The document discusses the marketing and business development strategies for the game House Flipper over several years. It covers establishing coherent marketing materials and art, sales strategies like discounts and bundles, working with influencers, developing consistent DLCs to expand the game, and testing new marketing ideas. Data from sales on Steam and bundles are shown confirming the success of these approaches. The document advocates planning marketing approaches, making decisions based on sales data, iterating and improving strategies, and notes marketing can often be done with minimal budgets.

1. MARKETING
POSTMORTEM
OF HOUSE FLIPPER

2. INTRO
7 YEARS IN GAMEDEV
SENIOR BIZ DEV - FROZEN
DISTRICT
LECTURER - WSEI KRAKOW
USUALLY A TRYHARD

3. WHAT IS HOUSE FLIPPER?

4. WHAT IS HOUSE FLIPPER?

5. WHAT IS HOUSE FLIPPER?

6. DISCLAIMER!
HAVING A UNIQUE GAME
IS CRUCIAL

7. MARKETING

8. MARKETING
COHERENT MATERIALS
SALES STRATEGY
INFLUENCERS
DLCs
TESTING NEW IDEAS

9. COHERENT
MATERIALS

10. MARKETING - COHERENT MATERIALS
EVOLUTION OF THE KEY ART

11. MARKETING - COHERENT MATERIALS
EVOLUTION OF THE KEY ART

12. MARKETING - COHERENT MATERIALS
EVOLUTION OF THE KEY ART

13. MARKETING - COHERENT MATERIALS
CONSISTENCY ACROSS DLCs

14. MARKETING - COHERENT MATERIALS
KEEPING AN ORDER
IN THE FOLDERS

15. MARKETING - COHERENT MATERIALS
GRAPHIC
DOCUMENTATION

16. SALES
STRATEGY

17. MARKETING - SALES STRATEGY
MORE THAN 20%
DISCOUNTS

18. MARKETING - SALES STRATEGY
MORE THAN 20% DISCOUNTS

19. MARKETING - SALES STRATEGY
COMBINING SALES WITH
UPDATES

20. MARKETING - SALES STRATEGY
COMBINING SALES WITH UPDATES

21. INFLUENCERS

22. What's the biggest YouTube
video featuring
House Flipper?
MARKETING - INFLUENCERS

23. MARKETING - INFLUENCERS

24. MARKETING - INFLUENCERS

25. MARKETING - INFLUENCERS

26. MARKETING - INFLUENCERS

27. MARKETING - INFLUENCERS

28. MARKETING - INFLUENCERS

29. MARKETING - INFLUENCERS
FOSTERING GOOD
RELATIONSHIPS

30. COMPLEX CONTACT HUB
MARKETING - INFLUENCERS

31. MARKETING - INFLUENCERS
NEARLY NO PAID
COLLABORATIONS

32. DLCs

33. What percentage of our PC
sales come from Steam?
MARKETING - DLCs

34. MARKETING - DLCs
SALES DATA
Charts by IndieBI

35. MARKETING - DLCs
GATHERING WISHLIST

36. MARKETING - DLCs
GATHERING WISHLIST

37. MARKETING - DLCs
CONSISTENT NAMING

38. MARKETING - DLCs
CONSISTENT NAMING

39. MARKETING - DLCs
UNIQUE SELLING POINTS

40. UNIQUE SELLING POINTS
MARKETING - DLCs

41. UNIQUE SELLING POINTS
