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SXSW	
  Interac,ve	
  2015	
  
 
¡  Intimate	
  Retailer	
  True	
  &	
  Co	
  has	
  gathered	
  
7	
  million	
  data	
  points	
  
	
  
¡  Renaissance	
  Learning	
  has	
  more	
  than	
  2.6	
  
billion	
  data	
  points	
  on	
  student	
  learning	
  
	
  
¡  	
  Body	
  Labs	
  constructs	
  avatars	
  from	
  a	
  
database	
  of	
  3D	
  scans	
  	
  
¡  How	
  are	
  companies	
  collecting	
  data	
  to	
  better	
  
understand	
  the	
  mind	
  and	
  body?	
  
	
  
¡  What	
  are	
  some	
  unique	
  challenges	
  in	
  
collecting	
  this	
  data?	
  
	
  
¡  What	
  are	
  the	
  future	
  possibilities	
  for	
  data	
  
that’s	
  mapping	
  our	
  minds	
  and	
  bodies?	
  	
  
Rick	
  is	
  a	
  former	
  TIME,	
  LIFE,	
  
and	
  National	
  Geographic	
  
photographer	
  and	
  co-­‐creator	
  
of	
  the	
  popular	
  "Day	
  in	
  the	
  
Life"	
  book	
  series.	
  He	
  co-­‐
authored	
  The	
  Human	
  Face	
  of	
  
Big	
  Data,	
  which	
  focused	
  on	
  
humanity's	
  new	
  ability	
  to	
  
collect,	
  analyze,	
  triangulate	
  
and	
  visualize	
  vast	
  amounts	
  of	
  
data	
  in	
  real	
  time.	
  	
  
“You’re	
  getting	
  depth	
  and	
  perspective,	
  3D	
  
vision.	
  That’s	
  what	
  Big	
  Data	
  is,	
  not	
  simply	
  
more	
  information	
  but	
  a	
  new	
  way	
  to	
  see	
  or	
  
extract	
  meaning	
  from	
  a	
  sea	
  of	
  information.”	
  	
  	
  
–	
  Rick	
  Smolan	
  
Jack	
  Lynch	
  is	
  the	
  CEO	
  of	
  
Renaissance	
  Learning,	
  a	
  learning	
  
analytics	
  company	
  with	
  a	
  presence	
  
in	
  one	
  third	
  of	
  US	
  schools.	
  
Acquired	
  last	
  spring	
  for	
  $1.1	
  
billion	
  by	
  private	
  equity	
  Uirm	
  
Hellman	
  &	
  Friedman,	
  Renaissance	
  
is	
  using	
  more	
  than	
  2.6	
  billion	
  
anonymized	
  data	
  points	
  on	
  student	
  
learning	
  to	
  build	
  the	
  DNA	
  map	
  for	
  
education.	
  	
  
“We	
  have	
  probably	
  the	
  largest	
  data	
  
set	
  of	
  student	
  learning	
  in	
  the	
  world	
  -­‐	
  
2.6	
  billion	
  data	
  points	
  in	
  student	
  
learning.”	
  –	
  Jack	
  Lynch	
  
Michelle	
  is	
  the	
  co-­‐founder	
  and	
  CEO	
  
of	
  online	
  intimate	
  apparel	
  brand	
  
True&Co.	
  As	
  the	
  Uirst	
  female	
  
investor	
  at	
  Bain	
  Capital	
  Ventures,	
  
Michelle	
  developed	
  a	
  passion	
  for	
  
technology	
  ventures	
  and	
  e-­‐
commerce,	
  and	
  worked	
  closely	
  
with	
  multiple	
  startups	
  including	
  
Rent	
  The	
  Runway,	
  LinkedIn	
  and	
  
EdgarOnline.	
  	
  The	
  6,000	
  different	
  body	
  types	
  
we	
  identiOied	
  is	
  way	
  more	
  
complex	
  than	
  anything	
  we	
  
anticipated.	
  	
  
-­‐Michelle	
  Lam	
  
Eric	
  Rachlin,	
  co-­‐founder	
  of	
  Body	
  
Labs,	
  helps	
  create.	
  3D	
  human	
  
body	
  models	
  for	
  retail,	
  gaming,	
  
sporting	
  equipment,	
  and	
  custom	
  
clothing	
  designs.	
  Eric	
  received	
  his	
  
PhD	
  in	
  computer	
  science	
  from	
  
Brown	
  University.	
  	
  
“Data	
  is	
  just	
  numbers,	
  but	
  when	
  
numbers	
  become	
  a	
  model,	
  they	
  
become	
  much	
  more	
  powerful.”	
  
	
  –	
  Eric	
  Rachlin	
  

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SXSW 2015: Data Mapping Complex Systems

  • 2.   ¡  Intimate  Retailer  True  &  Co  has  gathered   7  million  data  points     ¡  Renaissance  Learning  has  more  than  2.6   billion  data  points  on  student  learning     ¡   Body  Labs  constructs  avatars  from  a   database  of  3D  scans    
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  • 5. ¡  How  are  companies  collecting  data  to  better   understand  the  mind  and  body?     ¡  What  are  some  unique  challenges  in   collecting  this  data?     ¡  What  are  the  future  possibilities  for  data   that’s  mapping  our  minds  and  bodies?    
  • 6. Rick  is  a  former  TIME,  LIFE,   and  National  Geographic   photographer  and  co-­‐creator   of  the  popular  "Day  in  the   Life"  book  series.  He  co-­‐ authored  The  Human  Face  of   Big  Data,  which  focused  on   humanity's  new  ability  to   collect,  analyze,  triangulate   and  visualize  vast  amounts  of   data  in  real  time.     “You’re  getting  depth  and  perspective,  3D   vision.  That’s  what  Big  Data  is,  not  simply   more  information  but  a  new  way  to  see  or   extract  meaning  from  a  sea  of  information.”       –  Rick  Smolan  
  • 7. Jack  Lynch  is  the  CEO  of   Renaissance  Learning,  a  learning   analytics  company  with  a  presence   in  one  third  of  US  schools.   Acquired  last  spring  for  $1.1   billion  by  private  equity  Uirm   Hellman  &  Friedman,  Renaissance   is  using  more  than  2.6  billion   anonymized  data  points  on  student   learning  to  build  the  DNA  map  for   education.     “We  have  probably  the  largest  data   set  of  student  learning  in  the  world  -­‐   2.6  billion  data  points  in  student   learning.”  –  Jack  Lynch  
  • 8. Michelle  is  the  co-­‐founder  and  CEO   of  online  intimate  apparel  brand   True&Co.  As  the  Uirst  female   investor  at  Bain  Capital  Ventures,   Michelle  developed  a  passion  for   technology  ventures  and  e-­‐ commerce,  and  worked  closely   with  multiple  startups  including   Rent  The  Runway,  LinkedIn  and   EdgarOnline.    The  6,000  different  body  types   we  identiOied  is  way  more   complex  than  anything  we   anticipated.     -­‐Michelle  Lam  
  • 9. Eric  Rachlin,  co-­‐founder  of  Body   Labs,  helps  create.  3D  human   body  models  for  retail,  gaming,   sporting  equipment,  and  custom   clothing  designs.  Eric  received  his   PhD  in  computer  science  from   Brown  University.     “Data  is  just  numbers,  but  when   numbers  become  a  model,  they   become  much  more  powerful.”    –  Eric  Rachlin