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Education Content Marketing - Brittany Curtis

Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Brittany Curtis, Content Marketing Consultant for LinkedIn, discusses the power and effectiveness of an “always-on” content marketing strategy, with targeted solutions and best practices that you can implement on LinkedIn today.

Education Content Marketing - Brittany Curtis

  1. 1. Education Content Marketing Brittany Curtis Content Marketing Consultant LinkedIn EducationConnect 2014 #inEDU14
  2. 2. Today’s Agenda • LinkedIn: A Unique Content Platform • How EDU Brands Stand Out • New EDU Content Package
  3. 3. LinkedIn: A Unique Content Platform
  4. 4. LinkedIn’s Content Evolution Influencers Pulse Sponsored Updates Long-form Content
  5. 5. LinkedIn Content Evolution 5 7X Content Content pages receive 7X the page views vs. job pages Jobs
  6. 6. LinkedIn Profile Data 6 Groups B2B Content Marketing LinkedIn for Agencies eMarketing Association Occupation Marketing Standardized Job Titles Global Lead Name Andy Goldman Function Marketing Company LinkedIn Size 5000+ Industry Technology Connections 500+ Demographics Male Geo New York Endorsements Digital Marketing Marketing Strategy Content Marketing Publications The Real 7 Wonders of the World Awards Direct Marketing of the Year Award IAB 2013 Sales Excellence Award
  7. 7. Our mission is to connect the world’s professionals to make them more productive and successful. - Jeff Weiner
  8. 8. Tapping into Aspiration Emotions on professional networks are just below the surface Why do we want to be successful as professionals? • Achieving Potential • Sense of Purpose • Continued Learning • Social Recognition • Provide for Family • Personal Wealth
  9. 9. How EDU Content Stands Out
  10. 10. Thought Leadership & Branding
  11. 11. Program and Degree Awareness
  12. 12. Events and Webinars
  13. 13. Crafting The Post Highlight the value of the content Enticing Headline Test Description Thought Leadership Best Practices High quality Image
  14. 14. Crafting the Post Direct Response Best Practices Why does this matter to them? Clear CTA High quality Image
  15. 15. New EDU Content Package
  16. 16. EDU Needs & Pain Points EDU Organizations have TONS Of Content
  17. 17. EDU Needs & Pain Points
  18. 18. EDU Needs & Pain Points
  19. 19. The Solution Transform Content Licensed Content Custom Content
  20. 20. Transform your Content
  21. 21. License & Host 3rd Party Content Licensed 3rd Party Content Landing Page with LeadGen Form SKILLS GAP [Fast Company]
  22. 22. Create more Custom Content Share on-brand stories which are created specifically for your University’s offerings.
  23. 23. Fuel your LinkedIn Content Strategy Newscred High-quality Content LinkedIn Context &Targeting
  24. 24. In Closing… 1. Content Marketing has challenges! 2. Content Selection vs. Crafting the Post 3. LinkedIn and EDU Organizations have Similar Goals

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