MARKETING - DLCs

42. UNIQUE SELLING POINTS
MARKETING - DLCs

43. UNIQUE SELLING POINTS
MARKETING - DLCs

44. UNIQUE SELLING POINTS
MARKETING - DLCs

45. TESTING
NEW IDEAS

46. MARKETING - NEW IDEAS
PORNHUB ADS

47. MARKETING - NEW IDEAS
PORNHUB ADS

48. MARKETING - NEW IDEAS
PORNHUB ADS

49. MARKETING - NEW IDEAS
PORNHUB ADS

50. MARKETING - NEW IDEAS
VIVA LA DIRT LEAGUE COLLABO

51. MARKETING - NEW IDEAS
THE STUPENDIUM SONG <3

52. MARKETING - NEW IDEAS
APRIL FOOLS' DAY UPDATES

53. MARKETING - NEW IDEAS
APRIL FOOLS' DAY UPDATES

54. MARKETING - NEW IDEAS
APRIL FOOLS' DAY UPDATES

55. MARKETING - NEW IDEAS
APRIL FOOLS' DAY UPDATES

56. BIZDEV

57. BIZDEV
PRICE INCREASE
FRANCHISE SALES
DAILY DEALS
SUBSCRIPTIONS
BUNDLES
OFFLINE EVENTS

58. PRICE
INCREASE

59. BIZDEV - PRICE INCREASE
Chart by SteamDB

60. BIZDEV - FRANCHISE SALE

61. BIZDEV - FRANCHISE SALE
Charts by IndieBI

62. DAILY DEALS

63. BIZDEV - DAILY DEALS
Charts by IndieBI

64. BIZDEV - DAILY DEALS
Charts by IndieBI

65. SUBSCRIPTIONS

66. BIZDEV - SUBSCRIPTIONS
HUMBLE BUNDLE CHOICE

67. BIZDEV - SUBSCRIPTIONS
HUMBLE BUNDLE CHOICE
Charts by IndieBI

68. BIZDEV - SUBSCRIPTIONS
GAME PASS

69. BUNDLES

70. BIZDEV - BUNDLES

71. BIZDEV - BUNDLES

72. BIZDEV - BUNDLES

73. BIZDEV - BUNDLES

74. BIZDEV - OFFLINE EVENTS
Is it worth the hassle?

75. MARKETING & BIZDEV - TAKEAWAYS

76. MARKETING & BIZDEV - TAKEAWAYS
KNOW WHAT TO GET INVOLVED WITH

77. MARKETING & BIZDEV - TAKEAWAYS
KNOW WHAT TO GET INVOLVED WITH
PLAN AHEAD

78. MARKETING & BIZDEV - TAKEAWAYS
KNOW WHAT TO GET INVOLVED WITH
PLAN AHEAD
MAKE DATA-DRIVEN DECISIONS

79. MARKETING & BIZDEV - TAKEAWAYS
KNOW WHAT TO GET INVOLVED WITH
PLAN AHEAD
MAKE DATA-DRIVEN DECISIONS
ITERATE AND IMPROVE

80. MARKETING & BIZDEV - TAKEAWAYS
KNOW WHAT TO GET INVOLVED WITH
PLAN AHEAD
MAKE DATA-DRIVEN DECISIONS
ITERATE AND IMPROVE
MARKETING CAN BE DONE FOR FREE

81. TEAM

82. TEAM - THE PEOPLE... BACK THEN!

83. TEAM - THE PEOPLE... A YEAR LATER!

84. TEAM - THE PEOPLE... NOW!

85. HOUSE FLIPPER 2

86. I DIDN'T FORGET THE LINKS
MAKING GAMES THAT STAND OUT AND SURVIVE BY NICK POPOVICH
11BIT STUDIOS BIZ DEV POST MORTEM - WHAT WE DID RIGHT AND
WRONG
NO-BUDGET DIY MARKETING FOR INDIE GAMES BY MICHELLE LEGA
THE GOLDEN RULE OF GAME PROMOTION: NO ONE CARES ABOUT
YOUR GAME BY THOMAS REISENEGGER
BUSINESS DEVELOPMENT FOR SELF-PUBLISHING STUDIOS AND
DEVELOPERS BY RICHIE DE WIT & LUCAS PESSOA

87. THANK YOU!
Any questions?
jakub.pacura@frozendistrict.com | PajdaTheBread