2. EXCHANGE
• OWNED BY COLUMBIA RECORDS 2014 WHO IS THEN LINKED WITH SONY MUSIC
ENETERTAINMENT.
• HE OWNS FLY EYE RECORD LABEL WHO IS AN INDEPENDENT LABEL.
• TWITTER- 7.42 MILLION FOLLOWERS
• INSTAGRAM- 5.4 MILLION FOLLOWERS
• RELATIONSHIP WITH TAYLOR SWIFT WHO IS WITH ST8MNT BRAND AGENCEY
AND BIG MACHINE RECORDS
• @2014 SPORTS AND MUSIC LINE.
3. DISTRIBUTION
• RED DISTRIBUTION- IS SONY MUSIC ENTERTAINMENT OWNED SALES AND MARKETING
DIVISION THAT HANDLES RELEASES FOR MORE THAN 60 INDEPNDENT RECORD LABELS SUCH
AS BEAU AND BLACK PEAKS.
• CALVIN HAS OVER 4.4 MILLION FOLLOWERS ON SPOTIFY, WITH HIS MOST POPULAR SINGLE
‘SUMMER’ WITH OVER 366 MILLION STREAMS.
• WITH HIS MOST RECENT SINGLE ’HOW DEEP IS YOUR LOVE’ WHICH FEATURES THE
‘DISCIPLES’, MAKING THEM MORE KNOWN IN THE MUSIC INDUSTRY. ALSO THE MUSIC VIDEO
FOR THIS SONG STARS A WELL KNOWN MODEL ‘GIGI HADID’, THEREFORE TARGETING HER
FANS TO LISTEN TO CALVIN’S MUSIC.
• CALVIN DISTRIBUTES HIS MUSIC BY WORKING WITH OTHER ARTISTS AND INTRODUCING HIS
MUSIC TO THEIR AUDIENCES. AN EXAMPLE OF THIS IS HIS SONG ”SWEET NOTHING” WHICH
FEATURES THE VOCALS OF FLORENCE WELCH. ALTHOUGH CALVIN ADMITS THAT HE HAD TO
CHASE FLORENCE DUE TO SCHEDULE CONFLICTS THE TRACK PREMIERED ON ‘THE CHRIS
MOYLES SHOW’ ON BBC RADIO 1 ON 28TH OF AUGUST 2012. THEREFORE TARGETING THE
4. DISTRIBUTION
THE FILM ‘ALAN PARTRIDGE: ALPHA PAPA’ FEATURES CALVIN HARRIS’S
SOUNDTRACK MADE BY STUDIOCANAL FILMS WHICH SONY PICTURES HOME
ENTERTAINMENT HANDLES DISTRIBUTION OF, IN AUSTRALIA AND NEWZEALND
FOR DVD AND BLU RAY RELEASE.