marketing instruction

1. Adrias, Aaron Daeniel P.
BSAB 3B
A literature review is a collection of specific topics that provides an overview of current knowledge
and are allowing research to identify theories that are relevant in the research, methods that will
be use in gathering the data needed, and gaps in the existing research. A literature review doesn’t
just summarize the sources, re-organization, or a reshuffling, of that information it critically
evaluates the research to give a clear view of the state of knowledge on the subject. The literature
review also gives you a chance to demonstrate your knowledge with the topic and context, it helps
to develop a theoretical framework and methodology for your research, and position your work in
relation to other researchers and theorists that already made research related on your topic, it also
shows how your research addresses a gap or contributes to a debate, and evaluate the current state
of research. Literature reviews are designed to provide an overview of sources you have
explored while researching a particular topic and to demonstrate to your readers how your
research fits within a larger field of study. The methodology is the specific procedures or
techniques that are used to gather, process, and analyze the data that was gathered about a topic.
The literature review also plays an important role in strengthening the data and information it will
gather if a supporting detail will back it up through the whole process. Literature review on
methodology helps explain the approach, it can be in Quantitative method, and Qualitative method
of research. Writing literature reviews is an important sill that everyone should acquire to create
strong research. And in writing literature review must first search for relevant literature before you
start searching for literature, a clearly defined topic, creating a list of keywords related to your
research question is also helpful. Second thing to remember when writing a literature review is to
evaluate and select sources that has been written on your topic, so it will be necessary to evaluate
which sources are most relevant to your research question. Make sure the sources you use are
credible, the last part to be consider will be to outline your literature review’s structure. There are
various approaches to organizing the body of a literature review. You can combine several of these
strategies to effectively create an effective literature review for your research