1. Kyle D. Henry
1823 N. 33rd St. Philadelphia, PA 19121
Mobile: (267) 648-7242/(267) 236-8095
khkylehenry@gmail.com
Objective:
A secure professional seeking a role that allows me to utilize my skills & experience in
order to be a valuable asset to the client/company and advance in achievement based
on a result orientated performances. I am a positive thinker dedicated to a strong
work ethic and producing results through due diligence.
 Company Positioning
 Marketing Campaigns
 Create Brand Strategies
 Sales & Trend Analysis
 Company Image Marketing
 Forecasting
 Consumer Insight Development
 Competitive Analysis
 Brand Development Presentations
 Selling Initiatives
Education:
Lincoln University, Lincoln, PA (2001-2004)
Double Major: Marketing & Business Administration Minor: Music & Psychology
Bachelor of Science in Marketing & Business Administration
Experience:
Nov 5, 2014-Nov 9, 2014 Tour Manager/Product Specialist
Philadelphia, PA Kia (Kia K900)
 I displayed the new Kia K900 during the Fall Festival in the Philadelphia
Convention Center.
 Supervise BA’s as they gave people a tour of the car when they expressed
interest & product information.
 Supervise BA’s as they passed out free promotional items.

2. Aug 21, 2014-Sept 26, 2014 Tour Manager
National Enrique Iglesias & Pitbull “Sex & Love Tour”
Cricket Mobile
 Assign all Promotional Models & BA’s to a station.
 Ensure that the hologram images of the main act are clear for the fan pictures.
 Ensure that all promotional swag is passed out to the fans.
Aug 11, 2014- Present Promotional Model & MC/Host
Philadelphia, PA Bacardi Limited
 Ensure people are having a good time & constantly participating in the activity
for the evening & receiving samples.
 Help give out samples of alcohol at Night Clubs & Bars in the local
Philadelphia area.
 Take pictures of various people in the club/customers interacting with the
sampling.
April 1, 2014- Aug 15, 2014 Tour Manager
Philadelphia, PA Enterprise Car Share
 I signed people up for Enterprise Car Share’s service.
 I also supervised BA’s, scouted potential employees, and helped out with
picking locations and events where we could setup.
 I took pictures for the client at each event/location and nurtured relationships
with onsite contacts.
July 2014 Tour Manager
National Teen Vogue Magazine
 Supervised BA’s as they passed out products from all the different sponsors of
Teen Vogues Back to School Event.
 Helped out with on stage performances & creating prize packs.
 Helped usher children and parents to different stations.

3. Aug 12, 2013- March 31, 2014 Tour Manager/Sr.Field Marketing Manager & Host/MC
Philadelphia, PA & Independence Blue Cross Insurance
Pennsylvania Suburbs
 Manage all events involving the Independence Express Truck, Game Show,
Photo Op or all three simultaneously.
 I drove a box truck & a sprinter van, depending on what set up we were going
to use.
 Kept the Truck stocked with supplies & POS.
 Assisted with staffing, training, & evaluating the Brand Ambassadors.
 Supervised the setup & teardown of each event.
 I Hosted the Game Show, which was the biggest attraction. The Game Show
had us in Local, National, & Internet Newspapers & Magazines. I was also
featured on local TV news programs on NBC, ABC, CBS, & FOX.
Aug 2013/Aug 2014 Tour Manager: Duracell/Shea Moisture
Philadelphia, PA Budweiser & Jay-Z’s “Made in America” Two Day Concert
 Represent the Duracell/Shea Moisture in VIP guest areas.
 Supervise a team of 30+ people.
 Introduce new products to guests.
 Advance product knowledge during a two day concert with over 100,000
spectators.
Feb 14, 2014- Feb 19, 2014 Team Lead
Philadelphia, PA Tazo Tea (Starbucks)
 Prepared an array of different flavored teas for patrons at different events,
malls, & special events.
 Went out and engaged with people to get them to come to our foot print so
they could sample the tea, receive POS & coupons.
 Persuaded people to go on Facebook, Twitter, & Instagram so they could use
hash tag Tazo Tea.

