A few ideas I have for the new Fantastic Beasts And Where To Find Them movie.

2. Where I’m Heading (CliffNotes)
• Fantastic Beasts And Where To Find Them is based on the book that everyone at Hogwarts had to
read.
• It is a collection of “magizoologist” Newt Scamander's descriptions of 85 different magical creatures
encountered on five different continents during his broad travels.
• Tells the story of Newt Scamander's (Eddie Redmayne) arrival in New York City in 1926.
• Some of the magical creatures in his possession escape, so he and some new friends must save NYC
from disaster and the wizarding community from ruin.
• Takes place 70 years before the events of the Harry Potter books.
• Three protagonists are all American: Tina and Queenie Goldstein (who are sisters), and Jacob
Kowalski.
• Less of a coming-of-age story that Harry Potter was, and revolves more around how Newt and his
friends handle life as adults within the magical community.
• Has a love story element to it.
• Explores the tensions between the wizarding and No Maj communities in New York.
• The main villainous force in the movie is the New Salem Philanthropic Society, an extremist
organization with a mission to eradicate all of wizard-kind (how topical, I know).

3. Where I’m Heading (CliffNotes)
• I had to make this Harry Potter minimalist poster
because I believe it really defines the franchise.
• You see these three symbols apart or together, and you
immediately know what movie or franchise it is.
• What they did with the last installment is what needs
to happen for the Fantastic Beasts trilogy.
• Saying that is MUCH easier than making it happen, but
hopefully that’s what’s going to happen.
• The bottom four symbols are what could perhaps be
the next in the trilogy, and hopefully they’ll strike the
same cord as the top three in 10 years time.

4. What Got Us Here
HP Sorcerer's
Stone (2001)
HP Chamber
Of Secrets
(2002)
HP Prisoner Of
Azkaban
(2004)
HP Goblet Of
Fire (2005)
HP Order Of
The Phoenix
(2007)
HP Half Blood
Prince (2009)
HP Deathly
Hallows Pt. 1
(2010)
HP Deathly
Hallows Pt. 2
(2011)
Gross $974,755,371 $878,991,152 $796,688,549 $896,911,078 $939,885,929 $934,416,487 $960,283,305 $1,341,511,2
$-
$200,000,000
$400,000,000
$600,000,000
$800,000,000
$1,000,000,000
$1,200,000,000
$1,400,000,000
$1,600,000,000
AXISTITLE
Harry Potter Franchise • Over 8 films, our audience
grew with our box-office.
• 55% were over age 25 for
the last two films.
• First film debuted with an
audience that was 60%
under the age of 15.
• Suggests that our audience
for Fantastic Beasts should
be a great combination of
Harry Potter fans and
younger movie-goers.

5. Promotional Idea #1
• Partner with General Mills for a
“Fantastic Beasts” cereal.
• Include the character, wand or
other toy from the film.
• Include marshmallows based on
any of the Beasts in the film.

6. Promotional Idea #2
• Partner with a healthier snacking
company to create these Beastly snacks.
• Could give them away at our advanced
screenings or sell them at the concession
stands for a healthier alternative.

7. Promotional Idea #3
• Treat it like the previous two
promotional ideas.
• Theme out the snacks to
represent the Beasts in the film.
• Could set up a reward program
where you bring in “x” number of
box-tops and you get a dollar off
of your price of admission or we
could give some to charity, much
like J.K. did for the Fantastic
Beasts book.
• Partner with local, nationally
ranked Zoo’s in the United States,
where they get a reduced price if
they bring a box-top in or their
movie ticket.

8. Creative Idea #1
• Since the film takes
place in 1920’s New
York City, we could
commission old-time
Taxi’s to drive around
and pick up people in
themed out Fantastic
Beasts Taxi Cab’s.
• Ideally this would
take place in a
touristy, high-traffic
area like Times
Square.

9. Promotional Idea #3
• Easter falls on Sunday, March
27th, so we host an Easter egg
hunt at both Wizarding World
parks on Saturday, March 26th.
• Reach out to Fantastic Beasts
and Harry Potter online fan
bases through our social media
sites, and anyone who “likes” or
retweets or shares something
special with us that we ask of
them would be entered into the
egg hunt.
• We could also do an online
version for the people who
can’t come to the park.

10. Partnership Idea #1
• Plant 250 eggs at both parks, but we put special Fantastic Beasts cards in 54 of the eggs, and that number just
happens to be the number of beasts in the actual book itself. The other 196 eggs would contain Chocolate Frog
Cards--Newt’s card in the Harry Potter novels.

11. Creative Advertising Idea
• Create Fantastic Beast wands that would
hang from subway rail cars and metro
buses.
• On one side of the wand, we would place
the name of the film, while the other side
would have the date.
• Great way to gain attention while being
creative at the same time.
• Gets our customers engaged with our
brand.

12. Social Media Idea #1
• This would be a simple one for our
Facebook page.
• Has the person enter their initials into our
Application, then it creates a personalized
logo for them that they can then share with
others or post on their wall.
• Would also include the name of the movie
and release date with the post.