Why It Is                              Important         For your organization to have       SOCIAL MEDIA POLICY/GUIDELINE...
Must-Know Stats• 80% of companies are operating without social  media policies/guidelines• 76% of companies use social med...
What are Social Media Policy/Guidelines?A social media policy outlines the corporate guidelines   or principles of communi...
How Policy/Guidelines Protect Your                 Business             Employees can’t claim they didn’t know            ...
How Policy/Guidelines protect youremployeesKnowledge of comments/actions       Minimises risk of leaks of that could be ha...
Social Media policy/guidelines work            when they are: Simple- Everyone should be able to understand them Provide...
Who should create Policy/Guidelines? • Someone who:              Understands               Long term                 Digit...
Frequently Asked Questions your  Policy/Guidelines should address• Should I have separate accounts for my personal/  profe...
Frequently Asked Questions your Policy/Guidelines should address• Do I need to introduce myself in chat rooms?• If someone...
Create Social Media Policy/Guidelines                because:• They can help boost the business and increase brand  value•...
Kwazi Communications is a Johannesburg, South Africa based Media &                        Communications Consulting compan...
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Why it is important to have a social media policy kwazi communications

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Does your company have Social media Policy or guidelines for usage? If not, this is a must read. Learn more about how Social Media Policy/guidelines can prevent crisis, save you time and money.

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Why it is important to have a social media policy kwazi communications

  1. 1. Why It Is Important For your organization to have SOCIAL MEDIA POLICY/GUIDELINESCopyright Kwazi Communications 2013
  2. 2. Must-Know Stats• 80% of companies are operating without social media policies/guidelines• 76% of companies use social media networks• 44% of workers are unaware of social media security settings• 75% of Social Media crises are preventable
  3. 3. What are Social Media Policy/Guidelines?A social media policy outlines the corporate guidelines or principles of communicating in the online world for employees.A document which offers clear and direct guidelines on conduct and behaviour.It helps employees understand the risks, challenges, liabilities, opportunities and benefits of social media engagement.
  4. 4. How Policy/Guidelines Protect Your Business Employees can’t claim they didn’t know the rulesGives clarity on what is acceptable behaviour and what is notKey to protecting brand reputationSet Security standards for privacy and safety protect your IPPrevent leakages of confidential or classified informationCreates a basis for disciplinary or legal proceedings
  5. 5. How Policy/Guidelines protect youremployeesKnowledge of comments/actions Minimises risk of leaks of that could be harmful, offensive confidential info and inappropriate Knowing what the Know what consequences the company will of actions are hold them personally responsible for Avoid lawsuits Online security and safety andstandards make it easier to stay disciplinary safe actions
  6. 6. Social Media policy/guidelines work when they are: Simple- Everyone should be able to understand them Provide Guidance- Explain how to behave, why you should or shouldnt’ do certain things, what you should do, and when Responsive- Be able to adapt to everyday scenarios Realistic- They should be achievable Clear- No mumbo-jumbo, jargon Flexible- Should be able to change with new technology and situations Respectful- They shouldn’t treat people like idiots
  7. 7. Who should create Policy/Guidelines? • Someone who: Understands Long term Digital Strategy
  8. 8. Frequently Asked Questions your Policy/Guidelines should address• Should I have separate accounts for my personal/ professional social media use?• Is the company allowed to spy on me?• What should I know about uploading pictures, videos, texts?
  9. 9. Frequently Asked Questions your Policy/Guidelines should address• Do I need to introduce myself in chat rooms?• If someone is attacking our brand/ products/ services on social media, what do I do?• What should I do if a colleague is harassing me online?
  10. 10. Create Social Media Policy/Guidelines because:• They can help boost the business and increase brand value• Create great opportunities for more business• Avert crisis• Easy point of reference to advice and lead employees’ online engagement Sources: Microsoft, Trustworthy computing group Socialmedia.biz
  11. 11. Kwazi Communications is a Johannesburg, South Africa based Media & Communications Consulting company.We help organizations create social media policies and guidelines, so thatthey have the right foundation in place to allow their teams to engage,connect and network successfully Puseletso@kwazicommunications.co.zaCONTACT US FOR MORE Nosipho@kwazicommunications.co.za INFORMATION Tel: +27(0) 11 234 2500You can also find us on: www.kwazicommunications.co.za

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