4. Nov 23, 2013- Nov 24, 2013 Tour Manager
National ABC’s “Modern Family”
 In charge of two Photo Booths that promoted the show Modern Family in the
mall with five BA’s.
 We had a lot of walk ups but we also escorted people to the photo booths, gave
out playing cards with the characters from the show on them, I made sure we
rotated & that the event was ran smoothly.
Aug 21, 2013 Logistics Manager/MC/Host/Brand Ambassador
Philadelphia, PA “Hennessy VS & Os Gemeos Bottle Launch Party“
 This was an Invitation Only Event, one of my duties was to ensure that guest’s
names were on the guest list as I greeted people at the door.
 I made sure that all Promotional Items were in place & helped with decorating
the venue.
 Conducted a count on all Promotional Items at the end of the night.
July 10, 2013 Team Lead, Heineken/The Barnes Museum/The Roots
Philadelphia, PA “Red Star Event”
 Ensured and supervised that the event was set up properly, supervised the
loading of all cases of product, & helped BA’s assemble the all Heineken bottle
bar.
 I also assisted with the event running smoothly & Supervised & helped with
the breakdown of the event.
June 25, 2013 Red Carpet Host, Wells Fargo Center/
Philadelphia, PA “One Direction” Concert
 Escorted & Assisted people down the Red Carpet into the arena.
 Engaged in conversation with spectators who were attending the concert.
 Showed people to their seats, & helped out with taking pictures.

5. May 11, 2013 Brand Ambassador, Amtrak
Philadelphia, PA “Train Day”
 Assisting people who attended the event as to where the various vendors &
stations were located.
 Helping parents who had strollers when they wanted to get on any of the
rides.
 Helped with the set up & break down of the event.
Feb 2013- Mar 2013 Tour Manager/Host, Lady Gaga’s
National “I Was Born This Way Foundation”
 Speaking with teenagers about certain challenges & fears that they may have
overcome in their life. Some overcame bullying, fear of telling their parents
that they are homosexual, being insecure as a person due to a handicap, etc.
 When they were done sharing their story with me, I would then sit them
down in front of a camera & record the teen/teens telling their stories.
 The footage would go out to teens who have not conquered their fears or
challenges.
March 9, 2013 Tour Manager, Rockin Refuel Muscle Milk/
Chester, PA NCAA Lacrosse
 Supervised brand ambassadors as they greet fans as they walked by.
 Ambassadors would convince fans to come over to our setup for a free sample
of the muscle milk.
 Sampled the Muscle Milk to fans as they approached the table & answered any
questions they had as well.
Jan 2013-Jan 2013 Manager, Chevrolet &
Philadelphia, PA The Manchester United
 Discussed how Chevrolet is the new official sponsor for the “Manchester
United,” a United Kingdom soccer team, at the “Philadelphia Auto Show,” an
auto show that lasted a week.
 Answered certain questions consumers had about Chevrolet. Also,
demonstrated & showed people how to play a soccer themed game using I
Pads.

6. Nov 2012- Jan 2013 & Product Specialist/Brand Ambassador
Nov 2013- Jan 2014 Samsung
King of Prussia, PA
 Specialized in Samsung phones, tablets, & cameras.
 Demonstrated the features on the Galaxy 3 & Note 2 for the phones & the Tab
2 & the Note 10.1 for the tablets.
 Explained how to win a phone by playing the game.
 Drove a box truck to move materials back & forth to storage.
 Ensuring that there is someone at each station.
 Taking tests and reading information on Samsung products so I am educated as
much as possible.
Aug 2012- June 2013 Spokes Model/Assistant Manager,
Philadelphia, PA Camel Cigarettes/RJ Reynolds
 Promoting/Marketing in various Upscale Night Clubs & Bars in the
Philadelphia Tri-State area late night hours twice a week.
 Making all customers feel comfortable engaging with a survey.
 Execute unique techniques to ensuring that the surveys are complete and
accurate.
 Received the "Spokes Model of the Month" Award for the month of December
2012.
Sep 2012- Dec 2012 Regional Manager, NRG Energy/Lincoln Financial/
Philadelphia, PA Philadelphia Eagles
 We Promoted in the stadium while the game was being played.
 I Ensured that the Brand Ambassadors made all fans feel comfortable engaging
with the survey and provided customer service.

