441 Persona

1. estBy
Our company, BestBy, is developing an Alexa skill to help waste-conscious adults better
monitor the food in their fridges by alerting them when their food is about to expire.

2. Wendy Evans the No-Waste Environmentalist

3. People waste a lot
of food. 1.3 billion
tons of food are
wasted every year
in America.
Humans have built
literal mountains of
trash. A large part
of that includes
food waste.
I am passionate
about the world and
the environment so I
will do everything I
can to live a healthy,
waste-free lifestyle.
I buy fresh fruits and
vegetables because
they produce less
waste. I try to keep
track of my food, but I
often fail.

4. MVP1
○ User input of food
○ Add to virtual fridge inventory
○ Timer counts down until
food expiration
○ Notify user 3 days before
expiration

5. Use Case

6. Example Interaction 1: Adding items to the list
Hey Alexa, I bought apples, grapes, and
mozzarella cheese.
Okay, your food items have been added to
the list. You’ll be alerted before they expire.

7. Example Interaction 2: Alexa Reminds You
Alexa, I’ve eaten the apples.
The apples you bought 3 weeks ago will
expire in 3 days.
Okay, good job at preventing food waste!

8. Example Interaction 3: Weekly Recap of Waste
Wendy, you didn’t waste any food this week,
good job!
Wendy, this week, your avocados and chicken
expired.
Food waste emits methane and carbon
dioxide gas which greatly contributes to global
warming.
Buy less food next week!
Darn it.
Random environment-
related fact

9. Hypothesis
People are willing to participate in these lifestyle changes to protect the
environment, but they want efficiency and easiness
Existing applications try to tailor to these specific lifestyles but they
do not improve efficiency
Learn if our application will truly provide efficiency and
convenience for its users the way we feel it can