With more than one third of all professionals on the planet on LinkedIn, there is a ripe opportunity for brands to leverage the buying power of professionals on our platform. And research proves it. Get some of the latest stats in this infographic. More here: http://marketing.linkedin.com/blog/its-simple-consumers-on-linkedin-have-more-buying-power/?src=s-ss

1. Harness the Power
of the LinkedIn Pro-sumer
of B2C Marketers used LinkedIn
to distribute content in 2013
more likely to be active in
online conversations
LinkedIn Pro-sumers have
more buying power
than other social platforms
$2000–$3000 annually on vacations
$839 annually on clothing
152% more likely to be a frequent flyer
41% more likely to have spent $30K+
on their last vehicle
71%
152%
80%
LinkedIn
Pinterest
Twitter
Tumblr
Facebook
Consumer Buying Power Index
Unless otherwise indicated, all data is from the following sources.
1. Content Marketing Institute 2013
2. MRI, Spring 2013
3. comScore Buying Power Index 2013, Data. US only.
would pay more to purchase
from a brand they trust