2. Objective & ground rules
O u t c o m e e x p e c t a t i o n s
Find ways to work better together, define improvement actions for out next project
Few ground rules !
• Blame-free atmosphere : no finger-pointing !
• List both what went right and wrong
• Review, prioritize all the issues
• Focus on suggestion not on the problem! : problem-solving oriented
• All groups must contribute
• Prioritize and assign next steps
3. Agenda
1. Introduction ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..5 min
2. Context & background…………………………………………………………………………………….……………………………………………………………………………………………………………………………...15 min
3. Retrospective: team feedbacks + discussion……………………………………………………………………………………………………………………………………………………………………..30 min
4. Root causes analysis : sharing + prioritize …………………………………………………………………………………………………………………………………………………………………………..45 min
5. Problem solving : discuss and setting action plan ………………………………………………………………....……………………………………………………………………………………..60 min
6. Next steps …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….5 min
5. Objectives, initial principles
C O L L A B O R A T E , F A C I L I T A T E & S I M P L I F Y
A CUSTOMER/GUEST FIRST APPROACH
Leverage agile frameworks to provide a robust
synopsis for high level overviews.
Leverage agile frameworks to provide a robust
synopsis for high level overviews.
Leverage agile frameworks to provide a robust
synopsis for high level overviews.
Leverage agile frameworks to provide a robust
synopsis for high level overviews.
Leverage agile frameworks to provide a robust
synopsis for high level overviews.
Leverage agile frameworks to provide a robust
synopsis for high level overviews.
7. Positive and deltas!
T E A M S U R V E Y R E S U L T S
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
Leverage agile frameworks to
provide a robust synopsis for
high level overviews
9. Identifying main causes for each issue : How to get there?
P R E - M E E T I N G - F I S H B O N E A C T I V I T Y
• List the main “issues” categories using the fishbone
template (1 fishbone/issue) : internal, external environment,
process…
• List the main causes according to you : …
10. Key issues prioritization
R E S U L T S F R O M F I S H B O N E P R I O R I Z A T I O N
Leverage agile frameworks to provide a robust
synopsis for high level overviews. Iterative
approaches to corporate strategy foster
collaborative thinking to further the overall
value proposition.
Leverage agile frameworks to provide a robust
synopsis for high level overviews. Iterative
approaches to corporate strategy foster
collaborative thinking to further the overall
value proposition.
Leverage agile frameworks to provide a robust
synopsis for high level overviews. Iterative
approaches to corporate strategy foster
collaborative thinking to further the overall
value proposition.
Leverage agile frameworks to provide a robust
synopsis for high level overviews. Iterative
approaches to corporate strategy foster
collaborative thinking to further the overall
value proposition.
Leverage agile frameworks to provide a robust
synopsis for high level overviews. Iterative
approaches to corporate strategy foster
collaborative thinking to further the overall
value proposition.
Leverage agile frameworks to provide a robust
synopsis for high level overviews. Iterative
approaches to corporate strategy foster
collaborative thinking to further the overall
value proposition.
16. Appendice 1 : Finding root causes
F I S H B O N E D I A G R A M A C T I V I T Y
cause
ISSUE #1
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
cause
17. Appendice 2 : Action Plan ideas
T E M P L A T E
Issues ranking Ideas Action Lead Timing Comments
#1
#2
#3
#4
#5
Editor's Notes
Objectives/KPI:
no objectives at country level
Specific KPI worked on in coordination with Omnichannel team
EU overall revenue objectives – Cognos Data
Outbound objective
Web target and ROI (landing pages and levers)
Adjust to customer demand – think Direct (instead of destination in need)
Increase inbound flows from outside EU
Campaign Budget & Spend
Copywriting
Localisation (at first handle directly by local markets native speakers)
Assets creation
Landing page development
Paid channels (media)
Spend repartition to be finalized based on Media Plan options from IP
Data & Reporting:
Campaign analysis Reporting tool (PowerBI) at EU level. Long-term: new CMS tool to support scalability and agility
/!\ DATA /!\ - Currently a blocker. To sustain the model long term we need to have reliable external data and not just our own historical data
Process:
EU Cost Center to facilitate agency, central and cross hub invoicing
Process with all stakeholder shared
Simplified process – no pitch – to create custom landing page. Long-term: new CMS tool to support scalability and agility
Resources:
EU Coordinator - /!\ NEW ROLE - reporting to EU organization: to coordinate campaigns from inception to post campaign analysis between the 5 hubs
Central Coordinator – To facilitate communication and campaign implementation