2. Julie was
attacked by a
moose while
hiking. She
broke her
humerus and
dislocated
her shoulder.
Meet Julie
She was struggling to
find clothing she could
wear wth her cast, so I
created a shirt for her.
The first Recovery
Wear shirt was made!
This is the original
Recovery Wear shirt!
3. Problem
Clothing can be painful
and hard to get on and off
for injured people
For example, this man
most likely needed
someone to help him get
dressed and he most likely
had to raise his shoulder
to get his arm in the
sleeve, causing pain
4. Solution
Fashionable clothing that will provide easy on/off and one
handed dressing.
Clothing will be designed with velcro or zippers that will ease
dressing and reduce pain.
Easy to get on and off without or pain or disturbance of injury.
Velcro can make it easier to get on with no assistance and
can be worn for X-rays, while zippers can be more dressy
and professional, but may some need assistance.
5. Addressable Market
More than 3,000,000 upper extremity injuries occur
annually.
More than 6,000,000 fractures occur annually.
More than 600,000 rotator cuff or related surgeries
occur annually.
Recovery Wear will be helpful to far more people than
those identified above.
6. Marketing target
Recovery Wear marketing will be targeted to surgeons,
hospitals, out-patient surgery centers and insurance
companies.
Targeted businesses would be encouraged to have
inventory available for immediate use.
Recovery Wear would be marketed directly to injured
individuals and the loved ones of injured individuals.