Content without Borders: How Ontologies Help You Provide Customers with Access and Smooth Navigation across Content Created by Different Departments | Alex Masycheff
Within an organization, each department uses their own content tools and formats. How to put them together into an interconnected web of knowledge that customers can navigate? We’ll discuss how an ontology can become a tool independent knowledge model connecting department-level content. We’ll see how through the web of semantic relationships, customers can start, for example, from a troubleshooting procedure written by technical writers, continue to an instructional video created by trainers, and get to best practices prepared by marketers.
In this session, attendee’s will learn:
What’s the difference between taxonomy and ontology?
How an ontology defines the knowledge model of a domain
How an ontology links a semantic model of the domain with the actual knowledge about the domain regardless of the format in which the content is created
How an ontology makes information created by different departments in different formats an interconnected web of knowledge
How to visualize ontologies
How ontologies help you discover how seemingly unrelated issues are interconnected and affect each other
How customer-facing intelligent applications, such as chatbots or customer portals, can use the ontology
How to build an ontology: where to start and what tools to use
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Content without Borders: How Ontologies Help You Provide Customers with Access and Smooth Navigation across Content Created by Different Departments | Alex Masycheff
6. @Ditatoo1 #LavaCon
Taxonomy Examples: Aircraft Manufacturer
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
7. @Ditatoo1 #LavaCon
Taxonomy Examples: Aircraft Manufacturer
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
8. @Ditatoo1 #LavaCon
Taxonomy Examples: Aircraft Manufacturer
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
Emergency Procedures
9. @Ditatoo1 #LavaCon
Taxonomy Examples: Aircraft Manufacturer
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
10. @Ditatoo1 #LavaCon
Taxonomy Example
Products
Charging Equipment
Smart Grid
Grid Automation
Transformer Substations
Projects
Project 1
Project 2
Project 3
Locale
Europe
North America
Applications
Horticulture
Street lights
Active Load Balancing
Audience
Internal
Installer
Operator
Sales
Service Maintenance
11. @Ditatoo1 #LavaCon
Taxonomy Examples: Aircraft Manufacturer
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
12. @Ditatoo1 #LavaCon
Taxonomy Examples: Aircraft Manufacturer
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
13. @Ditatoo1 #LavaCon
Taxonomy Example: Electricity Distributor
Products
Charging Equipment
Smart Grid
Grid Automation
Transformer Substations
Projects
Project 1
Project 2
Project 3
Locale
Europe
North America
Applications
Horticulture
Street lights
Active Load Balancing
Audience
Internal
Installer
Operator
Sales
Service Maintenance
14. @Ditatoo1 #LavaCon
Taxonomy Example: Electricity Distributor
Products
Charging Equipment
Smart Grid
Grid Automation
Transformer Substations
Projects
Project 1
Project 2
Project 3
Locale
Europe
North America
Applications
Horticulture
Street lights
Active Load Balancing
Audience
Internal
Installer
Operator
Sales
Service Maintenance
Publishing
engine
15. @Ditatoo1 #LavaCon
What Taxonomy Doesn’t Tell
Products
Charging Equipment
Smart Grid
Grid Automation
Transformer Substations
Projects
Project 1
Project 2
Project 3
Locale
Europe
North America
What products are involved in Project 1?
In what projects a specific product is involved?
Are projects region-specific?
What characteristics should an activity have to
be defined as project?
23. @Ditatoo1 #LavaCon
Semantic Relationships
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Issues
Toner
Cartridge
Connectivity
No ink
Ink leakage
No ink
Ink leakage
Wi-Fi
Wi-Fi
Cable
No network
Wrong IP address
Connector broken
USB port broken
Antenna broken
has feature
24. @Ditatoo1 #LavaCon
Rule
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Issues
Toner
Cartridge
Connectivity
No ink
Ink leakage
No ink
Ink leakage
Wi-Fi
Wi-Fi
Cable
No network
Wrong IP address
Connector broken
USB port broken
Antenna broken
has feature
If X has feature F,
and feature F
might have issue I
-> X might have
issue I
26. @Ditatoo1 #LavaCon
Rule
EasyPrint All-In-One
Doesn’t Print
has issue
Wi Fi
has feature
Enabled
is in state
If X has problem P, and X has
features F1 and F2, and feature
F1 has relationship R to feature
F2 -> the cause of the problem
is C.
30. @Ditatoo1 #LavaCon
Value of Inference
• Produces new information
• Doesn’t require to foresee all possible combinations
• Enables multiple perspectives
31. @Ditatoo1 #LavaCon
Multiple Perspectives with Ontology
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Issues
Toner
Cartridge
Connectivity
No ink
Ink leakage
No ink
Ink leakage
Wi-Fi
Wi-Fi
Cable
No network
Wrong IP address
Connector broken
USB port broken
Antenna broken
has feature
32. @Ditatoo1 #LavaCon
Multiple Perspectives with Ontology
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Issues
Toner
Cartridge
Connectivity
No ink
Ink leakage
No ink
Ink leakage
Wi-Fi
Wi-Fi
Cable
No network
Wrong IP address
Connector broken
USB port broken
Antenna broken
has feature
34. @Ditatoo1 #LavaCon
From Ontology to Content
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Issues
Toner
Cartridge
Connectivity
No ink
Ink leakage
No ink
Ink leakage
Wi-Fi
Wi-Fi
Cable
No network
Wrong IP address
Connector broken
USB port broken
Antenna broken
FAQ
Customer
Support
Technical
publications
Marketing
45. @Ditatoo1 #LavaCon
Making Suggestions
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Training
Printing
Scanning
Basics Video
Advanced Printing
How to Scan
Scanning Tips
Wi-FiTechpubs dept.
Training dept.
Legal
Regulations
compliant with
Compliance dept.
46. @Ditatoo1 #LavaCon
Discovering Knowledge Gaps
Printers
Laser
Inkjet
EasyPrint All-In-One
EasyPrint Pro
EasyPrint Basic
Scanning
Faxing
Printing
Features
Copying
Training
Printing
Scanning
Basics Video
Advanced Printing
Wi-Fi
Legal
Regulations
47. @Ditatoo1 #LavaCon
Discovering Knowledge Gaps
Systems
Air conditioning & pressurization
Communications
APU
COCKPIT EMER ACCESS
BAGGAGE DOOR OPN
AVIONICS NOT CLSD
Fuel
E1 FUEL LO PRESS
HI TEMP
IMBALANCE
Doors
52. @Ditatoo1 #LavaCon
• Create a taxonomy:
• Who may need it?
• How may they use it?
• Analyze how the current content is linked:
• Do links represent semantic relationships?
• Is there content created by other departments?
• What the taxonomy doesn’t tell?
Practical Steps to Consider
53. @Ditatoo1 #LavaCon
Summary
• Ontology represents company’s knowledge from multiple
perspectives
• Ontology as a knowledge model connects content
created by different departments regardless of the
format and storage
• Ontology is written in a machine-readable format
understandable for smart applications
• These applications can allow different people navigate
and extract knowledge