Lastest in spying technologies

1. Online Marketing Strategy Spytech
1

2. Personas – B2C
Name
Oliver
Julia
-
33
Male
Military
-
30
Female
College or University
- Spouse
- Children
- Relatives
-
Single
-
Family & married
Work
-
Artillery Officer
$40,000.00 max.
In position to buy it
for military
purposes
-
Office worker
$30,000.00
-
Calgary
20+ years
To be located near
a place to buy it
-
Calgary
10+ years
To be located need a
distributing place
Personal
- Age
- Gender
- Education
Family
- Job
- Income
- Why
Live
- Where
- How long
- Why there
2

3. Personas – B2B
Company Name:
Samsing
Industry
Technology
Annual Revenues
$300,000.00
Location
Calgary
Person's Name:
Dave
Position in company?
Manager
How long in position?
15+ years
Buyer or Influencer?
Buyer
What are you selling them?
Product?
Cameras
Service?
(None)
One time or ongoing?
ongoing
Why are they buying from you?
Quicker delivery
Better quality
Requests for better quality techs
Cheaper
They don`t have skill or expertise
$ Benefit:
Annual Value $
$20,000.00
Your cost to provide $
$35,000.00
Margin $
$15,000.00
3

4. Targets
Month:
Sales:
Number closed
Average sale $
Total revenue $
Conversion rate (sale/prospects)
Prospects:
Total prospects needed
Number of prospects
Conversion rate (prospects/visits)
Visitors:
Total visitors needed
From search engine optimization
From paid ads
From social media
From networking
From traditional advertising
Conversion rate (visits/impressions)
Impressions:
Total impressions needed
From search engine optimization
From paid ads
From social media
From networking
From traditional advertising
Dec
5 (weekly)
$40.00
$200.00
8.33%
60
40
3%
2000
500
150
1050
200
100
9.53%
21,000.00
5,000.00
2,000.00
8,000.00
5,000.00
1,000.00
4

5. Hub & Spoke Model
Twitter
Wordpress
Blog
LinkedIn
Website
ECommerce
Facebook
Ads
Radio
Website
Facebook
Youtube
5

6. Marketing Calendar
Marketing Idea
Post to blog
Send out tweets
Engage with other on Twitter
Facebook updates
LinkedIn updates
Video on YouTube
Pin to Pinterest
Slides on Slideshare
Comment on blogs
Publish eNewletter
Market an event
Market a community event
Add SEO keywords
Write reviews on other sites
Review Google Analytics
Sponsor an event
Give away Xmas gifts
Daily
Weekly
1
3
Monthly
Quarterly
Semi Annual
Annual
2
2
1
2
2
1
2
1
1
1
1
2
1
1
6

7. Marketing Budget
Marketing Idea
Daily
Weekly
Monthly
Twitter
Facebook
Events
Quarterly
Semi
Annual
Annual
1k
$50
2k
7