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The new way
of living the subway
AR&ME
Team 6: GIACOMO
Andrea Buonopane
Eleonora Carraro
Anita Righetto
Hongxin Zhang
Prof. Ceconello Mauro Attilio

2. soMetro is a web site
based on the social network
Twitter and on QR codes.
IDEA The subway is a physical place,
attended often and every day by
a lot of people, but it’s just a passage place
and it belongs to a routine.
So we want to make it more friendly,
alive and fun creating a community
in which everyone can talk,
read and comment news with other users.
TARGET All the people who take the subway
and own a smartphone,
expecially young men and women
between 20 and 45 years.
MISSION Our project aimed to inform a little
about the history of the subway
and at the same time to create
a free connection between users.
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3. Placement in Milan
In every station there will be lots of QR
which you can scan to open the site.
QR codes will be different
from one station to another
because they will open
specific pages of soMetro.
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4. Placement on the platform
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5. Placement on the platform
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6. Functioning
When you’ll take a photo of the QR
code you’ll find at your subway stop
it will open the site’s page
called with the name of the station,
> Just below there will be
some information and photos
about the station
and its surroundings.
> Scrolling the page you’ll see
some posts of different users,
tags and those people you’ll follow.
for example “Cadorna”.
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7. Functioning
The background colors will change
with the subway line’s color:
M1-red, M2-green, M3-yellow,
and M5-purple.
> Also colors of username will change
with the line and the background
thanks to the different QR code.
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8. Functioning
On the top of the page you’ll see
the name “soMetro”
and 4 buttons: M1, M2, M3, M5;
if you’ll push one of them
it will open a page with all stops
of the Metro line, for example M3.
The homepage of “soMetro”
is similar to other pages
with the 4 buttons,
the metro map and some posts.
If you are not signed up on Twitter
the site will show you
the login page and you can create
your new account.
Every post will be controlled
by a team of administrators
who prevent the publication
of offensive comments from users.
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9. Storyboard
1. Xin is going to take the subway Cadorna. 2. He enters the green line. 3. He finds the QR code on the platform’s floor.
4. He begins to scan the QR code while waiting. 5. Loading... 6. Here it comes the page of Cadorna M2.
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10. Storyboard
7. Xin scrolling down finds tags and users. 8. He writes a comment about the station. 9. In a few seconds the post appears.
10. He wants to read some posts of Affori FN. 11. He scrolls down to find the station. 12. Xin goes out happy to have used soMETRO!
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11. Exemple of QR code
First time to soMetro - Sign In Go to the page of Cadorna - M2
1. Click on Sign In 1. Click on M3
2. Click on M3 2. Click on Centrale FS
3. Click on Centrale FS 3. Click on soMetro
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