A simple and infinately reconfigurable home furniture system. http://launchboxworkshop.eu/

3. • over population
• small living places
• individuality
• customization

4. • complicated
• a lot of components
• complex assembly
• specific needs

5. • from 2D to 3D
• permanent or temporary
• easy to store & form
• exactly what you need

6. Users
• between 20 & 50 years old
• not a family yet, single or in couple
• living in a small/random flat
• feel like an artist or a designer
Benefits
• functional: meet customer’s specific needs, multipurpose
furniture.
• emotional: feels like a designer, connected with the
product, something personal and individual, exchange
ideas and experiences, open source platform.

8. First Inspiration

9. ➜
Induction
system

10. Make it easy to use
• no spontaneous bumps
• easy to fold straight
• basic uses are drawn on the box

11. Example of box instructions.

12. new technologies & materials • • materials constraints
• people may think that it’s complicated
• no perfect shapes
W
O T
Business model
adaptable to customer’s needs •
Reusable •
customization/personalization •
engage customer •
become a part of customer’s daily life
•
S

13. Flex product distributed through:
• exclusive concept stores
• website

14. flex
creative
professionals
customization of Flex by
customers.
open source communication among customers and creative
professionals for exchanging ideas and experiences about
Flex.
improvements and evolution
of the product (materials, technologies etc).
customers
uniqueness

15. References
• Sadchev, S., (2012). Wednesday Guest Lecture [Lecture presented to MA Design students,
Brunel University].18 January.
• Jordan, P., (2012). Wednesday Guest Lecture [Lecture presented to MA Design students,
Brunel University].24 January.
• Design Futures Seminars, (2012). [MA Design courses, Brunel University]. January-March 2012.
• Major Trends(2012) [Online].
Available at: http://www.worldtrendsresearch.com/(Accessed 21 March 2012).
• Ron Arad (2012). Design Studio. Available at: http://www.ronarad.co.uk/design-studio/(Accessed
21 March 2012).
• Smart Furniture(2012). Available at:http://homegallerydesign.com/smart-and-simple-kitchen-
design-modern-
modular-home-furniture-ideas/ (Accessed 21 March 2012).
• Home and Interior design(2012). Available at: http://rafirafi.com/tag/smart-furniture/(Accessed 21
March 2012).
• Design for tiny apartments (2012). Available at: http://www.homeinteriorszone.com/interior
-decoration/furniture/19-amazing-furniture-to-make-the-most-out-of-tiny-apartment-space/
(Accessed 21 March 2012).
• Gregory Lacoua(2012). Available at: http://gregorylacoua.com/(Accessed 21 March 2012).
•Di-NoC 3M (2012). Available at: http://www.youtube.com/watch?v=phtHl1jF-lI (Accessed 22 March
2012).
•Metglas (2012). Available at: http://www.metglas.com/ (Accessed 22 March 2012).
•Material database: CES EduPack 2011. (Accessed 22 March 2012).
•Induction cooker(2012). Available at: http://www.adepem.com/pieces-table-induction.htm
/ (Accessed 22 March 2012).