7. Aug 2012- Dec 2014 MC/Host/Team Lead/ Brand Ambassador,
Philadelphia, PA Hennessey/Ardbeg/Gran Morangie/Heineken
 Announce Hennessy in the venue, the drink specials, & the Hennessy Models.
 Ensure people are having a good time & constantly Brand Hennessy on the
microphone.
 I give out samples of alcohol at Night Clubs Wine & Spirits stores in the local
Philadelphia area.
 Take pictures of various people in the club/customers interacting with the
sampling.
 Filled out an overall recap of how the event went with organized &
categorized pictures when the tasting is over.
May 2012- July 2013 Regional Manager/Brand Ambassador
Philadelphia, PA AT&T/Philadelphia Phillies
 I did Promotions/Marketing for the client in the stadium while the games
were played.
 Ensuring that all Brand Ambassadors made all fans feel comfortable engaging
with the activation and provided customer service.
 Engaged with fans, took pictures of interactions with the fans, and provided
information on AT&T products.
 Helped out with the setup and take down of mini dome.
Jan 2012- Feb 2012 Business Development Manager/Team Lead
Philadelphia, PA Clear
 Promoting/Marketing for client in their local area by overseeing the passing
out of flyers, setting up tables outside with Clear Promotional items & passing
them out.
 Making all customers feel comfortable engaging with the events.
May 2008- Dec 2011 Bus. Development Manager/PR & Marketing,
Philadelphia, PA Cultured Couture Clo.
 Ensuring that the company's awareness was in the Philadelphia area & local
college markets, placements in fashion shows, coordinating photo shoots.
 Helping out in the boutique 2-3 days out of a week.

8. Aug 2011- Nov 2011 Promo Specialist/Brand Ambassador
Philadelphia, PA Brandcierge
 Promoting/Marketing for clients in a specific area. Making all customers feel
comfortable engaging with the company and provided customer service.
 Exemplified unique techniques to ensuring that the clients' wants, needs, and
expectations from a Team Lead/Brand Ambassador are met.
May 2006- Apr 2011 Co-Manager, Forever Fresh Ent.
Philadelphia, PA
 Provided network opportunities to advance the artist's career so he is free to
focus on music.
 Promoted & Marketed artist threw multiple outlets.
 One of the overseers of the production of the music, guaranteeing studio time
and practice sessions, & explored funding opportunities for the artist threw
resources & personal funding.
July 2005- Jan 2010 Assistant Manager/Tour Manager, Rockstar Ent
Philadelphia, PA
 Observed and learned how professional music is created, produced, and
written on a professional level by attending lives studio sessions with
Producers Dre & Vidal.
 I Observed Sherman & Marc Byers mold, develop, & guide an
artists/producers/brands careers.
 I also learned how to Market, Promote, & Brand an Artist correctly. I read &
researched contracts, news, developments in technology, & other informative
literature.
 Met and networked with professionals in the music industry.
May 2006- Dec 2007 Account Manager, Fasade
Wyncote, PA
 Responsible for ensuring that all clothing & merchandise was accounted for in
the store and for shipments.
 Traveled to various cities with the merchandise & met with buyers in various
boutiques, small stores, & department stores.
 I sold an average of thirty thousand dollars a month.

9. Jan 2002- Sept 2006 College Rep/Intern, Rocafella & Def Jam Records
New York, NY & Lincoln Univ., PA
 Ensuring that all label related artists and product was promoted in the South
Eastern region of Pennsylvania.
 Responsible for obtaining radio spins for all artists, setting up events & shows
for artists to perform or attend.
 I also set up promotional events for all artists and products.
Sept 2002- Sept 2005 Music Director, WWLU Radio
Lincoln Univ., PA
 Ordered and edited music for the radio station from an array of record labels
across the country.
 Ensured that the station played a variety of recently released music that
garnered Billboard-status & other music from the Top 40, Pop, R&B, & Hip-
Hop genres.
 Implemented and oversaw the intern program for students in junior high and
high school who were interested in radio, marketing, or entertainment.
 Mentored interns and engaged in hands on activities and events with children
of all ages.
Activities:
Acting: I was an extra in two Spike Lee Films & have been in one commercial.
Intern/Para Legal: Scott, Mason-Kinsey & Hart LLP: Entertainment, Real Estate, &
Litigation Law Firm
Handled briefs, researched cases, and helped with preparations of cases and opening
statements.
Project Manager: "The Roar of the Awakening Lion" Fund Raising CD
Managed all fund-raising ventures, marketing, and promotion pertaining to the CD.
Recruit, evaluate, and develop potential artists and oversee music production.
Vice President: Economics and Business Club, Lincoln University
Coordinated all club events, including oversight of strategic planning, and all fund
raising.
Founder & President: "PLAY YOUR PART" (P.Y.P.), Lincoln University
Encouraged and promoted unity on Lincoln University's campus. Organized and
oversaw parties, forums, shows / concerts, and other special events.

10. Application Expertise:
Microsoft Word / Excel / Power Point; Keyboard typing (40 words per minute);
Effective communicator in business and interpersonal settings.
References and Portfolio Upon Request: