1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
By Lauren Westlake

2. Digipak Similarities
A way in which our digipak is similar to other media
products out already is because they both have the
purpose to persuade and inform their target audience.
For example my digipak informs the audience the title of
the album `Really Don’t Care’ which is similar to the
digipak I researched, Katy Perry, who also features her
album name on her digipak ‘Teenage Dream’.
Also on her digipak cover features a image of herself led
down in a pink cloud with no clothes on, aspiring to the
Laura Mulveys theory of the Male Gaze. Although my
digipak image cover features the Demi and two other girls
they are all dressed appropriately, I felt this was
acceptable because as the target audience is based
around young teenage girls I felt it wouldn’t be right to see
their role model naked on a digipak cover.

3. Digipak Differences
Ways in which my digipak is different to other forms of
media text is my digipak included the logo’s of social
networking sites on the back cover of the digipak. I
included them on the bottom left side of the cover, the sites
I chose were Twitter and Instagram as they are currently
the most used sites that celebrities use to inform their fans
on what they are doing. Therefore fans of Demi can follow
her on these sites.
This is not a typical convention of a digipak, as all the other
digipaks I researched did not include this. Also I included
the logo of the record company that Demi is signed with
‘Hollywood records’ I did this because is gives the
company recognition and it is good advertising for them.

4. Music Video Similarities
The ways in which our music video is similar to other
media products already out there is that just like other
music videos we researched our video contains the typical
conventions of performance and narrative.
This is evident throughout our music video as it is clearly
split into two different sections, the performance part
where we see the girls singing along to the song in a
studio whilst playing instruments and then the narrative
part where we see the girls each meeting up with the same
boy on three different dates.
This is similar to the music video by The Saturdays which I
researched called ‘Up’ as although it is a very heavily
based performance video there is still elements of a
narrative within it.

5. Music Video Similarities
Another way I believe that our music video is similar to other media
products is that within our video we included fast pace shots and a wide
range of camera angles such as long shots, close ups and mid shots.
We decided to include this because in our research we found nearly all
dance-pop music videos did this in order to create the ‘fun’ and fast
paced effect. Just like in the Nicole Scherzinger video I researched
‘Your Love’ she includes a large amount of close ups whilst singing
therefore I decided we should include this in ours to for the performance
section of the song.
Further developing from Nicole’s video she was seen wearing very
provocative clothing therefore conforming to the ‘male gaze’ theory by
Laura Mulvey. As our video included three girls I wanted to try and get
this effect, therefore for one of the girls in the narrative section she was
seen on a date with the male in the video. Here we saw her with her
long blonde neat hair, nicely done makeup and wearing a very attractive
black low cut dress. I specifically chose this outfit for her as our target
audience is young teenage girls I did not think it would be right to have
seen her lounging around in a small bikini just like Nicole did in her
video. Therefore I felt she was dressed appropriately for the audience
yet still conformed to the ‘male gaze’ theory developing on Nicole’s
music video.

6. Ways Our Music Video Has
Challenged Typical Conventions
I believe that the way our music video has challenged
typical conventions of a music video is that within the
performance part of our video we see Demi playing an
electric guitar and another girls in the background playing
the keyboard. In my opinion this is different to any other
music video as it is not typical to see women playing
instruments whilst performing.
I have found this within my research, for example
throughout the whole performance of The Saturdays ‘Up’
none of them are seen playing any instruments. In fact the
only music video’s where people were playing instruments
was both in male music videos, Green Day ‘American Idiot’
and ‘Maroon 5 Moves Like Jagger’ here the men are seen
all playing the guitar and drums. Therefore my music video
has challenged the idea that stereotypically only male
performers are seen playing instruments when performing.