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How are brands successfully differentiated
1.
2.
Competitive advantage is
a company’s ability to perform in ways that competitors cannot or will not match
3.
4.
5.
Employee Differentiation
6.
Acquire better- trained
employees who provide superior customer service
7.
Channel Differentiation
8.
Design more effective
and efficient distribution channels more Make buying the product more easier, enjoyable and rewarding Eurochamp
9.
Image Differentiation
10.
Craft powerful, compelling
images that appeal to social and psychological needs of the consumers
11.
Service Differentiation
12.
Design a better
and faster delivery system that provides more effective and efficient solutions to consumers
13.
Emotional Branding Brand Positioning
should also contain an Emotional component
14.
Appeal both to
head and heart of the customers
15.
Mederma associated with
self-esteem of women
16.
Evoke trust, affection
and strong loyalty
17.
Become lovemakers by
achieving Sensuality Mystery Intimacy
18.
Check if your
brand has Strong people-focused corporate culture A distinctive communication style and philosophy A compelling emotional hook
19.
Recap Competitive advantage
Means of differentiation Emotional Branding
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