SlideShare a Scribd company logo
1 of 76
 
 
 
 
 
Strategy ,[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Camera Unique Phone numbers Formstack Google Analytics WildFire Apps YouTube
Budget ,[object Object],[object Object]
Reactive (Listening) Strategy Proactive (Lead) Strategy
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
 
Google.com/alerts
 
 
search.twitter.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wildfireapp.com
 
 
 
 
Proactive (Lead) Strategy
 
Facebook.com/ads
www.yourmindframe.com
 
 
www.yourmindframe.com
www.yourmindframe.com
 
 
 
 
Capturing people is about new leads, not conversions.
The Derrynoid Centre
 
426 vouchers were sold 88% redemption rate 26% increase in bar sales
12% renewal on  new leads
 
Formstack.com Landing Page
 
 
 
 
 
 
 
 
 
 
Eventbrite.com
 
Exacttarget.com
 
Mailchimp.com
 
Management of Tools
Stop and Think ,[object Object],[object Object],[object Object]
The Next 48 Hours ,[object Object],[object Object],[object Object],[object Object]
Connect With Me Kylelacy.com @kyleplacy 765-610-5965

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