few responses back from your followers
and from there, you will want to line up lunches to spend some
quality time with them.

25. 9.
START YOUR OWN
#TWEETUP
THEORY
You can set up a #TweetUp with very little effort and drive a
significant return – establishing a stronger reputation in the
social media space while also establishing a deeper relationship
with your customers.
The power of a #TweetUp or gathering of any sort is an activity
that brands have been doing for years. An example of a brand
that has an awesome community of brand advocates is the
website, Chive.

26. 9.
START YOUR OWN
#TWEETUP
IN ACTION
The Chive has a community that cannot be denied. One thing the
site has going for them is the concept of a Chive MeetUp. While
there’s a mix of official and unofficial MeetUps, the fact that they
encourage their members and fans to meet in person only further strengthens their relationship with their members.

27. 10. OTHER CHANNELS FOR INTEL.
CONNECT ON
THEORY
Connecting on other channels for Intel – insights into the
personal lives of people you meet on Twitter – is an easy and
effective way to build a better bond with your followers and
connections.
People enjoy attention and/or appreciation. When you can give
a user one of those things unexpectedly, you have the ability to
build a deeper bond with them.

28. 10. OTHER CHANNELS FOR INTEL.
CONNECT ON
IN ACTION
Connecting with a user on Facebook gives you a chance to
notice things like their birthday, first child or even their wedding.
All of these situations are great times to send a tweet saying
congratulations or Happy Birthday.

29. 11. NOT JUST TWITTER.
BE SEEN ELSEWHERE.
THEORY
Repetition builds a bond. People feel a sense of warmth and
connection to those they see on a regular basis whether they
are aware of it or not.

30. 11. NOT JUST TWITTER.
BE SEEN ELSEWHERE.
IN ACTION
It’s important for businesses, marketers and sales professionals
to spend their time identifying where online their target
audience is and spend their time being there.

31. 12. WHENEVER POSSIBLE.
GIVE HELP
THEORY
Try to “Give more than you take” on Twitter, provide value,
and people will remember you and look at you as a brand or
professional that truly cares about those they serve. This
inherently increases your chances of driving new business.
When you’re looking to offer help to your customers, don’t
limit your assistance to your industry knowledge.

32. 12. WHENEVER POSSIBLE.
GIVE HELP
IN ACTION
If you’re a Real Estate agent, don’t just reach out to people when
they say they’re on the house hunt – reach out to them when
their asking where they should take their husband for his
birthday. If you’re in b2b sales, instead of only reaching out when
someone is looking for your offering, reach out when someone is
looking for hotel recommendations your city.

33. 13. THAN YOU TWEET.
LISTEN MORE
THEORY
Social media is a very noisy place, which makes it challenging for
brands and professionals looking for social engagement leads. The
keyword and key phrase set up worked in the early days of social
media but that was before 40Million people were using Twitter.
LeadSift is one solution that offers that service by sifting through
millions of conversations to only deliver the timeliest and relevant
social media engagement leads directly to you.

34. 13. THAN YOU TWEET.
LISTEN MORE
IN ACTION
LeadSift has the power to go through millions of tweets where
users are talking about buying a car and deliver a client with only
the social engagement leads that are relevant to their brand
and within the geo-location of their choice. Further, each lead
delivered will be ranked and scored from 1-100.
This is how you can save time and identify the potential customers
who are looking for your product or service but you’re currently
missing out on.

35. 14. YOU ARE WHAT YOU TWEET.
REMEMBER.
THEORY
It’s as simple as that.
If you tweet about your industry every day for a year, people will
associate you with industry knowledge.

36. 14. YOU ARE WHAT YOU TWEET.
REMEMBER.
IN ACTION
One way or another, the way that you tweet will influence
the perception of your brand and what you represent.

37. What other ways
can you build meaningful
relationships on Twitter?

38. The LeadSift Platform helps bring businesses and brands closer to their
consumers. LeadSift sifts through vast amounts of social data from network
like Twitter and Facebook to identify consumers who are interested in buying
products or services within a particular vertical or category. The delivery of
these timely and relevant business opportunities can drive engagement that
has an immediate impact on client success.
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39. Thank You!
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@LeadSift
www.LeadSift.com