Does your company need a separate marketing agency? Should you invest in an agency? Read on to find out

1. VIDEO
A magnificent way to attract and engage with your
audience. Almost all consumers prefer to watch a
video and treat themselves rather than reading a
long paragraph.
Around 5 billion YouTube videos are consumed in a
single day with a sharing ratio of 1200% more than
texts/images.
What if we provide you with the right blend of
ingredients required to create a striking video?

2. Recipe for creating a
successful video campaign
1. Engaging
Content
2. Length of the
Video
3. Keep it
Real

3. Engaging
Content
Content is the sole ingredient of what makes a
video interesting.
You have 10 seconds or less to convince the viewer
to stick till the end of the video, and this can be
accomplished when the video conveys its value
immediately.
Quench the spectator's curiosity gradually and keep
answering the questions that you think may pop in
their heads while watching.

4. Length of the
Video
The length of the video will help you determine every aspect
of the video.
Before creating a video, decide the actual length, and
accordingly, plan everything.
No one is a fan of lengthy videos, so keep it short and get
to the point.
Also, the ideal duration of the video changes according to
the media platform you choose to post.
YouTube video campaign - 2 minutes
Instagram - 30 seconds
Facebook - 45 seconds - 1 minute

5. Keep it Real
Keeping it genuine and relevant is the important
element of video marketing.
Tweaking the video with the right amount of humor
and information will amplify the site traffic,
leading to higher sales.
When the viewers relate to the content played, they
instantly share it with their friends.
Build a storyline that the crowd enjoys while
promoting your product simultaneously.

6. Bottom Line
Once the video is ready to be uploaded, insert a
caption that augments the quality of the content.
At the end of the video, add contact information or
a link to lead the customers to your website.
In the pursuit of going viral, do not tamper with
the content.
Going viral isn't the objective, maintaining an
appealing connection with your customer is.