2. Name
Personal
- Age
- Gender
- Education
Leslie Kahl
35
Female
University Degree
Family
- Spouse
- Children
- Relatives /
Friends
George Kahl
2 children
No other relatives in
residence / large social
circle
Work
- Job
- Income
- Why
- Net worth
Leslie Kahl is a stay
home Mom.
300 K per year
George is an executive +
inherited wealth
5 Million
Live
- Where
- How long
- Why there
Point Grey, Vancouver,
BC
10 years
View of Ocean - close to
Georges office.
Personas – B2C
3. Company Name: University of Alaska
Industry Education
Annual Revenues 300 Million
Location Anchorage, Alaska
Person's Name: Steve Carl
Position in company? Chief Operating Officer
How long in position? 10 years
Buyer or Influencer? Maintenance department
What are you selling them? Custom Vacuum Cleaners
Product? Vacuum cleaners
Service? Sales and Repair Warranty/Service
One time or ongoing? On Going
Why are they buying from you? Reputation - Quality product - Availability
Quicker delivery yes
Better quality yes
Cheaper yes
They don`t have skill or expertise Department is too busy to repair
$ Benefit:
Annual Value $ 100 K
Your cost to provide $ 50 K
Margin $ 50K
Personas – B2B
4. Month:
Sales:
Number closed
Average sale $
Total revenue $
Conversion rate (sales/prospects)
Prospects:
Total prospects needed
Number of prospects
Conversion rate (prospects/visits)
Visitors:
Total visitors needed
From search engine optimization
From paid ads
From social media
From networking
From traditional advertising
Conversion rate (visits/impressions)
Impressions:
Total impressions needed
From search engine optimization
From paid ads
From social media
From networking
From traditional advertising
Targets
