How To Become Your Own Brand 6 Week Series by Branding Business Coach Larvetta L. Smith. . What does your business card say about you behind your back? Well, this compelling presentation helps you understand branding and how to be an effective brand evangelist. Visit her at www.larvettaspeaks.com

1. Welcome to
Become Your Own Brand
(BYOB)
Virtual 6 Week Tele Course
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2. Who am I?
How much fuel do you put in your brand a month? It can’t run
on empty and be expected to drive BUSINESS. "Your Branding
Coach" – Larvetta L. Smith
• Entrepreneur
• Business Branding Coach
• Radio host of Let’s Get Down To Business
• Motivational Speaker
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3. Week2: Branding&Evangelism
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4. SupermanorWonderwomannever lefthome
withouttheir business card?
What does your business card say about
you behind your back?
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5. 1.Whatisbranding?
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Brand is the PERSONALITY that
identifies a product, service or
company (name, term, sign, symbol, or
design, or combination of them) and
how it relates to key constituencies:
customers, staff, partners, investors etc.
•What is the personality of
your brand?
•Where does your brand live?
Eat? Play? Drive?
What is you’re your personality?
What do people say about you?
You are the ambassador of your
brand

6. 2. WhyBrand?
• Branding is the visual storefront
of who you are.
• It is the visual representation of
your aspiration in life. It is a toll
for you to be able to manifest all
of your dreams into reality by
focusing your energy on it.
• As a man thinketh in his heart,
so is he – Proverbs 23:7
• James Allen
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7. 3. Agreatbusinessbrandhaslots ofmoving
parts. (*Designisonlyoneaspect ofhowyoupresent yourbrandtothepublic)
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8. 4. IsitOk to bedifferent?
You are either
REMARKABLE or invisible!
- Seth Godlin
Your product or service is
one of millions!
• With so many choices, why
should a customer chose
yours?
• Differentiate on:
• Your people
• The packaging
• The guarantees
• The brand promotion
• The special touches
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9. 5. Howtoserve yourbrand?
Product
Price
Place
Experience
Exchange
Everyplace
Promotion
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YOU
YOU
YOU
YOU
Evangelism

10. 6. Whatmakes a love connection?
A business can leave
tomorrow but a brand
people will follow
• Think about 3 brands you love
• What is the personality of this
brand?
• What are some of your brand’s
friends/partners?
• Starbucks’ is friends with Naked
Juice
• Apple is friends with AT&T
• Nordstrom is friends with Gucci
• Samsung is friends with Galaxy Tab
• L3 Eventeurs is friends with
Verizon
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11. 7. Whoareyou?
• Who are you? What is your
brand?
• If there is no brand identity, how
can you market?
• Who is your target? How do you
connect?
• Know your competitors. How
can you be strategic with your
competition
• What is your marketing
message?
• Determine the best marketing
trend for your business
• Create your action plan and a
schedule
• Prepare a detailed budget
-10% of your funds for
personal marketing
- 30% to reach new prospects
- 60% to loyal clients/customers
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12. 8. How canyou buildanawardwinning brand?
• Business cards, brochures, direct mail, flyers
• Connect to Social Media (blogging)
• Email marketing (constant contact, mail chimp,
etc)
• Newsletter
• Website Design (there are free hosting websites)
• Links to complimentary websites (free) (intuit,
wix)
• Develop a youtube channel
• Google, facebook ads
• Promotional giveaways (T-shirts, pens, etc)
• Becoming a board member on a specific
organization
• Send out special mailers to customers, clients for
Birthdays, holidays, anniversaries
• Organize an event on meetup
• Signage at event
• Host a radio or TV show (integrate Youtube.com)
• PR
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13. 9. YOUarethebest evangelist!
You is YOU OPERATING UNCONVENTIONALLY!
• If you are the master of your destiny, then you can
create unlimited opportunities for yourself.
• Being a master at connecting!
• Be ready to seize the opportunity – translate into $$$!
• Utilizing the media, social media, blogging, video, text
messaging, Groupon, reality TV etc…
What is your 9 sec brand pitch?
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14. How doyou communicateyourbrand?
Deliver the most powerful and concise description of you, your
company and it products – Elevator Pitch
The Five W’s
• What does your company do?
• Whom does your company do it for?
• Why do they do what they do?
• Why is our company different?
• What is your company?
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15. *Whatyou sow iswhatyou reapto growyour
brand!
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16. Q&A
Week4: How to Becomea Master Networker
NextTuesdayat8:30 pmCST
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