SlideShare a Scribd company logo
E-Commerce Business Model!
Social Commerce @RSU
Viphavadee Campus
Kritsada Sriphaew
Related Technical Process for Electronic Commerce
Brick and Mortar Click Only
Brick and Click or Click and Mortar
Categorizing
E-commerce Business Models
n No single correct way
n Categorizes according to:
¡ E-commerce sector (e.g., B2B)
¡ Inventory Management and Sourcing Product (e.g.,
private labeling)
¡ Product Model (e.g., affiliate)
n Similar business models appear in more
than one sector
n Some companies use multiple business
models (e.g., Microsoft, eBay)
www.kahoot.it
Business sells to individuals
One Business sells to another
Consumer to Consumer
Consumer to Business
Others
¡ B2G
¡ G2B
¡ G2C
¡ G2G
Free from inventory management,
warehousing stock, or packaging.
Self-manage inventory sand stock
Keep track of orders and shipping
On-demand manufacturing
Chose successful product sold by another company
Design own package and label and sell it
Customer subscribes to the service rather than product
Exchange of services, and products online including
Affiliate, physical, and digital products all fall under
this purview, as do services of all kinds that involve
an exchange of funds online
Affiliate
Hybrid
(Single Category + Affiliate)
What Model Fits
Your Idea Best?
What is your identity online?
¡ ิหยิบเครื่องบิน 1 อันที่ใกล้ตัว อย่าให้เจ้าตัวรู้ว่าคุณได้ของ
ใคร ใครเจ้าตัวรู้จะถูกปรับ
¡ หาข้อมูลเชิงลึกของคนๆ นั้น หาสิ่งที่ตัวเค้าเองไม่ได้บอก
¡ เขียน Essay เกี่ยวกับคนๆ นั้น อย่าให้เค้ารู้ตัว
ส่งผลงานมาทาง kritsada@rsu.ac.th ภายในวันศุกร์ที่ 22
ก.ย. ก่อนเที่ยงคืน

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Lecture1 E-Commerce Business Model