3.
Honda has been the world's largest motorcycle manufacturer since
1959, as well as the world's largest manufacturer of internal
combustion engines measured by volume, producing more than 14
million internal combustion engines each year. Honda became the
second-largest Japanese automobile manufacturer in 2001
4.
Honda wanted to extend its business globally and saw a large market in indian
territory. it can’t directly come into the Indian market because of certain govt.
policies. so it was looking for a company in india. hero, a bicycle manufacturing
company also want to expand its business to next level, and looking for new
technology and financial support.
In April, 1984 Hero Cycles, India and Honda Motor Company, Japan inked a joint
venture and the world's single largest motorcycle company was born. Hero Honda
Motors Limited (HHML) was the World No. 1 two wheeler company most successful
joint ventures, globally.
HHML's performance was nothing less than a revolution on two-wheels. Hero
Honda has sold over 15 million motorcycles and has consistently shown a double
digit growth since its inception.
Today, every second, a motorcycle sold in the country is a Hero Honda
