Have growth pressures eroded your ability to stay laser-focused on what makes you irreplaceable with your customers? Jordana identifies three gaps that emerge when a company drifts away from its core identity. It could be a gap between expectations and reality, between doing the work that’s rewarding vs. fulfilling, or (most frightening) between the authentic you and the real you. Sharing their story of success (and a couple of monumental failures), their session will show publishers how to realign these critical areas and position themselves for the brand and market share they strive to own.