Case study - FMCG

1. Co-creation of food
packaging

2. The client: An FMCG
manufacturer
The brief: Create a point
of differentiation in
packaging innovation
The objectives: Co-
create new packaging
designs with consumers
Packaging innovation for differentiation

3. In-home testing of new packs
Customers engaged to trial new pack design for storage, usage disposal
Iterative qualitative discussions held over time to fine tune pack design

4. The outcome…
Ground breaking new packaging
was launched, commanding a
significant price premium while
also meeting consumer needs

5. LATITUDE INSIGHTS
Changing the conversation
Melbourne office
312 Waverley Road
Malvern East VIC 3145
P: +61 3 9571 1199
Sydney office
Suite 8, 43-45 Burns Bay Road
Lane Cove NSW 2066
P: +61 2 9420 2337
E: conversations@latitudeinsights.com.au
W: latitudeinsights.com.au
For more about this study contact:
Dianne Gardiner
CEO
dianne@latitudeinsights.com.au
0417 323 765