5. Categorizing
E-commerce Business Models
n No single correct way
n Categorizes according to:
¡ E-commerce sector (e.g., B2B)
¡ Inventory Management and Sourcing Product (e.g.,
private labeling)
¡ Product Model (e.g., affiliate)
n Similar business models appear in more
than one sector
n Some companies use multiple business
models (e.g., Microsoft, eBay)
20. Exchange of services, and products online including
Affiliate, physical, and digital products all fall under
this purview, as do services of all kinds that involve
an exchange of funds online