Maria Henson - Good Luck With That
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Maria Henson and her team transformed Wake Forest Magazine. The question that drove them: “Why not?” Why not change the paper stock? Why not host flash fiction? Why not put a bird on it (the cover) or a photo of a dead hamster in a purse on the inside pages? The team found ways to lead readers — and the administration — to the unexpected. Hear how the team got to “yes” with the higher-ups, stayed mindful of tradition, broke new ground, and provided a “halo effect” for other marketing efforts.
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Maria Henson - Good Luck With That
- 1. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Good Luck With That Upending a University Magazine
- 2. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive From Botswana to my alma mater
- 5. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive S P R I N G 2 0 1 1 WINDOW on the WORLD Educating Global Citizens WAKEFOREST MAGAZINE S U M M E R 2 0 11 The GiftONE SELFLESS ACT CHANGES TWO LIVES Spy Talk WAKE Washington and life under the dome What does it mean to be human? T H E M A G A Z I N E O F W A K E F O R E S T U N I V E R S I T Y
- 6. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Forget the press release story
- 7. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Wake Forest Magazine in Brief
- 8. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Our Mission We believe in Wake Forest and want to nurture community
- 10. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive T U R K E Y D O G g o n e | G R A N N Y H A N D T R U C K | P R O O F I N G P O O P O O - e r | Y O U R D E A D L I N E I S N O W ! S U M M E R 2017
- 12. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive S P R I N G 2 0 12 CHEYENNE WOODS: WINNING / MESSING WITH THE MONA LISA / JEFF CHAMBERLAIN (‘88): BEYOND PETROLEUM students recount why mentoring matters
- 13. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive 12 W A K E F O R E S T M A G A Z I N E F E AT U R E S
- 21. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive T H E W O N D E R F U L W U N D E R K A M M E R O F E L K I N / O B J E C T S S P E A K / S E C R E T L E T T E R H I D D E N I N Z S R S P R I N G 2 0 16 magazine.wfu.eduSPRING2016nVOLUME63NUMBER2WAKEFORESTMAGAZINE
- 23. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Alumni Anne Connelly Gulley and Dr. Paul Gulley have created a cabinet of curiosity, opening their historic home to neighbors and strangers in search of the weird and the marvelous. The M A R I A H E N S O N (’82) T R AV I S D OV E (’0 4) of (Elkin) g h
- 24. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive 13S P R I N G 2 0 1 6
- 25. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive 44 W A K E F O R E S T M A G A Z I N E F E AT U R E S
- 27. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive REAL- 42 W A K E F O R E S T M A G A Z I N E F E AT U R E S
- 28. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive FA L L 2 0 1 5 43 Jerfandhislivelybandofstudents RAMA REAL- LIFEnavigatetragicandcomicmoments tostageaShakespeareplay, ByKerryM.King(’85)|PhotographybyKenBennett allin 74 days
- 29. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive 2 W A K E F O R E S T M A G A Z I N E F E AT U R E S
- 30. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive 10 W A K E F O R E S T M A G A Z I N E F E AT U R E S Always ready for a fierce argument are (left to right) Maddie Langr (’15), Bennett Clifford (’16), Amanda Pham (’14) and Richard Min (’14).
- 31. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive 11S P R I N G 2 0 1 3
- 33. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Stories - told without a word spoken. Musings - gloriously free of a 140-character limit. Sentiment - expressed sans emoji. Pictures - painted with pens instead of brushes. From the personal correspondence of alumni and presidents, a treasure trove of which is to be found in the Special Collections and Archives of Z. Smith Reynolds Library, to a loving note handwritten by Katharine Reynolds to her ill husband, R.J., preserved at Reynolda House Museum of American Art, to a North Carolina boy’s eloquent account of evening on the Old Campus found in G.W. Paschal’s “History of Wake Forest College,” these engaging letters, presented as they were originally written, offer glimpses into people and places, illuminating perspectives we may have never imagined - nor enjoyed. Read the lines, then read between the lines. Things written, as well as things inferred, reveal the everyday and the extraordinary. Compiled by CHERIN C. POOVEY (P ’08) and MARIA HENSON (’82) Illustrations by WOODIE ANDERSON 38 W A K E F O R E S T M A G A Z I N E F E AT U R E S AN ILLUStRAtED tREASURY
- 34. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive S U M M E R 2 0 1 6 39
- 35. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive S U M M E R 2 0 1 6 41 “There is no place like Wake Forest at night. The stillness of the graveyard possesses the whole outdoor establishment. It is now night — the pale face moon is shining beautifully, and all without is absolute solitude — save when a solitary student is heard winding his way with a pitcher in hand to the well — soon again all is silence. O what a place for meditation! — how calm, how still — nothing but the gentle breeze stealing among the dead leaves as they hang upon the trees. But hark there sounds the deep notes of the bell — ’tis nine o’clock. Now listen — how soft and melodious are the tones of those flutes — how beautifully do they harmonize with those of the violin — the sharp hissing sounds are from the Dulcimo. Moonlight and music! — but enough. There’s no place like Wake Forest. Good night.” —— From a letter published April 1, 1835, in the Biblical Recorder written by George Washington, a student from Craven, North Carolina, Vol. I, p. 85. “There’s no Wake Forest.” Three letters, excerpted in GEORGE WASHINGTON PASCHAL’S “History of Wake Forest College,” paint eloquent pictures of what it was like to be a student, a missionary and a future president in the 1800s. place like
- 36. “ PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive A tour de force, loving and lovely piece of work. From every angle, not just a magazine, more an artifact of pure art. Congrats.
- 40. “ PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive Generous creative insight tends to come from people who feel safe at some level and have some level of confidence, not completely safe, and not completely confident, but safe enough and confident enough.” — author Seth Godin
- 41. PUBLISHERS’ CONCLAVE 2017 LANE PRESS Thrive “There is a story in every thing, and every being, and every moment….” -Brian Doyle